What do you consider to be your greatest achievement? My daughter. But beyond that, it’s the role I’ve had in politics. I’ve always been involved and when I was in my 60s, I ran for Congress. I didn’t make it, so I moved to Washington and ran a federal agency and created the Congressional Management Manual – a 300-page book about how to run a congressional office which is now in its 17th edition. Nothing like it existed at the time and I’m very proud of the impact it’s had.
And of course I’m very proud of The Ranch, because my husband and I started it from scratch. We actually came up with the idea of the fitness spa – there was no such thing at the time. We had a mountain, fresh air, a river and a creek and guests had to bring their own tent and paid US$17.50 (£13.30, €15.80 ) a week to pitch it. And we had lectures – my husband spoke every day at 4pm under the big tree and everyone attended. Then we’d all have dinner later under that same tree. So the importance of the mind and the wisdom of the elders was always key.
How can the industry realise its true potential? To go outward, we first have to go inward. Staff have to be given time for massages and exercise classes for themselves, so they know what they’re talking about.
We have a whole wellness programme for our employees that includes access to treatments, a doctor, family counsellor, psychologist and nutritionist. Being involved with staff creates a sense of loyalty. In our case, we have those whose grandmothers were employed by Rancho la Puerta and they’re happy and proud to work for us.
Spas also need to reach out to become part of the community, which is another way to focus first inwards, then outwards. As it all spills over into the guest experience.
How do you hope the industry will look in 2050? I hope spas will be out of business because everybody is living the right way! I hope they’ll work better together, support one another, train each other’s staff and share new ideas. I also hope there’ll be less of a separation between spa life and everyday life.
Is there anything you still hope to accomplish? At my age of 101, no. But I still contribute through the Center for Science and Public Interest. The most important thing is for the food industry to clean up. We have a right to eat food that’s good for us and not full of chemicals.
Any further words of wisdom? Throughout my life my friends have been my most important support system. Nobody should be lonely and we must help those who are, especially later in life. Here at the Ranch, everybody makes new and soon-to-be permanent pals and they often come back together at the same time. We change people’s lives – we offer so much to learn it’s like a week of college. You’ll experience things to think about long after you go home. And then, when that begins to fade, it’s time to come back again.
In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
What do you consider to be your greatest achievement? My daughter. But beyond that, it’s the role I’ve had in politics. I’ve always been involved and when I was in my 60s, I ran for Congress. I didn’t make it, so I moved to Washington and ran a federal agency and created the Congressional Management Manual – a 300-page book about how to run a congressional office which is now in its 17th edition. Nothing like it existed at the time and I’m very proud of the impact it’s had.
And of course I’m very proud of The Ranch, because my husband and I started it from scratch. We actually came up with the idea of the fitness spa – there was no such thing at the time. We had a mountain, fresh air, a river and a creek and guests had to bring their own tent and paid US$17.50 (£13.30, €15.80 ) a week to pitch it. And we had lectures – my husband spoke every day at 4pm under the big tree and everyone attended. Then we’d all have dinner later under that same tree. So the importance of the mind and the wisdom of the elders was always key.
How can the industry realise its true potential? To go outward, we first have to go inward. Staff have to be given time for massages and exercise classes for themselves, so they know what they’re talking about.
We have a whole wellness programme for our employees that includes access to treatments, a doctor, family counsellor, psychologist and nutritionist. Being involved with staff creates a sense of loyalty. In our case, we have those whose grandmothers were employed by Rancho la Puerta and they’re happy and proud to work for us.
Spas also need to reach out to become part of the community, which is another way to focus first inwards, then outwards. As it all spills over into the guest experience.
How do you hope the industry will look in 2050? I hope spas will be out of business because everybody is living the right way! I hope they’ll work better together, support one another, train each other’s staff and share new ideas. I also hope there’ll be less of a separation between spa life and everyday life.
Is there anything you still hope to accomplish? At my age of 101, no. But I still contribute through the Center for Science and Public Interest. The most important thing is for the food industry to clean up. We have a right to eat food that’s good for us and not full of chemicals.
Any further words of wisdom? Throughout my life my friends have been my most important support system. Nobody should be lonely and we must help those who are, especially later in life. Here at the Ranch, everybody makes new and soon-to-be permanent pals and they often come back together at the same time. We change people’s lives – we offer so much to learn it’s like a week of college. You’ll experience things to think about long after you go home. And then, when that begins to fade, it’s time to come back again.
In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
