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Theme parks
Guy Vassel

With an ambitious €250m three year transformation project in full swing and plans for the first Parc Asterix outside France, the much-loved French theme park is riding high. The park’s deputy director tells us more


On April 6 2026, Parc Asterix near Paris in France unveiled its transformed and expanded Egypt Zone, part of a hugely ambitious three year development plan aimed at elevating it into Europe’s top five theme parks.

Parent company Compagnie des Alpes is investing €250m in a major transformation of Parc Asterix, which aims to expand the park’s capacity by 20 per cent and increase hotel rooms, with a focus on extending seasonal operation and adding indoor offerings for year-round entertainment. 

The project will include the creation of the new indoor British-themed Londinium Zone, set to open in 2028; and Odyssée Hotel, a 300-room themed property due to open in 2027; as well as the transformation of the existing Greek Zone.

This follows several years of major investment and new launches, including the three acre themed area Festival Toutatis in 2023, the Cétautomatix rollercoaster in 2025, and four star hotel Les Quais de Lutèce in 2020. These developments have resulted in increased attendance year on year.

“Apart from the COVID-19 years, every year since 2014 has been a record year for Parc Asterix in terms of attendance,” says Guy Vassel, deputy director at the French theme park.

Last year was no exception for the Asterix and Obelix-themed park – it attracted 2.9 million visitors, cementing its place as France’s second most visited theme park (after Disneyland Paris).

The fans voted us France’s best theme park for the fourth year in a row

In December 2025, Compagnie des Alpes announced plans to transform the Belantis theme park in Leipzig, Germany into the first Parc Asterix outside France.

This transition will take place over several years, with the new name expected to be adopted around 2030 or 2031. The first themed area – dedicated to Asterix’s loyal dog Idéfix – opened in April 2026.

Here Guy Vassel outlines what’s new for the much loved French theme park

This spring marked the completion of the transformation of the Egyptian Zone. What has this involved?

In March 2024, we launched the 40m Tour de Numerobis tower attraction in the Egyptian Zone next to our existing suspended rollercoaster, Ozlris. We also launched the P’Oz Kebab restaurant in 2024, and in 2025 we added Les Fastes du Nil restaurant and a new themed souk marketplace area.

This season, we’re launching two redesigned attractions, both themed around the River Nile. The former Oxygenarium raft ride is now La Descente du Nile – it has been completely redesigned with new scenery, giving guests the chance to descend a water ride on rubber rings at speed, under the watchful eye of Hapy, the God of the Nile. L’envol d’Ibis, meanwhile, is a flying chair attraction that allows guests to spin 10 metres above a new water garden dedicated to the sacred Ibis. This season we are also opening our new Les Comptoirs d’Épidemaïs buffet restaurant.

The Egyptian area is probably now the most beautiful area of Parc Asterix.

How was 2025 for Parc Asterix?

It was a great year for us. We had 90 per cent attendance all year, and we had a record Halloween period with more than 550,000 guests. Christmas was also very popular, with record attendance for that period. We began opening for Christmas five years ago, and it’s become a really popular time to visit, because it has a very different atmosphere to the rest of the year.

The Germans love theme parks, and they love  the Asterix comic books

We also won quite a few awards for our new Toutatis attraction, our new Cétautomatix family spinning coaster and our new Lefas Dunil restaurant. Plus the fans voted us France’s best theme park for the fourth year in a row, which is a really important accolade for us.

What makes Parc Asterix special?

It’s the DNA of the park. We try to stay very close to the comic books – we want to fully immerse visitors in the Gaulish, Viking and Egyptian atmosphere. One of the key values of the brand is humour, and so we try to be funny in what we do. Friendship and conviviality are also key to the brand and the park.

What can you tell us about the new Londinium zone

Londinium is a brand new zone inspired by the Asterix in Britain comic books. It’s a major addition to Parc Asterix because it will be indoors, so it will help us to welcome guests during the winter. This new area represents a very big investment for Parc Asterix.

The Londinium zone will feature two new indoor attractions. The first will be a dark ride – a family attraction inspired by a funfair in the Gaulish world, but with a British twist. The second is a big indoor rollercoaster, which will be a first for Parc Asterix.

It will also include Roman battles, a British pub, themed playgrounds and restaurants, and an attraction inspired by the British tradition of cheese rolling.

You’re opening a new hotel in 2027. Why is this important?

It’s important to have more hotel rooms, because it is part of our strategy to become a short destination. We want to develop our international guests, and this hotel – which is themed around Asterix’s adventures in Egypt, Mesopotamia and Persia – will be important in welcoming more visitors from outside of France.

What can you tell me about Asterix in Germany?

