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Product Innovation

Suppliers tell Attractions Management about their latest product, design and technology launches


Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 4

Josh Miller of DJ Willrich talks tech overhaul at Liverpool’s BME

 

Josh Miller, DJ Willrich
 

Integration firm DJ Willrich has installed Digital Projection’s HIGHlite Laser II projector at the British Music Experience (BME) in Liverpool, UK.

The BME chronicles British music history from 1945 to the present day. It consists of eight zones recounting different eras in British music, using costumes, instruments, performance and memorabilia.

The museum reopened earlier this year after relocating from its previous home in the O2 Arena in London to the historic Cunard Building in Liverpool.

DJ Willrich was enlisted to carry out a complete overhaul of all the content and technology, which had become outdated since its original installation in 2009.

For the main stage show, a stunning life sized projection of Boy George, giving a five-minute custom-produced performance, DJ Willrich selected the HIGHlite Laser II, a specially designed long-life projection solution.

Josh Miller, director of DJ Willrich, says: “The projection technology used for the London BME had become dated. We needed the projected video of Boy George to be bright and punchy – visitors get really close to the display so it had to be stunning from all angles and distances. Digital Projection’s HIGHlite Laser II was the best choice to help us achieve this.”

The projector is powered by the 7thSense Delta Nano-SDI media server, and is capable of producing over 20,000 hours of illumination. It is designed to deliver a solid-state laser of up to 13,000 lumens and also features edge-blending technology and multi-projector tiling, as well as control management software that allows multiple projectors to be operated through a single system.

Two Digital Projection E-Vision 8500 laser projectors and eight E-Vision Laser 6500 projectors were also installed.

attractions-kit keyword : DIGITAL PROJECTION


“The projection technology used for the London BME had become dated. We needed the projected video of Boy George to be bright and punchy – visitors get really close to the display so it had to be stunning from all angles and distances. Digital Projection’s HIGHlite Laser II was the best choice to help us achieve this.”

 



The British Music Experience has relocated to Liverpool – and received a complete technological update in the process

Visitors feel history with Videofabrika VR experience, says Mikhail Antykov

 

Mikhail Antykov, Videofabrika
 

Russia’s Hermitage Museum has partnered with Russian video production company Videofabrika to create a brand new VR experience for visitors.

The Hermitage VR Experience is based on key events in the museum’s history, spanning back to the 1700s. It takes place inside a purpose-built cinema, where 20 guests can view the film through Samsung Gear VR head-mounted devices.

Videofabrika collaborated with Russian film studio Super 8 to create the 19-minute film, which stars acclaimed Russian actor Konstantin Khabensky as a mystical time-travelling guide. The guide takes guests on a spectacular journey through centuries of Russian history in the halls of St Petersburg’s Hermitage Museum, giving them unrestricted access to areas of the museum, including the roof, that are usually closed to the public.

Mikhail Antykov, interactive creative director at Videofabrika, says: “We’re using VR to create a new kind of history lesson which teaches people in an interesting way. We let people feel and be in the history.”

Antykov adds: “We see a trend that all the museums and attractions are starting to incorporate VR into their programme and we expect this to grow. This is the first step for our re-imagining of the high-end museum experience.”

attractions-kit keyword: VIDEOFABRIKA


"We’re using VR to create a new kind of history lesson which teaches people in an interesting way. We let people feel and be in the history.”

 



Professional film studio Super 8 helped created the footage

Terry Monkton on Simworx’ new Mini Flying Theatre

 

Terry Monkton, Simworx
 

Simworx has expanded its range of media-based dynamic attractions with the launch of the Mini Flying Theatre, an innovative turnkey solution, based on the 360 Flying Theatre.

The Mini Flying Theatre (Mini FT), which makes its official debut at IAAPA in November, features a smaller footprint, with the in-show area measuring approximately 13x13x9 metres (43x43x30 feet) and the ride able to accommodate 20 passengers per cycle.
Designed to simulate the sensation of flying, the Mini FT moves guests backwards and forwards throughout. The ride’s movements are synchronised to coincide with the movie playing on the dome screen, while riders’ legs are suspended in mid-air to elevate the experience.

It also incorporates a range of in-theatre effects including wind, smoke, water spray and special effects lighting, and is equipped with a HD2K/4K 3D projection system and surround sound audio. Other features include a quarter dome screen, programmable heave and tilt and a custom showreel.

Simworx managing director Terry Monkton says: “The Mini Flying Theatre is an innovative and accessible product that requires far less space than some of our larger attractions.”

Monkton adds: “The team has been working non-stop to develop a range of new, cutting-edge experiences and innovative products, including the Mini FT, that we’re really excited to bring to market.”

Other recent launches from Simworx include the AGV Darkride, the Immersive Adventure Simulator and Paradrop VR, which debuted at EAS in partnership with Frontgrid.

attractions-kit keyword: SIMWORX


“The Mini Flying Theatre is an innovative and accessible product that requires far less space than some of our larger attractions.”

