Supermodel, photographer and humanitarian Helena Christensen has added ambassador and investor for skincare brand Nimue Skin Technology to her list of roles.
The South African skincare brand announced the partnership with the 48-year-old Danish model and former Victoria’s Secret Angel prior to the recent launch of its Age Intelligence (AI) range.
Christensen was approached by Nimue’s CEO, Dr Karsten Wellner, who asked her to try the products before deciding if she wanted to become involved with the brand. Christensen says Wellner wanted her to really love the brand rather than just being a spokesperson. “They wanted me to almost approve of the products before I went into the collaboration,” she explains. “They wanted to know that I’d felt that the range was efficient, and that I trusted the product.”
Christensen tried the AI range for 18 months, and offered the company feedback throughout the process. At the end, she decided not only to be a spokesperson for the brand, but to become an investor in the company as well. “I’m not just presenting another product without really knowing what it feels like on my skin – that’s very atypical in this business,” she says.
The AI line is the latest launch from Nimue, which is distributed in 23 countries globally, including South Africa, Sweden, Denmark, the Netherlands, the UAE and Germany. Designed to target the visible signs of ageing, AI is formulated with intelligent active ingredients, including chicory root extract, hydrolyzed myrtle leaf extract and calendula flower extract.
Christensen hopes to play an active role in product development in the future. “I’m hoping that next time I’ll even be in the lab, giving them a little nudge,” she says. “I would really like them to include a facial oil in the range.”
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Supermodel, photographer and humanitarian Helena Christensen has added ambassador and investor for skincare brand Nimue Skin Technology to her list of roles.
The South African skincare brand announced the partnership with the 48-year-old Danish model and former Victoria’s Secret Angel prior to the recent launch of its Age Intelligence (AI) range.
Christensen was approached by Nimue’s CEO, Dr Karsten Wellner, who asked her to try the products before deciding if she wanted to become involved with the brand. Christensen says Wellner wanted her to really love the brand rather than just being a spokesperson. “They wanted me to almost approve of the products before I went into the collaboration,” she explains. “They wanted to know that I’d felt that the range was efficient, and that I trusted the product.”
Christensen tried the AI range for 18 months, and offered the company feedback throughout the process. At the end, she decided not only to be a spokesperson for the brand, but to become an investor in the company as well. “I’m not just presenting another product without really knowing what it feels like on my skin – that’s very atypical in this business,” she says.
The AI line is the latest launch from Nimue, which is distributed in 23 countries globally, including South Africa, Sweden, Denmark, the Netherlands, the UAE and Germany. Designed to target the visible signs of ageing, AI is formulated with intelligent active ingredients, including chicory root extract, hydrolyzed myrtle leaf extract and calendula flower extract.
Christensen hopes to play an active role in product development in the future. “I’m hoping that next time I’ll even be in the lab, giving them a little nudge,” she says. “I would really like them to include a facial oil in the range.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 3
Promotional feature: Elemis - Deep Benefits
With its market-leading Pro-Collagen skincare products already
a worldwide success, Elemis has further expanded its premium
anti-ageing range with a potent new seaweed-based Marine Oil
Promotional feature: RKF - a touch of luxury
As a global leader in the field of luxury
fabrics for spas and hospitality, RKF
is known for pushing the boundaries
of design and function. We find out
about the company's latest work
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
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