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People profile
Sir David Attenborough

Broadcaster and naturalist


Sir David Attenborough, the veteran naturalist and broadcaster known for groundbreaking documentaries like Life, Blue Planet, Frozen Planet and Planet Earth, has been working with the American Museum of Natural History (AMNH) on a new film.

With the working title Jumbo: The Life Of An Elephant Superstar, Attenborough and a team of experts at the AMNH in New York, New York, created a 60-minute documentary that explores the story of the elephant who inspired Disney’s Dumbo.

Jumbo’s moving story began when he was brought to London Zoo in 1865. But the supersize animal was difficult to control and sold to PT Barnum’s circus in the US. More than 20 million Americans came to see Jumbo and the troubled elephant became a star. Attenborough’s upcoming programme investigates Jumbo’s life and the mysterious circumstances of his death, looking too at elephants in the wild and examining changing attitudes to captivity.

“AMNH provided archive photographs and information, along with direct access to Jumbo’s skeleton,” Roberto Lebron, senior director of communications at the museum told Attractions Management. “The production was interested in doing a DNA analysis of the skeleton, which we facilitated – the results will be discussed in the film. The museum’s provost of science Michael Novacek was also interviewed.”

Lebron says the museum is looking into possible related programming for next year.

Attenborough has collaborated with attractions since the 1950s, when he worked on Zoo Quest alongside the BBC and ZSL London Zoo, establishing his talents in front of the camera.

While with the AMNH, Attenborough also filmed a short video about the importance of natural history museums in learning about and protecting the animal kingdom.

He says: “I’ve been fascinated by animals for as long as I can remember and if you’re fascinated by animals, you want to know more about them. The great place to know about them is, of course, museums.

“Institutions like this are the very foundations of all zoological knowledge.

“The natural world is becoming poorer and more damaged. If we want to prevent it being damaged, we have to understand how it works and we have to understand what it is that we’re doing that may have an effect. That is perhaps the most important thing that’s facing humanity today. If we want to preserve the richness of the animal world, we have to know how it works. And these are the places that tell you.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 4
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
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Jobs    News   Products   Magazine   Subscribe
People profile
Sir David Attenborough

Broadcaster and naturalist


Sir David Attenborough, the veteran naturalist and broadcaster known for groundbreaking documentaries like Life, Blue Planet, Frozen Planet and Planet Earth, has been working with the American Museum of Natural History (AMNH) on a new film.

With the working title Jumbo: The Life Of An Elephant Superstar, Attenborough and a team of experts at the AMNH in New York, New York, created a 60-minute documentary that explores the story of the elephant who inspired Disney’s Dumbo.

Jumbo’s moving story began when he was brought to London Zoo in 1865. But the supersize animal was difficult to control and sold to PT Barnum’s circus in the US. More than 20 million Americans came to see Jumbo and the troubled elephant became a star. Attenborough’s upcoming programme investigates Jumbo’s life and the mysterious circumstances of his death, looking too at elephants in the wild and examining changing attitudes to captivity.

“AMNH provided archive photographs and information, along with direct access to Jumbo’s skeleton,” Roberto Lebron, senior director of communications at the museum told Attractions Management. “The production was interested in doing a DNA analysis of the skeleton, which we facilitated – the results will be discussed in the film. The museum’s provost of science Michael Novacek was also interviewed.”

Lebron says the museum is looking into possible related programming for next year.

Attenborough has collaborated with attractions since the 1950s, when he worked on Zoo Quest alongside the BBC and ZSL London Zoo, establishing his talents in front of the camera.

While with the AMNH, Attenborough also filmed a short video about the importance of natural history museums in learning about and protecting the animal kingdom.

He says: “I’ve been fascinated by animals for as long as I can remember and if you’re fascinated by animals, you want to know more about them. The great place to know about them is, of course, museums.

“Institutions like this are the very foundations of all zoological knowledge.

“The natural world is becoming poorer and more damaged. If we want to prevent it being damaged, we have to understand how it works and we have to understand what it is that we’re doing that may have an effect. That is perhaps the most important thing that’s facing humanity today. If we want to preserve the richness of the animal world, we have to know how it works. And these are the places that tell you.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 4
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As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
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The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
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David Geffen galleries open at LACMA
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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