 



The Mini Flying Theatre is suited to operators with a smaller footprint
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
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Jobs    News   Products   Magazine   Subscribe
Attractions-kit.net
Product Innovation

Suppliers tell Attractions Management about their latest product, design and technology launches


Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 4

Josh Miller of DJ Willrich talks tech overhaul at Liverpool’s BME

 

Josh Miller, DJ Willrich
 

Integration firm DJ Willrich has installed Digital Projection’s HIGHlite Laser II projector at the British Music Experience (BME) in Liverpool, UK.

The BME chronicles British music history from 1945 to the present day. It consists of eight zones recounting different eras in British music, using costumes, instruments, performance and memorabilia.

The museum reopened earlier this year after relocating from its previous home in the O2 Arena in London to the historic Cunard Building in Liverpool.

DJ Willrich was enlisted to carry out a complete overhaul of all the content and technology, which had become outdated since its original installation in 2009.

For the main stage show, a stunning life sized projection of Boy George, giving a five-minute custom-produced performance, DJ Willrich selected the HIGHlite Laser II, a specially designed long-life projection solution.

Josh Miller, director of DJ Willrich, says: “The projection technology used for the London BME had become dated. We needed the projected video of Boy George to be bright and punchy – visitors get really close to the display so it had to be stunning from all angles and distances. Digital Projection’s HIGHlite Laser II was the best choice to help us achieve this.”

The projector is powered by the 7thSense Delta Nano-SDI media server, and is capable of producing over 20,000 hours of illumination. It is designed to deliver a solid-state laser of up to 13,000 lumens and also features edge-blending technology and multi-projector tiling, as well as control management software that allows multiple projectors to be operated through a single system.

Two Digital Projection E-Vision 8500 laser projectors and eight E-Vision Laser 6500 projectors were also installed.

attractions-kit keyword : DIGITAL PROJECTION


“The projection technology used for the London BME had become dated. We needed the projected video of Boy George to be bright and punchy – visitors get really close to the display so it had to be stunning from all angles and distances. Digital Projection’s HIGHlite Laser II was the best choice to help us achieve this.”

 



The British Music Experience has relocated to Liverpool – and received a complete technological update in the process

Visitors feel history with Videofabrika VR experience, says Mikhail Antykov

 

Mikhail Antykov, Videofabrika
 

Russia’s Hermitage Museum has partnered with Russian video production company Videofabrika to create a brand new VR experience for visitors.

The Hermitage VR Experience is based on key events in the museum’s history, spanning back to the 1700s. It takes place inside a purpose-built cinema, where 20 guests can view the film through Samsung Gear VR head-mounted devices.

Videofabrika collaborated with Russian film studio Super 8 to create the 19-minute film, which stars acclaimed Russian actor Konstantin Khabensky as a mystical time-travelling guide. The guide takes guests on a spectacular journey through centuries of Russian history in the halls of St Petersburg’s Hermitage Museum, giving them unrestricted access to areas of the museum, including the roof, that are usually closed to the public.

Mikhail Antykov, interactive creative director at Videofabrika, says: “We’re using VR to create a new kind of history lesson which teaches people in an interesting way. We let people feel and be in the history.”

Antykov adds: “We see a trend that all the museums and attractions are starting to incorporate VR into their programme and we expect this to grow. This is the first step for our re-imagining of the high-end museum experience.”

attractions-kit keyword: VIDEOFABRIKA


"We’re using VR to create a new kind of history lesson which teaches people in an interesting way. We let people feel and be in the history.”

 



Professional film studio Super 8 helped created the footage

Terry Monkton on Simworx’ new Mini Flying Theatre

 

Terry Monkton, Simworx
 

Simworx has expanded its range of media-based dynamic attractions with the launch of the Mini Flying Theatre, an innovative turnkey solution, based on the 360 Flying Theatre.

The Mini Flying Theatre (Mini FT), which makes its official debut at IAAPA in November, features a smaller footprint, with the in-show area measuring approximately 13x13x9 metres (43x43x30 feet) and the ride able to accommodate 20 passengers per cycle.
Designed to simulate the sensation of flying, the Mini FT moves guests backwards and forwards throughout. The ride’s movements are synchronised to coincide with the movie playing on the dome screen, while riders’ legs are suspended in mid-air to elevate the experience.

It also incorporates a range of in-theatre effects including wind, smoke, water spray and special effects lighting, and is equipped with a HD2K/4K 3D projection system and surround sound audio. Other features include a quarter dome screen, programmable heave and tilt and a custom showreel.

Simworx managing director Terry Monkton says: “The Mini Flying Theatre is an innovative and accessible product that requires far less space than some of our larger attractions.”

Monkton adds: “The team has been working non-stop to develop a range of new, cutting-edge experiences and innovative products, including the Mini FT, that we’re really excited to bring to market.”

Other recent launches from Simworx include the AGV Darkride, the Immersive Adventure Simulator and Paradrop VR, which debuted at EAS in partnership with Frontgrid.

attractions-kit keyword: SIMWORX


“The Mini Flying Theatre is an innovative and accessible product that requires far less space than some of our larger attractions.”

 



The Mini Flying Theatre is suited to operators with a smaller footprint
LATEST NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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