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Museum
Story time

Without the concept art that helped George Lucas persuade studio executives to fund Star Wars, his most famous films might never have been made. Now he’s celebrating narrative art with his long-awaited $1bn museum. Magali Robathan finds out more


"This is a temple to the people’s art.”

So said filmmaker George Lucas, speaking at San Diego Comic-Con in California, US, about his aims for the long-anticipated Lucas Museum of Narrative Art.

Co-founded by Lucas and his wife Mellody Hobson, the $1bn museum is due to open in Los Angeles, US, on 22 September 2026, and will celebrate narrative art across the ages, including cave art, comic book art, digital media and film, as well as paintings, illustrations and photography. It is rooted in Lucas and Hobson’s deep belief in illustrated stories and their power to connect people across cultures and through time.

“This museum is dedicated to the idea that stories and mythology are extremely important to society in creating community,” Lucas told the San Diego Comic-Con audience last summer. “Art illustrates that story – you need the art to make it seem real.”

“The images are illustrations of beliefs we live with every day,” said Mellody Hobson, who has been working on the museum with George Lucas for more than 10 years. “For that reason, this art belongs to everyone. Our hope is that as people move through the galleries, they will see themselves, and their humanity, reflected back.”

A vast collection

The museum, which was designed by architect Ma Yansong, will feature more than 40,000 artworks from Lucas and Hobson’s vast collection, exhibited in 35 galleries spread across 100,000 square feet. As well as the galleries, the building will also contain two state-of-the-art cinema theatres, classrooms, shops, a cafe and a rooftop restaurant.

Stories are mythology, and when illustrated, they help humans understand the mysteries of life

Rather than grouping artworks by period as per the traditional art museum model, Lucas and Hobson have chosen to group them by human experience, with galleries covering universal themes including love, family, community, work, play, childhood and adventure.

The collection includes works by painter and illustrator Norman Rockwell, contemporary artists including Frida Kahlo and Diego Riviera, and comic artists like Frank Frazetta and Winsor McKay. As you might expect, it will also display a wide range of movie-related artefacts, including props, costumes, storyboards and posters, and it houses the complete Lucas Archives (1971 - 2012).

A love affair with art

Lucas’ passion for collecting art began when he was a college student, and he started buying original comic book artwork.

“Back when I was in college, I couldn’t afford real art, but I could afford comic art,” he said. “I’ve been collecting narrative art since then.”

Since his early days as a filmmaker, Lucas has always relied on visual artists to translate his ideas into reality. Back in the 1970s, when he began pitching his idea for a ‘modern space opera,’ studio executives struggled to understand his vision. Lucas hired illustrator Ralph McQuarrie to produce a series of concept artwork, which proved instrumental in getting Twentieth Century Fox to approve funding for the original Star Wars film.

This art belongs to everyone

“People can’t understand what I’m talking about because they’ve never seen it before,” said Lucas, speaking to the Wall Street Journal. “That’s why I had so many illustrators working for me. I relied on them to help people get the picture. 

“I’ve worked with hundreds of illustrators in my life. They’re all great, but they don’t get recognised.”

One of the key aims of the Lucas Museum of Narrative Art is to champion creators overlooked by the elite art world by affording illustration, comic book and populist art the same status as fine art. By focusing on the storytelling aspect of art, the museum bridges the gap between high art and popular art, with the hope that it will cater to a broader audience than elite institutions.

A long road

The idea for a museum celebrating narrative art began in the early 2010s, following George Lucas’ 2012 sale of Lucasfilm to Disney. Lucas turned his attention to the creation of a museum which would display his vast collection of art, with the aim of exploring how images shape culture and collective imagination.

“I have been [collecting art] for 50 years now, and it occurred to me, What am I going to do with it all?” he said. “I refuse to sell it.”

The museum – then called the Lucas Cultural Arts Museum – was initially planned for a site in San Francisco’s Presidio. Concept designs were created by the Urban Design Group, but the proposal was ultimately rejected by the Presidio Trust. After exploring a different site in San Francisco, Lucas and his wife turned their attention to Hobson’s home city of Chicago. A lakefront site was chosen and in 2014, Lucas hired architect Ma Yansong to design the museum, before deciding to pull out of Chicago in response to legal challenges by preservationist group Friends of the Park.