That project is a big challenge, but I’m pretty sure it’s going to be a success. The Germans love theme parks – Germany is the second biggest market for theme parks in Europe, and the good news is that it’s also the second largest market for the Asterix comic books, accounting for almost a third of the volumes ever sold worldwide.

Londinium is a brand new zone inspired by the Asterix in Britain comic books

We chose a park in east Germany, because all of the country’s theme parks are in the west, so there is less competition. Finally we chose the Balantis park, because there is lots of room to grow.

How many visitors do you expect the park to attract?

It’s currently a small park, attracting around 250,000 visitors per year. We think we can triple that number within four or five years. 

Guy Vassel
Parc Asterix

"We try to stay very close to the comic books, and to incorporate humour, friendship & conviviality into everything we do" – Guy Vassel

Parc Asterix development plan

2026: The multi-year transformation of the Egyptian Zone is complete with the re-theming of the Oxygénarium attraction as The Descent of the Nile.

2026: Les Chaises Volantes becomes The Flight of Ibis and the Le Cirque restaurant becomes Le Comptoir d’Epidemaïs.

2027: A new area will be launched in the Greek zone with two new family attractions, a playground and a restaurant, La Table de Dyonisos, with a capacity of 450 seats.

2027: Launch of the Odyssée Hotel, a new four star, 300-room hotel inspired by Asterix and Obelix’s travels in the East, with four areas: Persia, Mesopotamia, Egypt and Phoenicia.

2028: Creation of the new indoor Londinium Zone, a British-themed area inspired by Astérix in Britain, featuring an Intamin multi-dimension coaster and replacing the À Travers le Temps zone. 

The Londinium zone will feature an indoor rollercoaster and a dark ride
The Londinium zone will feature an indoor rollercoaster and a dark ride / Parc Asterix
The Greek zone will be transformed
The Greek zone will be transformed / Parc Asterix

 

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2026 issue 1
  • Editor's letter: Time to be bold
    This spring, the Eden Project turns 25. Its success shows the power of dreaming, and is a symbol of the ‘unquenchable optimism’ the world needs right now
  • AM People: Dr Frederic Bertley
    As the president of one of America’s top science centres wins a Thea Catalyst Award, he tells us why his mission is more urgent than ever
  • AM People: Vichayuth Meenaphant
    A radical zoo building planned for Poland’s Orientarium attraction will transform the way visitors interact with the animals, says its designer
  • AM People: Andy Jasper
    With construction starting on Eden Morecambe and celebrations underway in Cornwall, it’s an exciting time for the Eden Project
  • Theme parks: Guy Vassel
    As Parc Asterix embarks on its biggest ever development project and expands outside of France for the first time, its deputy director lets us in on the plans
  • Interview: Anna Warnecke
    Ahead of the opening of a major new time-travelling theme park in north east England, the CEO of Kynren shares the vision
  • Art museum: The art of stillness
    Thailand’s most anticipated art museum has been designed to foster slow, spiritual encounters with contemporary art
  • Museum: Story time
    More than a decade after filmmaker George Lucas pitched the idea of funding an art museum for the people, his $1bn institution is preparing to open in LA
  • Visitor attraction: In the spotlight
    Revered in South Africa, but branded a traitor in the UK, Victorian activist Emily Hobhouse is the subject of an award-winning Cornish museum. We speak to its founder
  • Immersive attractions: Nick Moran
    Wild West open world adventure Phantom Peak is embarking on a new era with a huge new venue and major expansion plans
  • Research: Common ground
    Visitors create their own experiences at dark tourism attractions - should operators focus less on design and more on supporting interaction?
Parc Asterix is being transformed from a national to an international park
Parc Asterix is being transformed from a national to an international park / Parc Asterix
The park plans to open a new indoor zone in 2028, themed around Asterix in Britain
The park plans to open a new indoor zone in 2028, themed around Asterix in Britain / Parc Asterix
The park’s Egyptian Zone has undergone a major transformation
The park’s Egyptian Zone has undergone a major transformation / Parc Asterix
Egyptian Zone at Parc Asterix
/ Parc Asterix
Egyptian Zone at Parc Asterix
/ Parc Asterix
Egyptian Zone at Parc Asterix
/ Parc Asterix
Asterix on a mountain top
Parc Asterix is the second most visited theme park in France after Disneyland Paris / Parc Asterix
Rollercoaster at Parc Asterix
The park’s investment strategy is having a clear effect on attendance / Parc Asterix
Inside the park at Parc Asterix
/ Parc Asterix
Costume characters walking with visitors at Parc Asterix
Compagnie des Alpes is investing €250m into the development of Parc Asterix / Parc Asterix
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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23-26 Aug 2026

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Theme parks
Guy Vassel

With an ambitious €250m three year transformation project in full swing and plans for the first Parc Asterix outside France, the much-loved French theme park is riding high. The park’s deputy director tells us more


On April 6 2026, Parc Asterix near Paris in France unveiled its transformed and expanded Egypt Zone, part of a hugely ambitious three year development plan aimed at elevating it into Europe’s top five theme parks.

