Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes / (c) 2017 Alterface. All Rights Reserved.
Alterface Projects, the media-based attractions manufacturer and technologies specialist, has launched a groundbreaking and unmatched interactive experience: Erratic® Ride.
It’s the first non-linear, mixed-media ride with dynamic scene changing, where players can determine the sequence of events depending on their ranking and preferences. The ride fully immerses and engages guests with every facet of the story. And furthermore, it can be installed on a relatively small space to achieve a high throughput.
The first installation of Erratic Ride is set for the Compagnie des Alpes-owned Walibi, one of the largest parks in Belgium. Erratic Ride at Walibi will feature Popcorn Revenge, a brand new IP from Alterface, and trackless Multi Mover vehicles by ETF.
Gamechanging concept “After 16 years of interactive dark ride success, including Maus-au-Chocolat type rides, we felt we had to come with a new and truly gamechanging concept,” says Benoit Cornet, CEO and founder of Alterface. “The storytelling capabilities of our show control technologies, combined with the unique features of ETF Multi Mover vehicles, are key ingredients for this exciting ride formula. The collective know-how acquired over no fewer than 30 successful installations has allowed the team at Alterface to define this winning concept.”
The compact Erratic Ride is the first member of a new family of visitor-centric experiences. It’s aimed at space-conscious venues and represents a total solution for anyone who wants a true dark ride experience on a limited footprint.
“The user experience was the starting point and the technical details followed. We made sure that transitions from one scene to another are smooth and the limited footprint has an enhancing rather than a limiting impact,” says Cornet.
The ride concept is versatile and the speed, route, rotations and reverse movements of the six-person trackless Multi Mover can be specified in the design phase and altered at any time.
Popcorn Revenge Popcorn Revenge® brings a flurry of projection techniques, video-mapping and special effects, as already demonstrated in Alterface signature rides around the world.
Combined with a unique touch of “choreography” usually only found in much larger projects, it’s an ideal IP for parks of any size and visitors of any age. Alterface has designed a series of characters that can fit each movie theme. From pirate to space themes, from horror to magic to superhero themes, there are endless possibilities.
“Erratic Ride is the perfect example of a next-generation attraction that offers a more dynamic and coherent media experience. Needing a relatively small footprint, it can be easily installed at any park or indoor location,” says Cornet. “Popcorn Revenge’s theme is universal and suitable for guests both young and old, but we can implement any other IP or character of choice.
“With this world-class yet affordable ride, Alterface demonstrates once again its commitment to developing innovative concepts to offer clients the best possible rides at their venue.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
“Alterface’s new ride generation is refreshing and innovative. Erratic Ride will, without any doubt, be a great addition to our park. Based on Alterface’s track record and the quality of our relationship, we trust them to deliver our visitors an experience that will be immediate, simple, playful and extremely effective” – Jean-Christophe Parent, CEO, Walibi Belgium
Jean-Christophe Parent, CEO, Walibi Belgium
KEY POINTS
• dynamic scene changing • fully immersive • small footprint • high throughput • six-person vehicles • true dark-ride experience • affordable price point supports any IP, including Alterface’s Popcorn Revenge
Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes / (c) 2017 Alterface. All Rights Reserved.
Benoit Cornet, CEO and founder of Alterface
ETF’s Multi Mover trackless vehicles complete the ride
Projection mapping and cutting-edge special effects bring each scene to life in Alterface’s Erratic Ride experience
COMPANY PROFILES
Sally Corporation
Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW
David & Lynn Willrich started the Company
over thirty years ago, from the Audio Visual
Department [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes / (c) 2017 Alterface. All Rights Reserved.
Alterface Projects, the media-based attractions manufacturer and technologies specialist, has launched a groundbreaking and unmatched interactive experience: Erratic® Ride.
It’s the first non-linear, mixed-media ride with dynamic scene changing, where players can determine the sequence of events depending on their ranking and preferences. The ride fully immerses and engages guests with every facet of the story. And furthermore, it can be installed on a relatively small space to achieve a high throughput.
The first installation of Erratic Ride is set for the Compagnie des Alpes-owned Walibi, one of the largest parks in Belgium. Erratic Ride at Walibi will feature Popcorn Revenge, a brand new IP from Alterface, and trackless Multi Mover vehicles by ETF.
Gamechanging concept “After 16 years of interactive dark ride success, including Maus-au-Chocolat type rides, we felt we had to come with a new and truly gamechanging concept,” says Benoit Cornet, CEO and founder of Alterface. “The storytelling capabilities of our show control technologies, combined with the unique features of ETF Multi Mover vehicles, are key ingredients for this exciting ride formula. The collective know-how acquired over no fewer than 30 successful installations has allowed the team at Alterface to define this winning concept.”
The compact Erratic Ride is the first member of a new family of visitor-centric experiences. It’s aimed at space-conscious venues and represents a total solution for anyone who wants a true dark ride experience on a limited footprint.
“The user experience was the starting point and the technical details followed. We made sure that transitions from one scene to another are smooth and the limited footprint has an enhancing rather than a limiting impact,” says Cornet.
The ride concept is versatile and the speed, route, rotations and reverse movements of the six-person trackless Multi Mover can be specified in the design phase and altered at any time.
Popcorn Revenge Popcorn Revenge® brings a flurry of projection techniques, video-mapping and special effects, as already demonstrated in Alterface signature rides around the world.
Combined with a unique touch of “choreography” usually only found in much larger projects, it’s an ideal IP for parks of any size and visitors of any age. Alterface has designed a series of characters that can fit each movie theme. From pirate to space themes, from horror to magic to superhero themes, there are endless possibilities.
“Erratic Ride is the perfect example of a next-generation attraction that offers a more dynamic and coherent media experience. Needing a relatively small footprint, it can be easily installed at any park or indoor location,” says Cornet. “Popcorn Revenge’s theme is universal and suitable for guests both young and old, but we can implement any other IP or character of choice.
“With this world-class yet affordable ride, Alterface demonstrates once again its commitment to developing innovative concepts to offer clients the best possible rides at their venue.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
“Alterface’s new ride generation is refreshing and innovative. Erratic Ride will, without any doubt, be a great addition to our park. Based on Alterface’s track record and the quality of our relationship, we trust them to deliver our visitors an experience that will be immediate, simple, playful and extremely effective” – Jean-Christophe Parent, CEO, Walibi Belgium
Jean-Christophe Parent, CEO, Walibi Belgium
KEY POINTS
• dynamic scene changing • fully immersive • small footprint • high throughput • six-person vehicles • true dark-ride experience • affordable price point supports any IP, including Alterface’s Popcorn Revenge
Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes / (c) 2017 Alterface. All Rights Reserved.
Benoit Cornet, CEO and founder of Alterface
ETF’s Multi Mover trackless vehicles complete the ride
Projection mapping and cutting-edge special effects bring each scene to life in Alterface’s Erratic Ride experience
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
+ More news
COMPANY PROFILES
Sally Corporation Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW David & Lynn Willrich started the Company
over thirty years ago, from the Audio Visual
Department [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