I’ve worked with hundreds of illustrators in my life. They’re all great, but they don’t get recognised

In 2017, the current site in Los Angeles’ Exposition Park was secured, and Ma Yansong designed the final version of the museum.

The architecture

A museum launched by the creator of Star Wars about the power of narrative art was never going to be housed in a boring, conventional building. The building itself needed to inspire curiosity and tell a story – that everyone is welcome and that important and interesting things are contained within its walls.

As Lucas said: “This art is important. Lets put it in an important building.”

Yansong’s building is a futuristic, spaceship-like structure, designed to look as though it is floating above the gardens and paths at its base. It is wrapped in a pale, matte, fibreglass-reinforced polymer (FRP) skin.

“I have been a fan of architect Ma Yansong from his earliest works. His designs never cease to amaze and inspire me,” said Lucas. “It’s why I was so excited to collaborate with him on the Lucas Museum of Narrative Art. I believe visitors will come not just for the collection, but also the building – it’s a work of art in and of itself.”

The former parking lots around the museum have been transformed by landscape architect Mia Lehrer and her team at Studio-MLA into a new green space featuring native and drought-tolerant plants, more than 200 new trees, paths, meadows and shaded areas for people to gather.

We’ve always said we’re holding society’s money, which we fully intend to give back. This is how we’re doing it

In 2010, George Lucas and Mellody Hobson signed the Giving Pledge – a promise by some of the world’s wealthiest people to give the majority of their wealth to charitable causes. The couple have pledged to use their money to improve education, with a focus on storytelling and the arts.

“We’ve always said we’re holding society’s money, which we fully intend to give back,” says Hobson. “This is how we’re doing it.”

George Lucas
George Lucas has been working on the creation of a museum since 2012 / courtesy of Skywalker Properties Ltd

I’ve worked with hundreds of illustrators in my life. They’re all great, but they don’t get recognised

Mellody Hobson
Mellody Hobson / Courtesy of Ariel Investments

We’ve always said we’re holding society’s money, which we fully intend to give back. This is how we’re doing it

Ma Yansong
Ma Yansong / MAD Architects
The Lucas Museum of Narrative Art

The architecture

Architect Ma Yansong, founder of MAD, conceived the museum as a sculptural, organic form shaped by light, clouds, and the surrounding tree canopy.

The building is the culmination of a 15-year collaboration between Ma and the museum’s founders, with Michael Siegel of Stantec as executive architect.

The lobby

“When you step into the building, you’re stepping into George Lucas’s brain,” said Mellody Hobson, co-founder of the museum.

Sunlight floods the museum’s lobby, where sweeping arches soar and glass elevators carry visitors to the upper-level galleries and the restaurant.

The galleries

The galleries, which span more than 100,000sq ft (9,300sq m), present works organised around enduring themes, from the everyday to the fantastical.

The library

The museum’s library is both a research centre and a quiet space for reflection. It supports scholars, students, and curious visitors eager to explore the breadth of narrative art.

Retail, dining, and theaters

The Lucas Museum has been designed as a place for visitors to spend an entire day and evening. In addition to the galleries and cinema theatres, it also features a café and a rooftop restaurant with views over LA. Retail spaces offer signature merchandise inspired by works in the museum. Throughout the building, flexible spaces support public programmes, learning opportunities, and community engagement.

Exposition Park

The museum is located within South Los Angeles’s Exposition Park, which dates to 1872, when the state of California set aside the land for agricultural fairs and exhibitions: a public gathering place devoted to education, industry, and exchange.

Over the next century and a half, it evolved into a civic and cultural hub and has served as a venue for two Olympic Games, in 1932 and 1984, and will do so again in 2028. Today, the 160-acre (65-hectare) park includes the Natural History Museum of Los Angeles County, the California African American Museum, the California Science Center, the LA Memorial Coliseum, BMO Stadium, and the Exposition Park Rose Garden. The University of Southern California (USC) is just across the street.

