Background
IDEATTACK was founded in 2004 by Natasha Varnica and Dan Thomas. Bringing together their expertise in architecture and entertainment design, they saw the need for planners of a new type of mixed-use project that requires expertise in both disciplines. The Los Angeles-based company is inventing new types of leisure destinations that are more progressive, profitable, high quality and achievable on a realistic budget.

Main products and services
IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. IDEATTACK specialises in design of:
• Large tourism and leisure zones
• Theme parks and waterparks
• Entertainment centres and cultural attractions
• Themed resorts and amenities
• Mixed-use retail and lifestyle centres

IDEATTACK offers the following stages of project development:
• Conceptual design, architectural design and master planning
• Schematic design and design development
• Attraction, show, ride design and production
• Brand identity: themed signage, logo design, mascot design, wayfinding systems

Additional products
• Construction supervision and art direction
• Market analysis, feasibility study and financial planning
• Capacity, budget and program development

USPs
IDEATTACK services cover all design stages, creating one-of-a kind environments that improve lifestyles and inspire new ideas on a global and personal level.

Where in the world?
We deliver our services worldwide.