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Outstanding performance

Bicester Hotel & Spa is working with Matrix Fitness to enable wellness guests to train like athletes with a unique offering


In 2020, the luxurious Bicester Hotel and Spa launched a purpose-built fitness and performance facility to create a standalone, unique offering to attract a new more active demographic to the site. This included a performance gym equipped by Matrix Fitness, a custom-made 200m swimming lake, an assault course and an outdoor 500m grass running track.

Now, to complement this existing premium offering, the team has unveiled a refurbished health club with a modernised aesthetic and the latest resistance and cardiovascular equipment from Matrix Fitness to provide an integrated gym floor, three large studios and over 70-instructor led sessions per week.

A total health and fitness service
Health club manager, Andrew Foreman says: “Our goal is to deliver something for everyone. We have so much on offer for our members – from state-of-the-art equipment to fantastic trainers in our group classes and our unique range of facilities – that we can now cater for anyone’s training needs.”

Matrix Fitness has a long-standing rapport with the company, having already been chosen as the supplier for its performance gym which was a self-contained project with the highest quality required when it came to service, support and products.

The health club includes a full Matrix Fitness connected solution with all-new Performance Cardio with touch-screen technology, as well as a Connexus functional training station, Ultra V2 Strength range with Intelligent Training Consoles and two dedicated instructor-led and virtual training studios, as well as an indoor cycling room with Matrix Fitness CXP bikes.

Versatile and modern
Nigel Tapping, head of spa and hospitality at Matrix Fitness UK adds: “Versatile gym designs and a modernised, member-centric fitness offering is playing an increasingly important role within the hospitality sector and the team at Bicester Hotel and Spa has taken a unique approach with this development.

“The modernisation of the club perfectly complements the performance-led centre, providing a full, wraparound fitness journey for every member, no matter their goal or the stage of their fitness journey they’re at. The team has been forward-thinking and innovative and the result is an impressive, cutting-edge facility.”

The Performance Gym includes the Magnum half and full racks, Magnum plate-loaded equipment and bespoke track flooring for strength training activities and functional-focused training. On the second floor, a space has been designed for movement screening, small accessory functional training and one-to-one personal training.

More: www.matrixfitness.co.uk and www.bicesterhotelgolfandspa.com
PHOTO: Andrew Foreman

"With our unique range of facilities, we can now cater for anyone’s training needs" – Andrew Foreman, Bicester Hotel and Spa

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 4
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Sponsored
Outstanding performance

Bicester Hotel & Spa is working with Matrix Fitness to enable wellness guests to train like athletes with a unique offering


In 2020, the luxurious Bicester Hotel and Spa launched a purpose-built fitness and performance facility to create a standalone, unique offering to attract a new more active demographic to the site. This included a performance gym equipped by Matrix Fitness, a custom-made 200m swimming lake, an assault course and an outdoor 500m grass running track.

Now, to complement this existing premium offering, the team has unveiled a refurbished health club with a modernised aesthetic and the latest resistance and cardiovascular equipment from Matrix Fitness to provide an integrated gym floor, three large studios and over 70-instructor led sessions per week.

A total health and fitness service
Health club manager, Andrew Foreman says: “Our goal is to deliver something for everyone. We have so much on offer for our members – from state-of-the-art equipment to fantastic trainers in our group classes and our unique range of facilities – that we can now cater for anyone’s training needs.”

Matrix Fitness has a long-standing rapport with the company, having already been chosen as the supplier for its performance gym which was a self-contained project with the highest quality required when it came to service, support and products.

The health club includes a full Matrix Fitness connected solution with all-new Performance Cardio with touch-screen technology, as well as a Connexus functional training station, Ultra V2 Strength range with Intelligent Training Consoles and two dedicated instructor-led and virtual training studios, as well as an indoor cycling room with Matrix Fitness CXP bikes.

Versatile and modern
Nigel Tapping, head of spa and hospitality at Matrix Fitness UK adds: “Versatile gym designs and a modernised, member-centric fitness offering is playing an increasingly important role within the hospitality sector and the team at Bicester Hotel and Spa has taken a unique approach with this development.

“The modernisation of the club perfectly complements the performance-led centre, providing a full, wraparound fitness journey for every member, no matter their goal or the stage of their fitness journey they’re at. The team has been forward-thinking and innovative and the result is an impressive, cutting-edge facility.”

The Performance Gym includes the Magnum half and full racks, Magnum plate-loaded equipment and bespoke track flooring for strength training activities and functional-focused training. On the second floor, a space has been designed for movement screening, small accessory functional training and one-to-one personal training.

More: www.matrixfitness.co.uk and www.bicesterhotelgolfandspa.com
PHOTO: Andrew Foreman

"With our unique range of facilities, we can now cater for anyone’s training needs" – Andrew Foreman, Bicester Hotel and Spa

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 4
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Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
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Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
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+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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