The new Biologique Recherche Ambassade in Brussels / photo: Biologique Recherche
Biologique Recherche is already the skincare partner of choice for luxury hotels and exclusive medical and day spas in over 85 countries. The global rollout of its ‘Ambassade Biologique Recherche’ concept is set to further grow its reputation for delivering results-driven treatments in a luxury setting.
According to company owners Rupert Schmid and Pierre-Louis Delapalme, the ‘Ambassade’ (embassy) concept was created by the brand’s founder, Yvan Allouche, who had a vision of creating a network of exclusive Biologique Recherche flagship properties to showcase the brand’s products and unique methodology for spa clients around the world.
“Our main goal is to expand our Ambassade network to the most emblematic cities and if possible, open one in each of our partners’ countries,” say Schmid and Delapalme.
The most recent locations opened in October in Stockholm and Brussels. Both near the heart of the city, in exclusive shopping areas close to other luxury brand flagships.
The company has also opened Ambassades in Paris, Los Angeles, Rome and Shanghai, with further locations coming online soon in New York and Boston and more international openings in the pipeline.
Schmid and Delapalme say spa menus reflect the company’s commitment to skincare excellence, while interiors are consistent with its luxury design principles.
“To extend the authenticity of the brand and create continuity, we borrowed elements from the original Ambassade in Paris to bring the same spirit to each destination,” they explained.
The Ambassades in Bruxelles and Stockholm each contain original pieces of furniture made to measure by cabinet makers and glass artists to reflect the brand’s identity.
They also incorporate decor with white, blue and gold touches, as well as the use of onyx displays and brass-trimmed cabinets to showcase products.
This consistency, together with the company’s powerful products, effective treatment protocols and customised solutions, is increasing its global visibility and enhancing its reputation.
As Schmid and Delapalme conclude, “Building brand recognition on an international scale ultimately benefits our entire network of partners.”
Founded over 50 years ago by a family of experts passionate about skincare, Biologique Recherche is today managed by Rupert Schmid and Pierre-Louis Delapalme, while the son of founders Yvan and Josette Allouche – Philippe Allouche – leads the R&D team.
Remaining loyal to the brand’s fundamentals, Schmid, Delapalme and Allouche continue to safeguard its unique methodology and results-driven, personalised approach, which combines powerful products and effective bespoke treatment procedures with respect for the skin’s structure to deliver excellent results.
Face remodelling underway / photo: Biologique Recherche
photo: Biologique Recherche
"Our goal is to expand our
network of flagship locations
to the most emblematic
cities in the world" – Rupert Schmid and Pierre-Louis Delapalme, Biologique Recherche
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 4
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Jane Kitchen finds out how two key associations – the European Historic Thermal Towns Association and the Great Spa Towns of Europe – are protecting and promoting the unique cultural relevances of Europe’s spa towns
Interview: Paul Simons
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What does Jumeirah’s first vice president of wellbeing have planned for the Middle East-based hospitality group?
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Nature spas: Tree of life
Lisa Starr discovers two retreats in Austria and Italy which base their wellbeing concepts on forests
Sponsored: Spirit of Excellence
Rupert Schmid and Pierre-Louis Delapalme, owners of Biologique Recherche, discuss the global rollout of its ‘Ambassade’ flagship spas
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The new Biologique Recherche Ambassade in Brussels / photo: Biologique Recherche
Biologique Recherche is already the skincare partner of choice for luxury hotels and exclusive medical and day spas in over 85 countries. The global rollout of its ‘Ambassade Biologique Recherche’ concept is set to further grow its reputation for delivering results-driven treatments in a luxury setting.
According to company owners Rupert Schmid and Pierre-Louis Delapalme, the ‘Ambassade’ (embassy) concept was created by the brand’s founder, Yvan Allouche, who had a vision of creating a network of exclusive Biologique Recherche flagship properties to showcase the brand’s products and unique methodology for spa clients around the world.
“Our main goal is to expand our Ambassade network to the most emblematic cities and if possible, open one in each of our partners’ countries,” say Schmid and Delapalme.
The most recent locations opened in October in Stockholm and Brussels. Both near the heart of the city, in exclusive shopping areas close to other luxury brand flagships.
The company has also opened Ambassades in Paris, Los Angeles, Rome and Shanghai, with further locations coming online soon in New York and Boston and more international openings in the pipeline.
Schmid and Delapalme say spa menus reflect the company’s commitment to skincare excellence, while interiors are consistent with its luxury design principles.
“To extend the authenticity of the brand and create continuity, we borrowed elements from the original Ambassade in Paris to bring the same spirit to each destination,” they explained.
The Ambassades in Bruxelles and Stockholm each contain original pieces of furniture made to measure by cabinet makers and glass artists to reflect the brand’s identity.
They also incorporate decor with white, blue and gold touches, as well as the use of onyx displays and brass-trimmed cabinets to showcase products.
This consistency, together with the company’s powerful products, effective treatment protocols and customised solutions, is increasing its global visibility and enhancing its reputation.
As Schmid and Delapalme conclude, “Building brand recognition on an international scale ultimately benefits our entire network of partners.”
Founded over 50 years ago by a family of experts passionate about skincare, Biologique Recherche is today managed by Rupert Schmid and Pierre-Louis Delapalme, while the son of founders Yvan and Josette Allouche – Philippe Allouche – leads the R&D team.
Remaining loyal to the brand’s fundamentals, Schmid, Delapalme and Allouche continue to safeguard its unique methodology and results-driven, personalised approach, which combines powerful products and effective bespoke treatment procedures with respect for the skin’s structure to deliver excellent results.
Face remodelling underway / photo: Biologique Recherche
photo: Biologique Recherche
"Our goal is to expand our
network of flagship locations
to the most emblematic
cities in the world" – Rupert Schmid and Pierre-Louis Delapalme, Biologique Recherche
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 4
Sponsored: Highest French distinction for RKF's CEO
After receiving the highest civilian award for services to the French nation, Riadh Bouaziz, CEO of RKF Luxury Linen, reflects on his company’s many achievements and considers what lies ahead
Association focus: Thermal Heritage
Jane Kitchen finds out how two key associations – the European Historic Thermal Towns Association and the Great Spa Towns of Europe – are protecting and promoting the unique cultural relevances of Europe’s spa towns
Interview: Paul Simons
As he retires from the Great Spa Towns of Europe, the industry leader reflects on his long and esteemed career
Sponsored: New ways with water
Working globally with architects and interior designers allows Myrtha Wellness to embrace the latest trends in the international hospitality sector, as director Stefano Cattaneo explains
Sponsored: Cutting edge
Ara Patterson from Equinox Hotels talks about a partnership with
Gharieni that’s delivering ROI and innovative treatments for guests
Interview: Niamh O'Connell
What does Jumeirah’s first vice president of wellbeing have planned for the Middle East-based hospitality group?
Sponsored: Lasse Eriksen on contrast therapy
Contrast therapy is gaining attention for its healing effects. We ask aufguss and sauna expert Lasse Eriksen to share his views on the perfect experience
Nature spas: Tree of life
Lisa Starr discovers two retreats in Austria and Italy which base their wellbeing concepts on forests
Sponsored: Spirit of Excellence
Rupert Schmid and Pierre-Louis Delapalme, owners of Biologique Recherche, discuss the global rollout of its ‘Ambassade’ flagship spas
Sponsored: Outstanding performance
Bicester Hotel & Spa is working with Matrix Fitness to enable wellness guests to train like athletes with a unique offering
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