The Lucas Museum
The five storey, 300sq ft building is clad with white FRP panels / Courtesy of the Lucas Museum of Narrative Art
Entrance of the Lucas museum
The entrance lobby features sweeping arches and glass elevators / Courtesy of the Lucas Museum of Narrative Art
The Lucas Archives

The Lucas Museum is home to a comprehensive collection of props, artwork and artefacts from two of the most beloved movie franchises in history — Star Wars and Indiana Jones. The archives were first established in 1983 at Skywalker Ranch in Marin County, California, as production wrapped on Star Wars: Episode VI – Return of the Jedi.

In 2013, this collection was donated to become the foundation of the Lucas Museum of Narrative Art. Spanning more than four decades of filmmaking, the archives celebrate the creative vision of director and producer George Lucas, featuring materials from the first six Star Wars films, the first four Indiana Jones adventures, and other Lucasfilm productions, including Radioland Murders, Howard the Duck, Red Tails, and Willow. 

The Lucas Museum
© 2025 JAKS Productions. Photo courtesy of USC School of Cinematic Arts. Roberto Gomez
Artwork
The Lucas Archive is a massive collection of props, costumes, models, and production art, which forms the foundation of the Lucas Museum of Narrative Art / Courtesy of the Lucas Museum of Narrative Art
Artwork
Courtesy of the Lucas Museum of Narrative Art
Artwork
Courtesy of the Lucas Museum of Narrative Art
Artwork
Courtesy of the Lucas Museum of Narrative Art

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2026 issue 1
  • Editor's letter: Time to be bold
    This spring, the Eden Project turns 25. Its success shows the power of dreaming, and is a symbol of the ‘unquenchable optimism’ the world needs right now
  • AM People: Dr Frederic Bertley
    As the president of one of America’s top science centres wins a Thea Catalyst Award, he tells us why his mission is more urgent than ever
  • AM People: Vichayuth Meenaphant
    A radical zoo building planned for Poland’s Orientarium attraction will transform the way visitors interact with the animals, says its designer
  • AM People: Andy Jasper
    With construction starting on Eden Morecambe and celebrations underway in Cornwall, it’s an exciting time for the Eden Project
  • Theme parks: Guy Vassel
    As Parc Asterix embarks on its biggest ever development project and expands outside of France for the first time, its deputy director lets us in on the plans
  • Interview: Anna Warnecke
    Ahead of the opening of a major new time-travelling theme park in north east England, the CEO of Kynren shares the vision
  • Art museum: The art of stillness
    Thailand’s most anticipated art museum has been designed to foster slow, spiritual encounters with contemporary art
  • Museum: Story time
    More than a decade after filmmaker George Lucas pitched the idea of funding an art museum for the people, his $1bn institution is preparing to open in LA
  • Visitor attraction: In the spotlight
    Revered in South Africa, but branded a traitor in the UK, Victorian activist Emily Hobhouse is the subject of an award-winning Cornish museum. We speak to its founder
  • Immersive attractions: Nick Moran
    Wild West open world adventure Phantom Peak is embarking on a new era with a huge new venue and major expansion plans
  • Research: Common ground
    Visitors create their own experiences at dark tourism attractions - should operators focus less on design and more on supporting interaction?
Star Wars artwork
Props, artworks and artefacts from the Lucas Archives will be on show / Ralph McQuarrie Lucas Museum of Narrative Art, Los Angeles, © and ™ Lucasfilm Ltd. 2020 All Rights Reserved
Outside view of museum at night
The curved, futuristic-looking building has been designed by Ma Yansong / Courtesy of the Lucas Museum of Narrative Art
Artwork
Artworks will be grouped by themes including love, family, adventure and play / Courtesy of the Lucas Museum of Narrative Art
Artwork
/ © 2025 Banco de México Diego Rivera Frida Kahlo Museums Trust, Mexico, CDMX / Artists Rights Society (ARS), New York
Artwork
/ Courtesy of the Lucas Museum of Narrative Art
Artwork
/ Courtesy of the Lucas Museum of Narrative Art
The Lucas Museum at night
The Lucas Museum is surrounded by a series of new green spaces / Photography by Patrick Price
Outside the museum
Los Angeles’ 160-acre Exposition Park houses a number of major museums / Courtesy of the Lucas Museum of Narrative Art
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Museum
Story time

Without the concept art that helped George Lucas persuade studio executives to fund Star Wars, his most famous films might never have been made. Now he’s celebrating narrative art with his long-awaited $1bn museum. Magali Robathan finds out more


"This is a temple to the people’s art.”

