IDEATTACK announces an exclusive deal with Chinese developer Evergrande Group to bring its gamechanging Fairytale Theme Parks to cities across the mainland
Fairytale Theme Park includes the Brilliant China zone
IDEATTACK, a global leader in tourism and leisure destinations, has partnered with Evergrande Tourism Group as its exclusive designer, planner, attraction producer and general contractor.
The location-based entertainment design expert has been working with Evergrande, one of China’s biggest developers, on a park design envisioned as a one-of-a-kind destination that celebrates the diverse variety of fairy stories, myths and legends from across the world.
The newly announced deal comprises the development of a new theme park brand, Evergrande Fairytale Theme Park, and the construction of up to six parks located at different locations in China.
Evergrande Fairytale Theme Park is envisioned as a top-quality entertainment destination featuring more than cutting-edge attractions, including immersive multimedia rides and theatres, across six specially themed zones: Splendid China, Magical Europe, Mysterious Kingdom, Adventure South America, Surfing Sea and Space Travel.
Each zone and every ride has its own unique story to make it truly outstanding.
With its highly-themed architecture, ride and show experiences and dining and retail offering, Evergrande Fairytale Theme Park is on track to be a gamechanger in China’s theme park industry in several key ways:
• By breaking the quality gap between domestic Chinese theme parks and established overseas brands; Evergrande Fairytale Theme Park is set to meet or exceed world’s top theme park brands
• By breaking the trend of developing high-quality leisure projects of this type only in a few major cities; Evergrande Fairytale Theme Park is bringing the high-end experience to the whole of China
• By employing Chinese themes, stories, myths and legends in over one-third of attractions and high-tech experiential rides and shows; Evergrande Fairytale Theme Park’s largest themed zone will be Brilliant China Zone, featuring exclusively Chinese stories, characters and atmosphere
• By providing local residents a true escape form everyday life to a one-of-a-kind leisure paradise: Evergrande Fairytale Theme Park will feature ultimate fantasy environments, with elaborate, original buildings and façades, unseen elsewhere, to create a completely immersive experience for visitors and their families
The stories told in the attractions will correspond to the narrative of each themed land and will be created by chosen industry professionals already proven in the creation of the world’s top attractions.
From an operational point of view, the theme parks are set to be fully open year-round, regardless of season, climate or weather. This is possible as visitors will have the choice of circulating both outdoors –through lush themed landscape environments – or staying entirely indoors, moving through the interconnecting corridors, which are dotted with speciality retail and exciting dining options.
Upon completion of Evergrande Fairytale Theme Parks, China will at last have its own formidable theme park brand that will offer its citizens an original domestic leisure experience product. We hope that Evergrande Fairytale Theme Park projects will inspire the theme park industry in China and set the a higher bar for the level of expectation and quality for future tourism and entertainment projects.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
IDEATTACK role: Exclusive design, planning and production partner
ABOUT IDEATTACK IDEATTACK brings architecture and entertainment design together to create large-scale, mixed-use leisure tourism projects with the wow factor. Founded in 2004 by Natasha Varnica and Dan Thomas, the Los Angeles-based firm creates original, profitable, high-quality attractions on a realistic budget. The holistic service includes all stages of project development, from masterplanning to concept and brand design to construction supervision.
IDEATTACK CEO Natasha Varnica
and president Dan Thomas
Evergrande representatives and IDEATTACK’s Dan Thomas announce their theme park plans at a ceremony
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
COMPANY PROFILES
Polin Waterparks
Polin was founded in Istanbul in 1976. Polin
has since grown into a leading company in
the waterpa [more...]
TechnoAlpin Indoor
TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW
David & Lynn Willrich started the Company
over thirty years ago, from the Audio Visual
Department [more...]
Alterface
Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
IDEATTACK announces an exclusive deal with Chinese developer Evergrande Group to bring its gamechanging Fairytale Theme Parks to cities across the mainland
Fairytale Theme Park includes the Brilliant China zone
IDEATTACK, a global leader in tourism and leisure destinations, has partnered with Evergrande Tourism Group as its exclusive designer, planner, attraction producer and general contractor.
The location-based entertainment design expert has been working with Evergrande, one of China’s biggest developers, on a park design envisioned as a one-of-a-kind destination that celebrates the diverse variety of fairy stories, myths and legends from across the world.
The newly announced deal comprises the development of a new theme park brand, Evergrande Fairytale Theme Park, and the construction of up to six parks located at different locations in China.
Evergrande Fairytale Theme Park is envisioned as a top-quality entertainment destination featuring more than cutting-edge attractions, including immersive multimedia rides and theatres, across six specially themed zones: Splendid China, Magical Europe, Mysterious Kingdom, Adventure South America, Surfing Sea and Space Travel.
Each zone and every ride has its own unique story to make it truly outstanding.
With its highly-themed architecture, ride and show experiences and dining and retail offering, Evergrande Fairytale Theme Park is on track to be a gamechanger in China’s theme park industry in several key ways:
• By breaking the quality gap between domestic Chinese theme parks and established overseas brands; Evergrande Fairytale Theme Park is set to meet or exceed world’s top theme park brands
• By breaking the trend of developing high-quality leisure projects of this type only in a few major cities; Evergrande Fairytale Theme Park is bringing the high-end experience to the whole of China
• By employing Chinese themes, stories, myths and legends in over one-third of attractions and high-tech experiential rides and shows; Evergrande Fairytale Theme Park’s largest themed zone will be Brilliant China Zone, featuring exclusively Chinese stories, characters and atmosphere
• By providing local residents a true escape form everyday life to a one-of-a-kind leisure paradise: Evergrande Fairytale Theme Park will feature ultimate fantasy environments, with elaborate, original buildings and façades, unseen elsewhere, to create a completely immersive experience for visitors and their families
The stories told in the attractions will correspond to the narrative of each themed land and will be created by chosen industry professionals already proven in the creation of the world’s top attractions.
From an operational point of view, the theme parks are set to be fully open year-round, regardless of season, climate or weather. This is possible as visitors will have the choice of circulating both outdoors –through lush themed landscape environments – or staying entirely indoors, moving through the interconnecting corridors, which are dotted with speciality retail and exciting dining options.
Upon completion of Evergrande Fairytale Theme Parks, China will at last have its own formidable theme park brand that will offer its citizens an original domestic leisure experience product. We hope that Evergrande Fairytale Theme Park projects will inspire the theme park industry in China and set the a higher bar for the level of expectation and quality for future tourism and entertainment projects.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
IDEATTACK role: Exclusive design, planning and production partner
ABOUT IDEATTACK IDEATTACK brings architecture and entertainment design together to create large-scale, mixed-use leisure tourism projects with the wow factor. Founded in 2004 by Natasha Varnica and Dan Thomas, the Los Angeles-based firm creates original, profitable, high-quality attractions on a realistic budget. The holistic service includes all stages of project development, from masterplanning to concept and brand design to construction supervision.
IDEATTACK CEO Natasha Varnica
and president Dan Thomas
Evergrande representatives and IDEATTACK’s Dan Thomas announce their theme park plans at a ceremony
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news
COMPANY PROFILES
Polin Waterparks Polin was founded in Istanbul in 1976. Polin
has since grown into a leading company in
the waterpa [more...]
TechnoAlpin Indoor TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW David & Lynn Willrich started the Company
over thirty years ago, from the Audio Visual
Department [more...]
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
