The new Sothys Academy has the capacity to host 24 therapists / PHOTO: sothys
High-quality effective training is one of the most fundamental pillars of any successful professional spa brand. For Sothys Group, this is one of its founding principles and has served as the inspiration behind the creation of its new international training centre in the heart of Paris.
Located in the 8th arrondissement, The Sothys Academy has been established to support and inspire skincare professionals globally. It constitutes not only the training headquarters for the group’s three brands – Sothys, Bernard Cassiere and Beauty Garden – but also houses the group’s HQ.
Sothys Group’s vision was to create a highly adaptable working environment with a quintessentially Parisian feel. To execute this vision, it tapped the expertise of French architectural firm, Studio Kompa, and created a facility featuring areas for theory-based and practical training.
A global approach Capable of hosting 24 therapists, the centre is overseen by a team of four international trainers, two US trainers, six local trainers and one for Latin America.
“The Sothys Academy has been created by and for beauticians to make learning a shared pleasure,” explains Isabelle Villey, Sothys training director.
“It champions a varied, fun and participative teaching approach that enables students to become global Sothys ambassadors. Its opening marks the establishment of a major new European flagship for our brands, as well as the introduction of an important central learning hub for our global partners.
“The academy’s launch has elevated the Sothys Group name further and reinforced its position as one of the world’s leading premium spa brands.”
The company has devised an innovative schedule of training sessions to enable partner spas and their teams to top up their knowledge and upskill throughout the year.
For new spa partners, The Sothys Academy is hosting introductory account-opening training, plus one-day courses focused on signature treatments. Additional programmes include one-day sessions highlighting new product launches and a module dedicated to product advice and sales.
"The Sothys Academy has been created by and for beauticians to make learning a shared pleasure" – Isabelle Villey,
Sothys Academy Director
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
The new Sothys Academy has the capacity to host 24 therapists / PHOTO: sothys
High-quality effective training is one of the most fundamental pillars of any successful professional spa brand. For Sothys Group, this is one of its founding principles and has served as the inspiration behind the creation of its new international training centre in the heart of Paris.
Located in the 8th arrondissement, The Sothys Academy has been established to support and inspire skincare professionals globally. It constitutes not only the training headquarters for the group’s three brands – Sothys, Bernard Cassiere and Beauty Garden – but also houses the group’s HQ.
Sothys Group’s vision was to create a highly adaptable working environment with a quintessentially Parisian feel. To execute this vision, it tapped the expertise of French architectural firm, Studio Kompa, and created a facility featuring areas for theory-based and practical training.
A global approach Capable of hosting 24 therapists, the centre is overseen by a team of four international trainers, two US trainers, six local trainers and one for Latin America.
“The Sothys Academy has been created by and for beauticians to make learning a shared pleasure,” explains Isabelle Villey, Sothys training director.
“It champions a varied, fun and participative teaching approach that enables students to become global Sothys ambassadors. Its opening marks the establishment of a major new European flagship for our brands, as well as the introduction of an important central learning hub for our global partners.
“The academy’s launch has elevated the Sothys Group name further and reinforced its position as one of the world’s leading premium spa brands.”
The company has devised an innovative schedule of training sessions to enable partner spas and their teams to top up their knowledge and upskill throughout the year.
For new spa partners, The Sothys Academy is hosting introductory account-opening training, plus one-day courses focused on signature treatments. Additional programmes include one-day sessions highlighting new product launches and a module dedicated to product advice and sales.
"The Sothys Academy has been created by and for beauticians to make learning a shared pleasure" – Isabelle Villey,
Sothys Academy Director
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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