Parent company Compagnie des Alpes is investing €250m in a major transformation of Parc Asterix, which aims to expand the park’s capacity by 20 per cent and increase hotel rooms, with a focus on extending seasonal operation and adding indoor offerings for year-round entertainment. 

The project will include the creation of the new indoor British-themed Londinium Zone, set to open in 2028; and Odyssée Hotel, a 300-room themed property due to open in 2027; as well as the transformation of the existing Greek Zone.

This follows several years of major investment and new launches, including the three acre themed area Festival Toutatis in 2023, the Cétautomatix rollercoaster in 2025, and four star hotel Les Quais de Lutèce in 2020. These developments have resulted in increased attendance year on year.

“Apart from the COVID-19 years, every year since 2014 has been a record year for Parc Asterix in terms of attendance,” says Guy Vassel, deputy director at the French theme park.

Last year was no exception for the Asterix and Obelix-themed park – it attracted 2.9 million visitors, cementing its place as France’s second most visited theme park (after Disneyland Paris).

The fans voted us France’s best theme park for the fourth year in a row

In December 2025, Compagnie des Alpes announced plans to transform the Belantis theme park in Leipzig, Germany into the first Parc Asterix outside France.

This transition will take place over several years, with the new name expected to be adopted around 2030 or 2031. The first themed area – dedicated to Asterix’s loyal dog Idéfix – opened in April 2026.

Here Guy Vassel outlines what’s new for the much loved French theme park

This spring marked the completion of the transformation of the Egyptian Zone. What has this involved?

In March 2024, we launched the 40m Tour de Numerobis tower attraction in the Egyptian Zone next to our existing suspended rollercoaster, Ozlris. We also launched the P’Oz Kebab restaurant in 2024, and in 2025 we added Les Fastes du Nil restaurant and a new themed souk marketplace area.

This season, we’re launching two redesigned attractions, both themed around the River Nile. The former Oxygenarium raft ride is now La Descente du Nile – it has been completely redesigned with new scenery, giving guests the chance to descend a water ride on rubber rings at speed, under the watchful eye of Hapy, the God of the Nile. L’envol d’Ibis, meanwhile, is a flying chair attraction that allows guests to spin 10 metres above a new water garden dedicated to the sacred Ibis. This season we are also opening our new Les Comptoirs d’Épidemaïs buffet restaurant.

The Egyptian area is probably now the most beautiful area of Parc Asterix.

How was 2025 for Parc Asterix?

It was a great year for us. We had 90 per cent attendance all year, and we had a record Halloween period with more than 550,000 guests. Christmas was also very popular, with record attendance for that period. We began opening for Christmas five years ago, and it’s become a really popular time to visit, because it has a very different atmosphere to the rest of the year.

The Germans love theme parks, and they love  the Asterix comic books

We also won quite a few awards for our new Toutatis attraction, our new Cétautomatix family spinning coaster and our new Lefas Dunil restaurant. Plus the fans voted us France’s best theme park for the fourth year in a row, which is a really important accolade for us.

What makes Parc Asterix special?

It’s the DNA of the park. We try to stay very close to the comic books – we want to fully immerse visitors in the Gaulish, Viking and Egyptian atmosphere. One of the key values of the brand is humour, and so we try to be funny in what we do. Friendship and conviviality are also key to the brand and the park.

What can you tell us about the new Londinium zone

Londinium is a brand new zone inspired by the Asterix in Britain comic books. It’s a major addition to Parc Asterix because it will be indoors, so it will help us to welcome guests during the winter. This new area represents a very big investment for Parc Asterix.

The Londinium zone will feature two new indoor attractions. The first will be a dark ride – a family attraction inspired by a funfair in the Gaulish world, but with a British twist. The second is a big indoor rollercoaster, which will be a first for Parc Asterix.

It will also include Roman battles, a British pub, themed playgrounds and restaurants, and an attraction inspired by the British tradition of cheese rolling.

You’re opening a new hotel in 2027. Why is this important?

It’s important to have more hotel rooms, because it is part of our strategy to become a short destination. We want to develop our international guests, and this hotel – which is themed around Asterix’s adventures in Egypt, Mesopotamia and Persia – will be important in welcoming more visitors from outside of France.

What can you tell me about Asterix in Germany?

