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Background
Holovis is a privately owned company
established in 2004 by CEO Stuart
Hetherington. He is joined by Joe Jurado,
Technical Director and Andrew Brown, Strategy
Director and the 120-plus strong Holovis
team. The company is unique in having an
in-house software development team and
a creative media and gaming division that
work in unison to gamify new and existing
attractions, creating a whole new level of
guest experiences.
Main products and services
Recent patents and innovations from
Holovis include Li-Fly, the world’s first
‘flying’ Flying Theatre. This revolves the
traditional experience by taking guests out
of their seats and letting them soar through
content as if truly flying. As with all Holovis
attractions, this is a complete multisensory
experience combining visuals, audio,
perfectly synced motion, SFX and real-time
media, connected to innovative data capture
mechanics, which measure guest reactions
and take them on a personalised journey.
Additional products
Holovis specialises in experiential design
with its proprietary software RideView™
bringing data to life in high-end virtual reality environments. Using desktop, VR or CAVEs,
teams are immersed in real-time data and
able to explore collaboratively in 1:1 scale.
This accelerates decision making, allowing
multi-disciplined teams to review, simulate
and interact together, enabling higher project
efficiently, cost and time savings.
USPs
Holovis provides complete turnkey solutions
with an experienced team of show producers,
engineers, creative and experiential design
experts. Driven through robust project
management processes and a dedicated
PMO, projects are de-risked by removing
unnecessary third-party requirements and
being directly responsible and accountable.
The team specialises in experiential attraction
design, starting with the creative story and
building the correct solution around this to
fully immerse audiences.
Key customers
Flagship projects have included designing and
delivering all elements of the multisensory
experience for Wicker Man at Alton Towers,
breaking the mould with Madame Tussauds
to deliver the invisible guest tracking
technologies for Justice League: A Call
for Heroes and delivering the terrifying multisensory experience that transformed X No Way out at Thrope Park into The Walking
Dead: The Ride.
Where in the world?
Holovis works globally operating from offices
in the UK, USA, China and the Middle East.
Plans for 2019
Holovis will continue to develop Mixed
Reality platforms, leading the way with
solutions that extend and personalise the
experience to prolong and add value to the
guest visit. The team will also be expanding
its demonstration facilities in Orlando and
Shanghai, installing high-end virtual reality
CAVEs for visualisation of all projects and for
multi-team, in-depth development work to be
conducted on site in RideView™.
2019 trade shows
Holovis will be prominent at CAE, Asian
Attractions Expo, Euro Attractions Show and
IAAPA Attractions Expo. People can also
visit the Holovis Demonstration Campus in
Lutterworth, UK, just 40 minutes from London.
Who’s who?
Stuart Hetherington, CEO;
Joe Jurado, Technical Director;
Andrew Brown, Strategy Director;
Peter Cliff, Creative Director.
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