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People profile
Sir David Attenborough

Broadcaster and naturalist


Sir David Attenborough, the veteran naturalist and broadcaster known for groundbreaking documentaries like Life, Blue Planet, Frozen Planet and Planet Earth, has been working with the American Museum of Natural History (AMNH) on a new film.

With the working title Jumbo: The Life Of An Elephant Superstar, Attenborough and a team of experts at the AMNH in New York, New York, created a 60-minute documentary that explores the story of the elephant who inspired Disney’s Dumbo.

Jumbo’s moving story began when he was brought to London Zoo in 1865. But the supersize animal was difficult to control and sold to PT Barnum’s circus in the US. More than 20 million Americans came to see Jumbo and the troubled elephant became a star. Attenborough’s upcoming programme investigates Jumbo’s life and the mysterious circumstances of his death, looking too at elephants in the wild and examining changing attitudes to captivity.

“AMNH provided archive photographs and information, along with direct access to Jumbo’s skeleton,” Roberto Lebron, senior director of communications at the museum told Attractions Management. “The production was interested in doing a DNA analysis of the skeleton, which we facilitated – the results will be discussed in the film. The museum’s provost of science Michael Novacek was also interviewed.”

Lebron says the museum is looking into possible related programming for next year.

Attenborough has collaborated with attractions since the 1950s, when he worked on Zoo Quest alongside the BBC and ZSL London Zoo, establishing his talents in front of the camera.

While with the AMNH, Attenborough also filmed a short video about the importance of natural history museums in learning about and protecting the animal kingdom.

He says: “I’ve been fascinated by animals for as long as I can remember and if you’re fascinated by animals, you want to know more about them. The great place to know about them is, of course, museums.

“Institutions like this are the very foundations of all zoological knowledge.

“The natural world is becoming poorer and more damaged. If we want to prevent it being damaged, we have to understand how it works and we have to understand what it is that we’re doing that may have an effect. That is perhaps the most important thing that’s facing humanity today. If we want to preserve the richness of the animal world, we have to know how it works. And these are the places that tell you.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 4
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Jobs    News   Products   Magazine   Subscribe
People profile
Sir David Attenborough

Broadcaster and naturalist


Sir David Attenborough, the veteran naturalist and broadcaster known for groundbreaking documentaries like Life, Blue Planet, Frozen Planet and Planet Earth, has been working with the American Museum of Natural History (AMNH) on a new film.

With the working title Jumbo: The Life Of An Elephant Superstar, Attenborough and a team of experts at the AMNH in New York, New York, created a 60-minute documentary that explores the story of the elephant who inspired Disney’s Dumbo.

Jumbo’s moving story began when he was brought to London Zoo in 1865. But the supersize animal was difficult to control and sold to PT Barnum’s circus in the US. More than 20 million Americans came to see Jumbo and the troubled elephant became a star. Attenborough’s upcoming programme investigates Jumbo’s life and the mysterious circumstances of his death, looking too at elephants in the wild and examining changing attitudes to captivity.

“AMNH provided archive photographs and information, along with direct access to Jumbo’s skeleton,” Roberto Lebron, senior director of communications at the museum told Attractions Management. “The production was interested in doing a DNA analysis of the skeleton, which we facilitated – the results will be discussed in the film. The museum’s provost of science Michael Novacek was also interviewed.”

Lebron says the museum is looking into possible related programming for next year.

Attenborough has collaborated with attractions since the 1950s, when he worked on Zoo Quest alongside the BBC and ZSL London Zoo, establishing his talents in front of the camera.

While with the AMNH, Attenborough also filmed a short video about the importance of natural history museums in learning about and protecting the animal kingdom.

He says: “I’ve been fascinated by animals for as long as I can remember and if you’re fascinated by animals, you want to know more about them. The great place to know about them is, of course, museums.

“Institutions like this are the very foundations of all zoological knowledge.

“The natural world is becoming poorer and more damaged. If we want to prevent it being damaged, we have to understand how it works and we have to understand what it is that we’re doing that may have an effect. That is perhaps the most important thing that’s facing humanity today. If we want to preserve the richness of the animal world, we have to know how it works. And these are the places that tell you.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 4
LATEST NEWS
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OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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©Cybertrek 2026

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