A room filled with snow as a place to cool down after the sauna. Regarding the ways the SnowRoom can be used for business, however, there are no limits to creativity: there is a unique story to every business and the SnowRoom adapts to it seamlessly.

Bad Brambach in Germany is uniquely known for its natural radon occurrences. The noble gas, which is successfully used in pain therapy, is what makes this location of Sächsische Staatsbäder (Saxon State Spas) exclusive.

In order to get the most value out of the investment made, the SnowRoom is integrated into the Radon Therapy in the Sächsische Staatsbäder in Bad Brambach and sold accordingly. Every single therapy pays off: every stay in the SnowRoom accompanied by a therapist is paid individually.

The SnowRoom is not sold as an optional within a SPA area where visitors decide whether to enter the cold chamber or not. While guests there pay for access to the entire area, patients who decide to buy a Cold-Warm-Therapy also pay directly for the access to the SnowRoom.

The SnowRoom is a perfect fit for the Cold-Warm-Therapy and is perfectly integrated in the business model of Sächsische Staatsbäder in Bad Brambach: The SnowRoom with its cold temperatures reduces the patient’s pain immediately and is part of a three-steps-therapy: The Tepidarium is the first station. Next, patients cool down in the SnowRoom at -10°C and finish the cycle in a light-and heat room.

The alternation between warmth and cold causes the vessels to constrict and dilate, thus improving the blood supply to the body. The snowy ambience transports patients into a winter landscape and promotes well-being and relaxation. This method has proven effective for inflammatory rheumatic diseases, chronic pain, arthrosis, fibromyalgia, circulatory regulation- and sleep disorders.

This Therapy is an option at Sächsische Staatsbäder that can be combined with the Radon-Therapy. A radon cure can successfully alleviate pain in the musculoskeletal system and strengthen the immune system. Sächsische Staatsbäder Bad Brambach offers a variety and combination of several radon application possibilities to target the main structures of the immune system (e.g., bath therapy, drinking therapy, inhalation and mouth washes).

Incorporating a SnowRoom into your spa or fitness studio is a tried and tested business decision which will not only provide a wealth of health benefits for guests but also leave them speechless after experiencing an unforgettable wellness experience.

Although cold treatments have been used since ancient times, they’ve always stood in the shadow of hot therapy treatments – until now.

In the modern wellness and fitness sector, cold therapy is becoming an increasingly popular component of physiotherapy, medical wellness and beauty treatments.

A healthy body and mind

Whether to reduce inflammation, relieve muscle soreness or support mental wellbeing, exposing the body to cold temperatures has been proven to bring numerous health benefits.

In 2021, the GWS’ Global Wellness Trend Report confirmed that positive stress exposure, such as contrast therapy using a SnowRoom, can help support and rebalance the immune system.

Cold treatment has also been shown to help ease some symptoms of depression and anxiety by exposing the body to positive stress, which promotes deep relaxation.

Recovery and regeneration

For fitness enthusiasts, cold therapy treatment is a great way to boost the recovery process after a workout because cold temperatures temporarily reduce pain, providing relief for both muscles and joints. As a result, the body releases endorphins and serotonin which can help to improve joint movement and mobility.

Plus, a session of cold therapy after exercise is said to be the perfect finale thanks to its ability to help the body return to its natural state and temperature.

Contrast therapy

Spa owners and operators are sure to know that the effects of sauna bathing are only achievable when combined with cold temperatures. However, taking a dip into icy water or standing under the bucket shower isn’t a very comforting thought for most people!

Instead, a SnowRoom offers the perfect alternative, where guests can step into a room filled with real powder snow and be transported into a tranquil winter scene.

The gentle cool down method gives every sauna guest and athlete the opportunity of a holistic cool down, regardless of their physical condition.

For beginners, deep breaths at -10°C and dry air will cool the airways. And for those willing to go a step further, there is the option to grab some snow in their hands and massage it gently onto their skin.

“The wonderful thing about the SnowRoom is that it makes access to cold applications easier for everyone,” says Sara Brenninger, product manager at TechnoAlpin Indoor.

“Plus, the bonus points are that you don't really get wet, it’s a gentle cooldown option and it’s suitable for all guests, including those who are pain-sensitive. SnowRooms are the perfect addition for any setting, be it fitness, sauna or a private spa.”

TechnoAlpin’s innovative SnowRoom is a well-thought-through wellness solution which adds value to any environment where it’s installed.

Apart from the numerous health benefits, the dry cold gives the possibility of a more comfortable cool-down, transports sauna guests and athletes to a natural setting and leaves them with a unique memory.

To find out more about TechnoAlpin SnowRoom, visit the company’s ​​official website.