IDEATTACK announces an exclusive deal with Chinese developer Evergrande Group to bring its gamechanging Fairytale Theme Parks to cities across the mainland
Fairytale Theme Park includes the Brilliant China zone
IDEATTACK, a global leader in tourism and leisure destinations, has partnered with Evergrande Tourism Group as its exclusive designer, planner, attraction producer and general contractor.
The location-based entertainment design expert has been working with Evergrande, one of China’s biggest developers, on a park design envisioned as a one-of-a-kind destination that celebrates the diverse variety of fairy stories, myths and legends from across the world.
The newly announced deal comprises the development of a new theme park brand, Evergrande Fairytale Theme Park, and the construction of up to six parks located at different locations in China.
Evergrande Fairytale Theme Park is envisioned as a top-quality entertainment destination featuring more than cutting-edge attractions, including immersive multimedia rides and theatres, across six specially themed zones: Splendid China, Magical Europe, Mysterious Kingdom, Adventure South America, Surfing Sea and Space Travel.
Each zone and every ride has its own unique story to make it truly outstanding.
With its highly-themed architecture, ride and show experiences and dining and retail offering, Evergrande Fairytale Theme Park is on track to be a gamechanger in China’s theme park industry in several key ways:
• By breaking the quality gap between domestic Chinese theme parks and established overseas brands; Evergrande Fairytale Theme Park is set to meet or exceed world’s top theme park brands
• By breaking the trend of developing high-quality leisure projects of this type only in a few major cities; Evergrande Fairytale Theme Park is bringing the high-end experience to the whole of China
• By employing Chinese themes, stories, myths and legends in over one-third of attractions and high-tech experiential rides and shows; Evergrande Fairytale Theme Park’s largest themed zone will be Brilliant China Zone, featuring exclusively Chinese stories, characters and atmosphere
• By providing local residents a true escape form everyday life to a one-of-a-kind leisure paradise: Evergrande Fairytale Theme Park will feature ultimate fantasy environments, with elaborate, original buildings and façades, unseen elsewhere, to create a completely immersive experience for visitors and their families
The stories told in the attractions will correspond to the narrative of each themed land and will be created by chosen industry professionals already proven in the creation of the world’s top attractions.
From an operational point of view, the theme parks are set to be fully open year-round, regardless of season, climate or weather. This is possible as visitors will have the choice of circulating both outdoors –through lush themed landscape environments – or staying entirely indoors, moving through the interconnecting corridors, which are dotted with speciality retail and exciting dining options.
Upon completion of Evergrande Fairytale Theme Parks, China will at last have its own formidable theme park brand that will offer its citizens an original domestic leisure experience product. We hope that Evergrande Fairytale Theme Park projects will inspire the theme park industry in China and set the a higher bar for the level of expectation and quality for future tourism and entertainment projects.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
IDEATTACK role: Exclusive design, planning and production partner
ABOUT IDEATTACK IDEATTACK brings architecture and entertainment design together to create large-scale, mixed-use leisure tourism projects with the wow factor. Founded in 2004 by Natasha Varnica and Dan Thomas, the Los Angeles-based firm creates original, profitable, high-quality attractions on a realistic budget. The holistic service includes all stages of project development, from masterplanning to concept and brand design to construction supervision.
IDEATTACK CEO Natasha Varnica
and president Dan Thomas
Evergrande representatives and IDEATTACK’s Dan Thomas announce their theme park plans at a ceremony
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
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IDEATTACK announces an exclusive deal with Chinese developer Evergrande Group to bring its gamechanging Fairytale Theme Parks to cities across the mainland
Fairytale Theme Park includes the Brilliant China zone
IDEATTACK, a global leader in tourism and leisure destinations, has partnered with Evergrande Tourism Group as its exclusive designer, planner, attraction producer and general contractor.
The location-based entertainment design expert has been working with Evergrande, one of China’s biggest developers, on a park design envisioned as a one-of-a-kind destination that celebrates the diverse variety of fairy stories, myths and legends from across the world.
The newly announced deal comprises the development of a new theme park brand, Evergrande Fairytale Theme Park, and the construction of up to six parks located at different locations in China.
Evergrande Fairytale Theme Park is envisioned as a top-quality entertainment destination featuring more than cutting-edge attractions, including immersive multimedia rides and theatres, across six specially themed zones: Splendid China, Magical Europe, Mysterious Kingdom, Adventure South America, Surfing Sea and Space Travel.
Each zone and every ride has its own unique story to make it truly outstanding.
With its highly-themed architecture, ride and show experiences and dining and retail offering, Evergrande Fairytale Theme Park is on track to be a gamechanger in China’s theme park industry in several key ways:
• By breaking the quality gap between domestic Chinese theme parks and established overseas brands; Evergrande Fairytale Theme Park is set to meet or exceed world’s top theme park brands
• By breaking the trend of developing high-quality leisure projects of this type only in a few major cities; Evergrande Fairytale Theme Park is bringing the high-end experience to the whole of China
• By employing Chinese themes, stories, myths and legends in over one-third of attractions and high-tech experiential rides and shows; Evergrande Fairytale Theme Park’s largest themed zone will be Brilliant China Zone, featuring exclusively Chinese stories, characters and atmosphere
• By providing local residents a true escape form everyday life to a one-of-a-kind leisure paradise: Evergrande Fairytale Theme Park will feature ultimate fantasy environments, with elaborate, original buildings and façades, unseen elsewhere, to create a completely immersive experience for visitors and their families
The stories told in the attractions will correspond to the narrative of each themed land and will be created by chosen industry professionals already proven in the creation of the world’s top attractions.
From an operational point of view, the theme parks are set to be fully open year-round, regardless of season, climate or weather. This is possible as visitors will have the choice of circulating both outdoors –through lush themed landscape environments – or staying entirely indoors, moving through the interconnecting corridors, which are dotted with speciality retail and exciting dining options.
Upon completion of Evergrande Fairytale Theme Parks, China will at last have its own formidable theme park brand that will offer its citizens an original domestic leisure experience product. We hope that Evergrande Fairytale Theme Park projects will inspire the theme park industry in China and set the a higher bar for the level of expectation and quality for future tourism and entertainment projects.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
IDEATTACK role: Exclusive design, planning and production partner
ABOUT IDEATTACK IDEATTACK brings architecture and entertainment design together to create large-scale, mixed-use leisure tourism projects with the wow factor. Founded in 2004 by Natasha Varnica and Dan Thomas, the Los Angeles-based firm creates original, profitable, high-quality attractions on a realistic budget. The holistic service includes all stages of project development, from masterplanning to concept and brand design to construction supervision.
IDEATTACK CEO Natasha Varnica
and president Dan Thomas
Evergrande representatives and IDEATTACK’s Dan Thomas announce their theme park plans at a ceremony
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
