Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes / (c) 2017 Alterface. All Rights Reserved.
Alterface Projects, the media-based attractions manufacturer and technologies specialist, has launched a groundbreaking and unmatched interactive experience: Erratic® Ride.
It’s the first non-linear, mixed-media ride with dynamic scene changing, where players can determine the sequence of events depending on their ranking and preferences. The ride fully immerses and engages guests with every facet of the story. And furthermore, it can be installed on a relatively small space to achieve a high throughput.
The first installation of Erratic Ride is set for the Compagnie des Alpes-owned Walibi, one of the largest parks in Belgium. Erratic Ride at Walibi will feature Popcorn Revenge, a brand new IP from Alterface, and trackless Multi Mover vehicles by ETF.
Gamechanging concept “After 16 years of interactive dark ride success, including Maus-au-Chocolat type rides, we felt we had to come with a new and truly gamechanging concept,” says Benoit Cornet, CEO and founder of Alterface. “The storytelling capabilities of our show control technologies, combined with the unique features of ETF Multi Mover vehicles, are key ingredients for this exciting ride formula. The collective know-how acquired over no fewer than 30 successful installations has allowed the team at Alterface to define this winning concept.”
The compact Erratic Ride is the first member of a new family of visitor-centric experiences. It’s aimed at space-conscious venues and represents a total solution for anyone who wants a true dark ride experience on a limited footprint.
“The user experience was the starting point and the technical details followed. We made sure that transitions from one scene to another are smooth and the limited footprint has an enhancing rather than a limiting impact,” says Cornet.
The ride concept is versatile and the speed, route, rotations and reverse movements of the six-person trackless Multi Mover can be specified in the design phase and altered at any time.
Popcorn Revenge Popcorn Revenge® brings a flurry of projection techniques, video-mapping and special effects, as already demonstrated in Alterface signature rides around the world.
Combined with a unique touch of “choreography” usually only found in much larger projects, it’s an ideal IP for parks of any size and visitors of any age. Alterface has designed a series of characters that can fit each movie theme. From pirate to space themes, from horror to magic to superhero themes, there are endless possibilities.
“Erratic Ride is the perfect example of a next-generation attraction that offers a more dynamic and coherent media experience. Needing a relatively small footprint, it can be easily installed at any park or indoor location,” says Cornet. “Popcorn Revenge’s theme is universal and suitable for guests both young and old, but we can implement any other IP or character of choice.
“With this world-class yet affordable ride, Alterface demonstrates once again its commitment to developing innovative concepts to offer clients the best possible rides at their venue.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
“Alterface’s new ride generation is refreshing and innovative. Erratic Ride will, without any doubt, be a great addition to our park. Based on Alterface’s track record and the quality of our relationship, we trust them to deliver our visitors an experience that will be immediate, simple, playful and extremely effective” – Jean-Christophe Parent, CEO, Walibi Belgium
Jean-Christophe Parent, CEO, Walibi Belgium
KEY POINTS
• dynamic scene changing • fully immersive • small footprint • high throughput • six-person vehicles • true dark-ride experience • affordable price point supports any IP, including Alterface’s Popcorn Revenge
Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes / (c) 2017 Alterface. All Rights Reserved.
Benoit Cornet, CEO and founder of Alterface
ETF’s Multi Mover trackless vehicles complete the ride
Projection mapping and cutting-edge special effects bring each scene to life in Alterface’s Erratic Ride experience
COMPANY PROFILES
Alterface
Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
Simworx Ltd
The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes / (c) 2017 Alterface. All Rights Reserved.
Alterface Projects, the media-based attractions manufacturer and technologies specialist, has launched a groundbreaking and unmatched interactive experience: Erratic® Ride.
It’s the first non-linear, mixed-media ride with dynamic scene changing, where players can determine the sequence of events depending on their ranking and preferences. The ride fully immerses and engages guests with every facet of the story. And furthermore, it can be installed on a relatively small space to achieve a high throughput.
The first installation of Erratic Ride is set for the Compagnie des Alpes-owned Walibi, one of the largest parks in Belgium. Erratic Ride at Walibi will feature Popcorn Revenge, a brand new IP from Alterface, and trackless Multi Mover vehicles by ETF.
Gamechanging concept “After 16 years of interactive dark ride success, including Maus-au-Chocolat type rides, we felt we had to come with a new and truly gamechanging concept,” says Benoit Cornet, CEO and founder of Alterface. “The storytelling capabilities of our show control technologies, combined with the unique features of ETF Multi Mover vehicles, are key ingredients for this exciting ride formula. The collective know-how acquired over no fewer than 30 successful installations has allowed the team at Alterface to define this winning concept.”
The compact Erratic Ride is the first member of a new family of visitor-centric experiences. It’s aimed at space-conscious venues and represents a total solution for anyone who wants a true dark ride experience on a limited footprint.
“The user experience was the starting point and the technical details followed. We made sure that transitions from one scene to another are smooth and the limited footprint has an enhancing rather than a limiting impact,” says Cornet.
The ride concept is versatile and the speed, route, rotations and reverse movements of the six-person trackless Multi Mover can be specified in the design phase and altered at any time.
Popcorn Revenge Popcorn Revenge® brings a flurry of projection techniques, video-mapping and special effects, as already demonstrated in Alterface signature rides around the world.
Combined with a unique touch of “choreography” usually only found in much larger projects, it’s an ideal IP for parks of any size and visitors of any age. Alterface has designed a series of characters that can fit each movie theme. From pirate to space themes, from horror to magic to superhero themes, there are endless possibilities.
“Erratic Ride is the perfect example of a next-generation attraction that offers a more dynamic and coherent media experience. Needing a relatively small footprint, it can be easily installed at any park or indoor location,” says Cornet. “Popcorn Revenge’s theme is universal and suitable for guests both young and old, but we can implement any other IP or character of choice.
“With this world-class yet affordable ride, Alterface demonstrates once again its commitment to developing innovative concepts to offer clients the best possible rides at their venue.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
“Alterface’s new ride generation is refreshing and innovative. Erratic Ride will, without any doubt, be a great addition to our park. Based on Alterface’s track record and the quality of our relationship, we trust them to deliver our visitors an experience that will be immediate, simple, playful and extremely effective” – Jean-Christophe Parent, CEO, Walibi Belgium
Jean-Christophe Parent, CEO, Walibi Belgium
KEY POINTS
• dynamic scene changing • fully immersive • small footprint • high throughput • six-person vehicles • true dark-ride experience • affordable price point supports any IP, including Alterface’s Popcorn Revenge
Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes / (c) 2017 Alterface. All Rights Reserved.
Benoit Cornet, CEO and founder of Alterface
ETF’s Multi Mover trackless vehicles complete the ride
Projection mapping and cutting-edge special effects bring each scene to life in Alterface’s Erratic Ride experience
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
