Marc Cohen, Peninsula Hot Springs / photo: marc cohen
What’s been your biggest life lesson? Learning that pivotal moments have occurred when I’ve felt the most in tune with my surroundings and have followed my sense of curiosity and inner compass. For me, this has often happened while bathing and it’s no wonder that my career has led me to explore hot springs and natural medicine.
How has the industry evolved? There’s been an obvious shift from ‘spa’ to ‘wellness’. But it’s also been interesting to see wellness expand from the spa and natural medicine world into the hotel, tourism and property sectors.
I worked with Ingo Schweder in the early 2000s to help Mandarin Oriental become the first hotel group to create a spa concept to lead its portfolio. Now every hospitality chain offers branded spas and wellness has become a major force in the tourism and property sectors.
What do you still hope to accomplish? I want to co-create a culture of wellness that infects the world with good health.
I’m doing this by re-invigorating ancient modalities with modern science and promoting traditional practices such as hot springs and bathing, beautiful waters, the use of herbs, honey, ferments and plant-based medicines, along with a connection to nature.
I’m also very involved in education and research and am working to create qualifications in hydrothermal wellness at Southern Cross University and the Chisholm Institute in Australia.
What do you wish had been invented? I’m still waiting for an augmented space, pod or massage chair, that can manipulate my sensory inputs and external environment using real-time biofeedback. This invention would help overcome past injuries and illnesses and induce a state of relaxation that leaves the user feeling healed, whole and blissful. I’ve been waiting for nearly four decades for an invention like this but I expect I won’t have to wait much longer.
What business models are exciting? I’ve always loved residential retreats and resorts as they offer extended immersive experiences. These can be further enhanced by natural bathing – it’s noteworthy that Japanese onsens/ryokans have been operating this type of business for more than 1,300 years.
What radical changes do you foresee? We’re living in a time when even the best experts cannot predict what will happen in the next five to 10 years and AI and other exponential technologies are likely to fundamentally change what it means to be human. It’s even possible that sometime in the future, wellness will be derived from our interaction with silicon-based technologies rather than water. In the meantime, I will keep exploring real immersive wellness experiences in an increasingly virtual world.
In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
Marc Cohen, Peninsula Hot Springs / photo: marc cohen
What’s been your biggest life lesson? Learning that pivotal moments have occurred when I’ve felt the most in tune with my surroundings and have followed my sense of curiosity and inner compass. For me, this has often happened while bathing and it’s no wonder that my career has led me to explore hot springs and natural medicine.
How has the industry evolved? There’s been an obvious shift from ‘spa’ to ‘wellness’. But it’s also been interesting to see wellness expand from the spa and natural medicine world into the hotel, tourism and property sectors.
I worked with Ingo Schweder in the early 2000s to help Mandarin Oriental become the first hotel group to create a spa concept to lead its portfolio. Now every hospitality chain offers branded spas and wellness has become a major force in the tourism and property sectors.
What do you still hope to accomplish? I want to co-create a culture of wellness that infects the world with good health.
I’m doing this by re-invigorating ancient modalities with modern science and promoting traditional practices such as hot springs and bathing, beautiful waters, the use of herbs, honey, ferments and plant-based medicines, along with a connection to nature.
I’m also very involved in education and research and am working to create qualifications in hydrothermal wellness at Southern Cross University and the Chisholm Institute in Australia.
What do you wish had been invented? I’m still waiting for an augmented space, pod or massage chair, that can manipulate my sensory inputs and external environment using real-time biofeedback. This invention would help overcome past injuries and illnesses and induce a state of relaxation that leaves the user feeling healed, whole and blissful. I’ve been waiting for nearly four decades for an invention like this but I expect I won’t have to wait much longer.
What business models are exciting? I’ve always loved residential retreats and resorts as they offer extended immersive experiences. These can be further enhanced by natural bathing – it’s noteworthy that Japanese onsens/ryokans have been operating this type of business for more than 1,300 years.
What radical changes do you foresee? We’re living in a time when even the best experts cannot predict what will happen in the next five to 10 years and AI and other exponential technologies are likely to fundamentally change what it means to be human. It’s even possible that sometime in the future, wellness will be derived from our interaction with silicon-based technologies rather than water. In the meantime, I will keep exploring real immersive wellness experiences in an increasingly virtual world.
In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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