So said filmmaker George Lucas, speaking at San Diego Comic-Con in California, US, about his aims for the long-anticipated Lucas Museum of Narrative Art.

Co-founded by Lucas and his wife Mellody Hobson, the $1bn museum is due to open in Los Angeles, US, on 22 September 2026, and will celebrate narrative art across the ages, including cave art, comic book art, digital media and film, as well as paintings, illustrations and photography. It is rooted in Lucas and Hobson’s deep belief in illustrated stories and their power to connect people across cultures and through time.

“This museum is dedicated to the idea that stories and mythology are extremely important to society in creating community,” Lucas told the San Diego Comic-Con audience last summer. “Art illustrates that story – you need the art to make it seem real.”

“The images are illustrations of beliefs we live with every day,” said Mellody Hobson, who has been working on the museum with George Lucas for more than 10 years. “For that reason, this art belongs to everyone. Our hope is that as people move through the galleries, they will see themselves, and their humanity, reflected back.”

A vast collection

The museum, which was designed by architect Ma Yansong, will feature more than 40,000 artworks from Lucas and Hobson’s vast collection, exhibited in 35 galleries spread across 100,000 square feet. As well as the galleries, the building will also contain two state-of-the-art cinema theatres, classrooms, shops, a cafe and a rooftop restaurant.

Stories are mythology, and when illustrated, they help humans understand the mysteries of life

Rather than grouping artworks by period as per the traditional art museum model, Lucas and Hobson have chosen to group them by human experience, with galleries covering universal themes including love, family, community, work, play, childhood and adventure.

The collection includes works by painter and illustrator Norman Rockwell, contemporary artists including Frida Kahlo and Diego Riviera, and comic artists like Frank Frazetta and Winsor McKay. As you might expect, it will also display a wide range of movie-related artefacts, including props, costumes, storyboards and posters, and it houses the complete Lucas Archives (1971 - 2012).

A love affair with art

Lucas’ passion for collecting art began when he was a college student, and he started buying original comic book artwork.

“Back when I was in college, I couldn’t afford real art, but I could afford comic art,” he said. “I’ve been collecting narrative art since then.”

Since his early days as a filmmaker, Lucas has always relied on visual artists to translate his ideas into reality. Back in the 1970s, when he began pitching his idea for a ‘modern space opera,’ studio executives struggled to understand his vision. Lucas hired illustrator Ralph McQuarrie to produce a series of concept artwork, which proved instrumental in getting Twentieth Century Fox to approve funding for the original Star Wars film.

This art belongs to everyone

“People can’t understand what I’m talking about because they’ve never seen it before,” said Lucas, speaking to the Wall Street Journal. “That’s why I had so many illustrators working for me. I relied on them to help people get the picture. 

“I’ve worked with hundreds of illustrators in my life. They’re all great, but they don’t get recognised.”

One of the key aims of the Lucas Museum of Narrative Art is to champion creators overlooked by the elite art world by affording illustration, comic book and populist art the same status as fine art. By focusing on the storytelling aspect of art, the museum bridges the gap between high art and popular art, with the hope that it will cater to a broader audience than elite institutions.

A long road

The idea for a museum celebrating narrative art began in the early 2010s, following George Lucas’ 2012 sale of Lucasfilm to Disney. Lucas turned his attention to the creation of a museum which would display his vast collection of art, with the aim of exploring how images shape culture and collective imagination.

“I have been [collecting art] for 50 years now, and it occurred to me, What am I going to do with it all?” he said. “I refuse to sell it.”

The museum – then called the Lucas Cultural Arts Museum – was initially planned for a site in San Francisco’s Presidio. Concept designs were created by the Urban Design Group, but the proposal was ultimately rejected by the Presidio Trust. After exploring a different site in San Francisco, Lucas and his wife turned their attention to Hobson’s home city of Chicago. A lakefront site was chosen and in 2014, Lucas hired architect Ma Yansong to design the museum, before deciding to pull out of Chicago in response to legal challenges by preservationist group Friends of the Park.