That project is a big challenge, but I’m pretty sure it’s going to be a success. The Germans love theme parks – Germany is the second biggest market for theme parks in Europe, and the good news is that it’s also the second largest market for the Asterix comic books, accounting for almost a third of the volumes ever sold worldwide.

Londinium is a brand new zone inspired by the Asterix in Britain comic books

We chose a park in east Germany, because all of the country’s theme parks are in the west, so there is less competition. Finally we chose the Balantis park, because there is lots of room to grow.

How many visitors do you expect the park to attract?

It’s currently a small park, attracting around 250,000 visitors per year. We think we can triple that number within four or five years. 

Guy Vassel
Parc Asterix

"We try to stay very close to the comic books, and to incorporate humour, friendship & conviviality into everything we do" – Guy Vassel

Parc Asterix development plan

2026: The multi-year transformation of the Egyptian Zone is complete with the re-theming of the Oxygénarium attraction as The Descent of the Nile.

2026: Les Chaises Volantes becomes The Flight of Ibis and the Le Cirque restaurant becomes Le Comptoir d’Epidemaïs.

2027: A new area will be launched in the Greek zone with two new family attractions, a playground and a restaurant, La Table de Dyonisos, with a capacity of 450 seats.

2027: Launch of the Odyssée Hotel, a new four star, 300-room hotel inspired by Asterix and Obelix’s travels in the East, with four areas: Persia, Mesopotamia, Egypt and Phoenicia.

2028: Creation of the new indoor Londinium Zone, a British-themed area inspired by Astérix in Britain, featuring an Intamin multi-dimension coaster and replacing the À Travers le Temps zone. 

The Londinium zone will feature an indoor rollercoaster and a dark ride
The Londinium zone will feature an indoor rollercoaster and a dark ride / Parc Asterix
The Greek zone will be transformed
The Greek zone will be transformed / Parc Asterix

 

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2026 issue 1
  • Editor's letter: Time to be bold
    This spring, the Eden Project turns 25. Its success shows the power of dreaming, and is a symbol of the ‘unquenchable optimism’ the world needs right now
  • AM People: Dr Frederic Bertley
    As the president of one of America’s top science centres wins a Thea Catalyst Award, he tells us why his mission is more urgent than ever
  • AM People: Vichayuth Meenaphant
    A radical zoo building planned for Poland’s Orientarium attraction will transform the way visitors interact with the animals, says its designer
  • AM People: Andy Jasper
    With construction starting on Eden Morecambe and celebrations underway in Cornwall, it’s an exciting time for the Eden Project
  • Theme parks: Guy Vassel
    As Parc Asterix embarks on its biggest ever development project and expands outside of France for the first time, its deputy director lets us in on the plans
  • Interview: Anna Warnecke
    Ahead of the opening of a major new time-travelling theme park in north east England, the CEO of Kynren shares the vision
  • Art museum: The art of stillness
    Thailand’s most anticipated art museum has been designed to foster slow, spiritual encounters with contemporary art
  • Museum: Story time
    More than a decade after filmmaker George Lucas pitched the idea of funding an art museum for the people, his $1bn institution is preparing to open in LA
  • Visitor attraction: In the spotlight
    Revered in South Africa, but branded a traitor in the UK, Victorian activist Emily Hobhouse is the subject of an award-winning Cornish museum. We speak to its founder
  • Immersive attractions: Nick Moran
    Wild West open world adventure Phantom Peak is embarking on a new era with a huge new venue and major expansion plans
  • Research: Common ground
    Visitors create their own experiences at dark tourism attractions - should operators focus less on design and more on supporting interaction?
Parc Asterix is being transformed from a national to an international park
Parc Asterix is being transformed from a national to an international park / Parc Asterix
The park plans to open a new indoor zone in 2028, themed around Asterix in Britain
The park plans to open a new indoor zone in 2028, themed around Asterix in Britain / Parc Asterix
The park’s Egyptian Zone has undergone a major transformation
The park’s Egyptian Zone has undergone a major transformation / Parc Asterix
Egyptian Zone at Parc Asterix
/ Parc Asterix
Egyptian Zone at Parc Asterix
/ Parc Asterix
Egyptian Zone at Parc Asterix
/ Parc Asterix
Asterix on a mountain top
Parc Asterix is the second most visited theme park in France after Disneyland Paris / Parc Asterix
Rollercoaster at Parc Asterix
The park’s investment strategy is having a clear effect on attendance / Parc Asterix
Inside the park at Parc Asterix
/ Parc Asterix
Costume characters walking with visitors at Parc Asterix
Compagnie des Alpes is investing €250m into the development of Parc Asterix / Parc Asterix
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+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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