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Spa People: 20th anniversary issue
Rupert Schmid

We need to have a better understanding of where beauty fits into the wellness picture


What’s been your biggest life lesson?
That it’s the sole strength of your team that drives an idea, project or company. Each team has its own alchemy for success which you have to nourish and drive with humility and respect.

What key innovations can you identify?
Science has given us new tools to use in our approach, treatments and products. Understanding RNA, the microbiome and neuroscience have deeply changed the way we develop our businesses.

What trends are having the biggest impact?
Everyone’s talking about the move towards wellness. And it’s certainly a constant through ongoing challenges such as COVID-19, war in Europe and heavy tensions around the world. But for me, it’s the continuous development in the field that’s exciting – a global approach to health that includes everything from meditation and massages to food and tackling stress. This is just the beginning of long-lasting change.

What do we need to pay more attention to?
We need to have a better understanding of where beauty fits into the wellness picture. It’s a key component of life and happiness and so are beauty-focused companies. But is it recognised for the value it brings? I’m not so sure.

What’s holding the sector back?
There’s a severe shortage of gifted staff and we need to stop complaining about it and invest time and energy into changing it. Developing talent always takes longer than expected, so we need to act quickly.
Birthday message to Spa Business

"Spa Business has no borders. We all need you to share knowledge of our industry as widely as possible and we fully support you in your ambition"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Andrew Gibson

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 3
Rupert Schmid

Spa People: 20th anniversary issue

Rupert Schmid

Current article
Understanding RNA, the microbiome and neuroscience have deeply changed the beauty sector
Understanding RNA, the microbiome and neuroscience have deeply changed the beauty sector / photo: Biologique Recherche
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Rupert Schmid

We need to have a better understanding of where beauty fits into the wellness picture


What’s been your biggest life lesson?
That it’s the sole strength of your team that drives an idea, project or company. Each team has its own alchemy for success which you have to nourish and drive with humility and respect.

What key innovations can you identify?
Science has given us new tools to use in our approach, treatments and products. Understanding RNA, the microbiome and neuroscience have deeply changed the way we develop our businesses.

What trends are having the biggest impact?
Everyone’s talking about the move towards wellness. And it’s certainly a constant through ongoing challenges such as COVID-19, war in Europe and heavy tensions around the world. But for me, it’s the continuous development in the field that’s exciting – a global approach to health that includes everything from meditation and massages to food and tackling stress. This is just the beginning of long-lasting change.

What do we need to pay more attention to?
We need to have a better understanding of where beauty fits into the wellness picture. It’s a key component of life and happiness and so are beauty-focused companies. But is it recognised for the value it brings? I’m not so sure.

What’s holding the sector back?
There’s a severe shortage of gifted staff and we need to stop complaining about it and invest time and energy into changing it. Developing talent always takes longer than expected, so we need to act quickly.
Birthday message to Spa Business

"Spa Business has no borders. We all need you to share knowledge of our industry as widely as possible and we fully support you in your ambition"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Andrew Gibson

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 3
Rupert Schmid

Spa People: 20th anniversary issue

Rupert Schmid

Current article
Understanding RNA, the microbiome and neuroscience have deeply changed the beauty sector
Understanding RNA, the microbiome and neuroscience have deeply changed the beauty sector / photo: Biologique Recherche
LATEST NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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