The sauna’s open side allows natural or ambient light to flood the space / photo: KLAFS
Klafs – founded in 1928 – has been creating market-leading sauna spaces, to benefit the body and soul, across the globe ever since founder, Erich Klafs, made the company’s first sauna in 1952.
Its recent collaboration with design agency Studio F. A. Porsche has set new standards in international sauna design, resulting in the new S11 sauna that combines novel design with exceptional functionality.
Klafs’ vision for the collaboration was to create an iconically-designed classic that’s an oasis of deep relaxation and fascinates people with its unique aesthetics for decades to come.
The two industry leaders have combined their design and functionality expertise to recreate the traditional sauna experience by incorporating stylish design principles, using high-quality materials and craft, with the natural stimuli of warmth, light, colour and sound to create a holistic wellness experience that fits perfectly with the user’s need for deep relaxation.
Feel-good design Using design techniques, which are said to be a first in sauna design, the aesthetic of the S11 sauna has been created by using rounded elements that create a flowing transition between the benches, walls and hidden technology.
The cabin has an open-plan aspect to allow natural light into the sauna. The inner walls that run along three sides feature ornamental, horizontal wooden slats, set at precise angles that give a ‘floating’ illusion to the cabin’s wooden structure. Semi-transparent walls are made from traditional Japanese Washi paper and a frameless glass front offers an elegant, spacious feel.
The illusion of free-floating benches inside the cabin – which are available straight or angled, in Hemlock or Obeche – combine with Klafs’ sound technology to convey a feeling of warmth, space and depth, while the colour gradients and light are softly refracted to give the cabin a magical glow.
“From every angle, the combination of carefully dimensioned wooden slats, the rounded wall edges and the washi paper invite you to let your gaze wander into the distance,” Klafs MD, Phillip Rock, explains. “This creates a calm and relaxing atmosphere, combined with a visual and acoustic experience, which allows users to completely withdraw into the world of wellbeing.”
Light and sound Sauna users can create their own mood-enhancing experiences by choosing between automatic programmes [ceremonies], based on sensual aspects of nature.
These ceremonies include: Pulses of Nature (rays of sunlight shimmering through treetops); Magic Blue Sea (gentle waves moving rhythmically to the sound of the sea); Night and Light (gentle relaxation from the blue to the golden hour); or Relaxing Amber (a warm, pulsating, sensory journey) and Colourful Senses (an experience full of exotic colours).
Studio F. A. Porsche senior designer, Adam Bieta, says these “light and sound sequences allow the user to relax in their own dissolving sense of space”.
Exclusive additions
• The S11 sauna is available as a freestanding version, which includes a champagne-coloured outer wall, or as a custom-made, built-in version.
• Only 999 S11 exclusive saunas are available. An edition number is displayed on each unit.
• Matching Studio F. A. Porsche S11 accessories include the NOOA sauna infusion set with bucket and ladle and the NOOA pendant lamp.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
The sauna’s open side allows natural or ambient light to flood the space / photo: KLAFS
Klafs – founded in 1928 – has been creating market-leading sauna spaces, to benefit the body and soul, across the globe ever since founder, Erich Klafs, made the company’s first sauna in 1952.
Its recent collaboration with design agency Studio F. A. Porsche has set new standards in international sauna design, resulting in the new S11 sauna that combines novel design with exceptional functionality.
Klafs’ vision for the collaboration was to create an iconically-designed classic that’s an oasis of deep relaxation and fascinates people with its unique aesthetics for decades to come.
The two industry leaders have combined their design and functionality expertise to recreate the traditional sauna experience by incorporating stylish design principles, using high-quality materials and craft, with the natural stimuli of warmth, light, colour and sound to create a holistic wellness experience that fits perfectly with the user’s need for deep relaxation.
Feel-good design Using design techniques, which are said to be a first in sauna design, the aesthetic of the S11 sauna has been created by using rounded elements that create a flowing transition between the benches, walls and hidden technology.
The cabin has an open-plan aspect to allow natural light into the sauna. The inner walls that run along three sides feature ornamental, horizontal wooden slats, set at precise angles that give a ‘floating’ illusion to the cabin’s wooden structure. Semi-transparent walls are made from traditional Japanese Washi paper and a frameless glass front offers an elegant, spacious feel.
The illusion of free-floating benches inside the cabin – which are available straight or angled, in Hemlock or Obeche – combine with Klafs’ sound technology to convey a feeling of warmth, space and depth, while the colour gradients and light are softly refracted to give the cabin a magical glow.
“From every angle, the combination of carefully dimensioned wooden slats, the rounded wall edges and the washi paper invite you to let your gaze wander into the distance,” Klafs MD, Phillip Rock, explains. “This creates a calm and relaxing atmosphere, combined with a visual and acoustic experience, which allows users to completely withdraw into the world of wellbeing.”
Light and sound Sauna users can create their own mood-enhancing experiences by choosing between automatic programmes [ceremonies], based on sensual aspects of nature.
These ceremonies include: Pulses of Nature (rays of sunlight shimmering through treetops); Magic Blue Sea (gentle waves moving rhythmically to the sound of the sea); Night and Light (gentle relaxation from the blue to the golden hour); or Relaxing Amber (a warm, pulsating, sensory journey) and Colourful Senses (an experience full of exotic colours).
Studio F. A. Porsche senior designer, Adam Bieta, says these “light and sound sequences allow the user to relax in their own dissolving sense of space”.
Exclusive additions
• The S11 sauna is available as a freestanding version, which includes a champagne-coloured outer wall, or as a custom-made, built-in version.
• Only 999 S11 exclusive saunas are available. An edition number is displayed on each unit.
• Matching Studio F. A. Porsche S11 accessories include the NOOA sauna infusion set with bucket and ladle and the NOOA pendant lamp.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 3
Editor's letter: Reflection point
As Spa Business celebrates its 20th birthday, Katie Barnes pauses for thought and rejoices in the industry’s evolution
Spa People: 20th anniversary issue: Anna Bjurstam
The strategic senior advisor at Six Senses and Raison d'Etre on being initiated as a shaman, why psychedelics are here to stay and her bigger fear for the global spa industry
Promotion: Klafs: Relax into wellbeing
Klafs and Studio F. A. Porsche have combined their design and wellness expertise to create an oasis for total-body relaxation
News report: Eastern promise
Japan’s spa industry is valued at US$4.2 billion and is part of the world's third highest-performing wellness economy
Jeremy McCarthy: Theory of evolution
From spa to wellness and now leisure – Spa Business’ contributing editor looks at where hospitality experiences are heading
Promotion: Lemi: Built to last
Lemi is committed to leading with innovation to create
cutting-edge treatment room solutions that excel
in terms of performance and eco-credentials
Promotion: G.M. COLLIN: Collagen pioneers
GM Collin’s expertise in collagen research and product formulation has resulted in the creation of a new serum that combats age-related skin degeneration
Promotion: Comfort Zone: A brighter future
Consumers are increasingly interested in reducing dark spots and hyperpigmentation and a new line from Comfort Zone has been launched to address this emerging need
Promotion: Art of Cryo: Life changing experience
Vikki and Robbie are often exhausted after work. A visit to the spa to experience
the Art of Cryo Tech-Spa Module is a chance to re-set and rejuvenate together
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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