I’ve worked with hundreds of illustrators in my life. They’re all great, but they don’t get recognised

In 2017, the current site in Los Angeles’ Exposition Park was secured, and Ma Yansong designed the final version of the museum.

The architecture

A museum launched by the creator of Star Wars about the power of narrative art was never going to be housed in a boring, conventional building. The building itself needed to inspire curiosity and tell a story – that everyone is welcome and that important and interesting things are contained within its walls.

As Lucas said: “This art is important. Lets put it in an important building.”

Yansong’s building is a futuristic, spaceship-like structure, designed to look as though it is floating above the gardens and paths at its base. It is wrapped in a pale, matte, fibreglass-reinforced polymer (FRP) skin.

“I have been a fan of architect Ma Yansong from his earliest works. His designs never cease to amaze and inspire me,” said Lucas. “It’s why I was so excited to collaborate with him on the Lucas Museum of Narrative Art. I believe visitors will come not just for the collection, but also the building – it’s a work of art in and of itself.”

The former parking lots around the museum have been transformed by landscape architect Mia Lehrer and her team at Studio-MLA into a new green space featuring native and drought-tolerant plants, more than 200 new trees, paths, meadows and shaded areas for people to gather.

We’ve always said we’re holding society’s money, which we fully intend to give back. This is how we’re doing it

In 2010, George Lucas and Mellody Hobson signed the Giving Pledge – a promise by some of the world’s wealthiest people to give the majority of their wealth to charitable causes. The couple have pledged to use their money to improve education, with a focus on storytelling and the arts.

“We’ve always said we’re holding society’s money, which we fully intend to give back,” says Hobson. “This is how we’re doing it.”

George Lucas
George Lucas has been working on the creation of a museum since 2012 / courtesy of Skywalker Properties Ltd

I’ve worked with hundreds of illustrators in my life. They’re all great, but they don’t get recognised

Mellody Hobson
Mellody Hobson / Courtesy of Ariel Investments

We’ve always said we’re holding society’s money, which we fully intend to give back. This is how we’re doing it

Ma Yansong
Ma Yansong / MAD Architects
The Lucas Museum of Narrative Art

The architecture

Architect Ma Yansong, founder of MAD, conceived the museum as a sculptural, organic form shaped by light, clouds, and the surrounding tree canopy.

The building is the culmination of a 15-year collaboration between Ma and the museum’s founders, with Michael Siegel of Stantec as executive architect.

The lobby

“When you step into the building, you’re stepping into George Lucas’s brain,” said Mellody Hobson, co-founder of the museum.

Sunlight floods the museum’s lobby, where sweeping arches soar and glass elevators carry visitors to the upper-level galleries and the restaurant.

The galleries

The galleries, which span more than 100,000sq ft (9,300sq m), present works organised around enduring themes, from the everyday to the fantastical.

The library

The museum’s library is both a research centre and a quiet space for reflection. It supports scholars, students, and curious visitors eager to explore the breadth of narrative art.

Retail, dining, and theaters

The Lucas Museum has been designed as a place for visitors to spend an entire day and evening. In addition to the galleries and cinema theatres, it also features a café and a rooftop restaurant with views over LA. Retail spaces offer signature merchandise inspired by works in the museum. Throughout the building, flexible spaces support public programmes, learning opportunities, and community engagement.

Exposition Park

The museum is located within South Los Angeles’s Exposition Park, which dates to 1872, when the state of California set aside the land for agricultural fairs and exhibitions: a public gathering place devoted to education, industry, and exchange.

Over the next century and a half, it evolved into a civic and cultural hub and has served as a venue for two Olympic Games, in 1932 and 1984, and will do so again in 2028. Today, the 160-acre (65-hectare) park includes the Natural History Museum of Los Angeles County, the California African American Museum, the California Science Center, the LA Memorial Coliseum, BMO Stadium, and the Exposition Park Rose Garden. The University of Southern California (USC) is just across the street.

