Background
Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. He is joined by Joe Jurado, Technical Director and Andrew Brown, Strategy Director and the 120-plus strong Holovis team. The company is unique in having an in-house software development team and a creative media and gaming division that work in unison to gamify new and existing attractions, creating a whole new level of guest experiences.

Main products and services
Recent patents and innovations from Holovis include Li-Fly, the world’s first ‘flying’ Flying Theatre. This revolves the traditional experience by taking guests out of their seats and letting them soar through content as if truly flying. As with all Holovis attractions, this is a complete multisensory experience combining visuals, audio, perfectly synced motion, SFX and real-time media, connected to innovative data capture mechanics, which measure guest reactions and take them on a personalised journey.

Additional products
Holovis specialises in experiential design with its proprietary software RideView™ bringing data to life in high-end virtual reality environments. Using desktop, VR or CAVEs, teams are immersed in real-time data and able to explore collaboratively in 1:1 scale. This accelerates decision making, allowing multi-disciplined teams to review, simulate and interact together, enabling higher project efficiently, cost and time savings.

USPs
Holovis provides complete turnkey solutions with an experienced team of show producers, engineers, creative and experiential design experts. Driven through robust project management processes and a dedicated PMO, projects are de-risked by removing unnecessary third-party requirements and being directly responsible and accountable. The team specialises in experiential attraction design, starting with the creative story and building the correct solution around this to fully immerse audiences.

Key customers
Flagship projects have included designing and delivering all elements of the multisensory experience for Wicker Man at Alton Towers, breaking the mould with Madame Tussauds to deliver the invisible guest tracking technologies for Justice League: A Call for Heroes and delivering the terrifying multisensory experience that transformed X No Way out at Thrope Park into The Walking Dead: The Ride.

Where in the world?
Holovis works globally operating from offices in the UK, USA, China and the Middle East.

Plans for 2019
Holovis will continue to develop Mixed Reality platforms, leading the way with solutions that extend and personalise the experience to prolong and add value to the guest visit. The team will also be expanding its demonstration facilities in Orlando and Shanghai, installing high-end virtual reality CAVEs for visualisation of all projects and for multi-team, in-depth development work to be conducted on site in RideView™.

2019 trade shows
Holovis will be prominent at CAE, Asian Attractions Expo, Euro Attractions Show and IAAPA Attractions Expo. People can also visit the Holovis Demonstration Campus in Lutterworth, UK, just 40 minutes from London.

Who’s who?
Stuart Hetherington, CEO;
Joe Jurado, Technical Director;
Andrew Brown, Strategy Director;
Peter Cliff, Creative Director.