The artists believe their egg can bring the community together
Spa operators are often looking for inspiration when it comes to creating social connections and fostering a sense of community. For residents of Sweden’s northernmost town, the answer has been found in a unique type of sauna: a sculptural chamber encased within a giant golden egg.
Designed by art and design duo Bigert & Bergström, Solar Egg is conceived as a social art work in which the people of Kiruna can meet and discuss the challenges facing their community. The town is being completely relocated so that mining company LKAB can extract more of the valuable iron ore seam that lies below its current location. While iron ore is vital to the survival of Kiruna, which was founded in the 19th century to supply another nearby mine, the move has sparked debate. The artists believe their egg can bring people together, as the sauna occupies a symbolic position in Lapland culture as a room for warmth and reflection.
Solar Egg is made out of stainless golden mirror sheeting and has a multifaceted form that breaks up the surroundings that it reflects into a multiplicity of different mirror images.
“Landscape, mine, town, sky, sun and snow are here combined into a fragmented image that can evoke associations with the complexity spanned by today’s discussion about climate and sustainable community development,” the artists say.
“We’ve developed a sculptural symbol that prompts thoughts of rebirth and an incubator that nurtures conversation and the exchange of ideas.”
While a golden egg may not be practical for a some spa resorts, operators may want to remember: sometimes a sauna is more than a sauna. And a little heat and sweat can bring people together.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 3
Promotional feature: Elemis - Deep Benefits
With its market-leading Pro-Collagen skincare products already
a worldwide success, Elemis has further expanded its premium
anti-ageing range with a potent new seaweed-based Marine Oil
Promotional feature: RKF - a touch of luxury
As a global leader in the field of luxury
fabrics for spas and hospitality, RKF
is known for pushing the boundaries
of design and function. We find out
about the company's latest work
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
The artists believe their egg can bring the community together
Spa operators are often looking for inspiration when it comes to creating social connections and fostering a sense of community. For residents of Sweden’s northernmost town, the answer has been found in a unique type of sauna: a sculptural chamber encased within a giant golden egg.
Designed by art and design duo Bigert & Bergström, Solar Egg is conceived as a social art work in which the people of Kiruna can meet and discuss the challenges facing their community. The town is being completely relocated so that mining company LKAB can extract more of the valuable iron ore seam that lies below its current location. While iron ore is vital to the survival of Kiruna, which was founded in the 19th century to supply another nearby mine, the move has sparked debate. The artists believe their egg can bring people together, as the sauna occupies a symbolic position in Lapland culture as a room for warmth and reflection.
Solar Egg is made out of stainless golden mirror sheeting and has a multifaceted form that breaks up the surroundings that it reflects into a multiplicity of different mirror images.
“Landscape, mine, town, sky, sun and snow are here combined into a fragmented image that can evoke associations with the complexity spanned by today’s discussion about climate and sustainable community development,” the artists say.
“We’ve developed a sculptural symbol that prompts thoughts of rebirth and an incubator that nurtures conversation and the exchange of ideas.”
While a golden egg may not be practical for a some spa resorts, operators may want to remember: sometimes a sauna is more than a sauna. And a little heat and sweat can bring people together.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 3
Promotional feature: Elemis - Deep Benefits
With its market-leading Pro-Collagen skincare products already
a worldwide success, Elemis has further expanded its premium
anti-ageing range with a potent new seaweed-based Marine Oil
Promotional feature: RKF - a touch of luxury
As a global leader in the field of luxury
fabrics for spas and hospitality, RKF
is known for pushing the boundaries
of design and function. We find out
about the company's latest work
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
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An opportunity to reimagine one of the UK’s most recognisable towers has been formally
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