The Lucas Museum
The five storey, 300sq ft building is clad with white FRP panels / Courtesy of the Lucas Museum of Narrative Art
Entrance of the Lucas museum
The entrance lobby features sweeping arches and glass elevators / Courtesy of the Lucas Museum of Narrative Art
The Lucas Archives

The Lucas Museum is home to a comprehensive collection of props, artwork and artefacts from two of the most beloved movie franchises in history — Star Wars and Indiana Jones. The archives were first established in 1983 at Skywalker Ranch in Marin County, California, as production wrapped on Star Wars: Episode VI – Return of the Jedi.

In 2013, this collection was donated to become the foundation of the Lucas Museum of Narrative Art. Spanning more than four decades of filmmaking, the archives celebrate the creative vision of director and producer George Lucas, featuring materials from the first six Star Wars films, the first four Indiana Jones adventures, and other Lucasfilm productions, including Radioland Murders, Howard the Duck, Red Tails, and Willow. 

The Lucas Museum
© 2025 JAKS Productions. Photo courtesy of USC School of Cinematic Arts. Roberto Gomez
Artwork
The Lucas Archive is a massive collection of props, costumes, models, and production art, which forms the foundation of the Lucas Museum of Narrative Art / Courtesy of the Lucas Museum of Narrative Art
Artwork
Courtesy of the Lucas Museum of Narrative Art
Artwork
Courtesy of the Lucas Museum of Narrative Art
Artwork
Courtesy of the Lucas Museum of Narrative Art

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2026 issue 1
  • Editor's letter: Time to be bold
    This spring, the Eden Project turns 25. Its success shows the power of dreaming, and is a symbol of the ‘unquenchable optimism’ the world needs right now
  • AM People: Dr Frederic Bertley
    As the president of one of America’s top science centres wins a Thea Catalyst Award, he tells us why his mission is more urgent than ever
  • AM People: Vichayuth Meenaphant
    A radical zoo building planned for Poland’s Orientarium attraction will transform the way visitors interact with the animals, says its designer
  • AM People: Andy Jasper
    With construction starting on Eden Morecambe and celebrations underway in Cornwall, it’s an exciting time for the Eden Project
  • Theme parks: Guy Vassel
    As Parc Asterix embarks on its biggest ever development project and expands outside of France for the first time, its deputy director lets us in on the plans
  • Interview: Anna Warnecke
    Ahead of the opening of a major new time-travelling theme park in north east England, the CEO of Kynren shares the vision
  • Art museum: The art of stillness
    Thailand’s most anticipated art museum has been designed to foster slow, spiritual encounters with contemporary art
  • Museum: Story time
    More than a decade after filmmaker George Lucas pitched the idea of funding an art museum for the people, his $1bn institution is preparing to open in LA
  • Visitor attraction: In the spotlight
    Revered in South Africa, but branded a traitor in the UK, Victorian activist Emily Hobhouse is the subject of an award-winning Cornish museum. We speak to its founder
  • Immersive attractions: Nick Moran
    Wild West open world adventure Phantom Peak is embarking on a new era with a huge new venue and major expansion plans
  • Research: Common ground
    Visitors create their own experiences at dark tourism attractions - should operators focus less on design and more on supporting interaction?
Star Wars artwork
Props, artworks and artefacts from the Lucas Archives will be on show / Ralph McQuarrie Lucas Museum of Narrative Art, Los Angeles, © and ™ Lucasfilm Ltd. 2020 All Rights Reserved
Outside view of museum at night
The curved, futuristic-looking building has been designed by Ma Yansong / Courtesy of the Lucas Museum of Narrative Art
Artwork
Artworks will be grouped by themes including love, family, adventure and play / Courtesy of the Lucas Museum of Narrative Art
Artwork
/ © 2025 Banco de México Diego Rivera Frida Kahlo Museums Trust, Mexico, CDMX / Artists Rights Society (ARS), New York
Artwork
/ Courtesy of the Lucas Museum of Narrative Art
Artwork
/ Courtesy of the Lucas Museum of Narrative Art
The Lucas Museum at night
The Lucas Museum is surrounded by a series of new green spaces / Photography by Patrick Price
Outside the museum
Los Angeles’ 160-acre Exposition Park houses a number of major museums / Courtesy of the Lucas Museum of Narrative Art
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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