The RLX Satori
lounger can supplement treatments or work as a touchless option / PHOTO: GHARIEN
Spa operators are faced with numerous operational challenges, including the efficient utilisation of booking systems, staff and facilities to optimise profitability – particularly the optimal use space, both revenue and non-revenue-generating.
For a spa to achieve its potential as a tangible asset, operators know they have to be dynamic in their pricing, availability and service offering and although savvy managers will generally advise against discounting across the board – particularly in luxury markets where it can be seen to devalue a brand – yield management has proven to be a powerful revenue maximisation tool.
Opportunity for more profit “We believe spa and wellness operators need to be creative with revenue management and take a cue from how the airline and hotel industry manages unused inventory,” says Sammy Gharieni. “The products on offer are perishable and capacity is fixed, so using yield management tools brings into greater focus what can also be done with non-revenue-generating spaces in order to drive maximum profits.”
There are many options in the yield management toolbox: adding extras on top of existing treatments can increase profits and differentiate spa offerings, for example.
Gharieni’s Mind/Body Wellness Technologies have been designed to work both individually and as standalone treatments and also to be integrated into a spa’s treatment menu to create bespoke treatments and offer unique experiences.
Touchless drives ROI Gharieni’s RLX Satori Wellness Lounger provides clients with an effortless way to improve their mental and physical wellbeing while creating a deeply relaxing and enjoyable experience – without the need for a dedicated therapist.
As a standalone treatment, this creates an opportunity to make use of non-revenue-generating spaces, while cutting down on therapist time. It also provides an instant solution for staff shortages, while additional benefits include the delivery of consistent results and reduction in therapist fatigue.
Gharieni’s touchless technologies can also prevent lost revenue due to unexpected unavailability of staff.
“Touchless technologies can make a valuable contribution to yield management in many ways,” says Gharieni. “By adding value to spa protocols in treatment rooms which traditionally only generate revenue when a therapist is involved, or integrating them into non-revenue-generating spaces, turning them into sources of income.
“To date yield management in spas is not being used to its full potential” says Gharieni. “In order to maximise it, accurate assessments must be made of spa’s individual needs, as the pursuit and delivery of meaningful experiences should remain the main priority for any wellness space – one that combines innovative products and services to provide value and align with what’s important to guests.”
Spa People: Marc Cohen
Leading medical, research, science and educational activities are all part of the new medical director’s role at the Peninsula Hot Springs Group in Australia
Menu engineering: At your service
Get inspired by the latest wellness services including a high-tech diagnostic circuit at SHA and a Zita West fertility programme at Bürgenstock
Interview: Stephan Wagner
As Saudi Arabia taps into tourism, the man heading up wellness at Amaala talks to Spa Business about what the major development is looking to bring to a previously undiscovered part of the Kingdom
Interview: Aradhana Khowala
The chair of the advisory board of the Red Sea – a Saudi development the size of Belgium – shares her passion for regenerative tourism with Spa Business
Sponsored: RKF: Dressed to impress
Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023
Everyone’s talking about...: Cold water immersion
A new scientific paper warns of the significant risk of cold water therapies. Spa Business investigates how operators can protect those taking part in extreme bathing programmes
Event report: Healing summit
Self-help and self-love were the key messages from this wellness event in Portugal, says Spa Business’ Lisa Starr
Sponsored: Comfort Zone: Effective by nature
Comfort Zone has revealed three new
products, including a new neck and
décolleté fluid, leveraging the power of
botanical bioactive extracts
Interview: Alex & Sue Glasscock
Editor-at-large, Jane Kitchen is put through her paces at The Ranch's new outpost in Palazzo Fiuggi, Italy and catches up with the owners
Event Report: Global Wellness Summit
The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
Research: Wellness for all
A new study by the Global Wellness Institute provides a framework for businesses and governments to make healthy lifestyles accessible to all
Sponsored: TechnoAlpin Snowroom
The TechnoAlpin Snowroom made our Grand Aufguss Masters event extra special, says Robert Heinevetter
Finishing Touch: Cold call
Tumor suppression and boosting ‘good fat’ are two potential benefits of exposure to cool temperatures and swimming in icy waters, scientists reveal
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
The RLX Satori
lounger can supplement treatments or work as a touchless option / PHOTO: GHARIEN
Spa operators are faced with numerous operational challenges, including the efficient utilisation of booking systems, staff and facilities to optimise profitability – particularly the optimal use space, both revenue and non-revenue-generating.
For a spa to achieve its potential as a tangible asset, operators know they have to be dynamic in their pricing, availability and service offering and although savvy managers will generally advise against discounting across the board – particularly in luxury markets where it can be seen to devalue a brand – yield management has proven to be a powerful revenue maximisation tool.
Opportunity for more profit “We believe spa and wellness operators need to be creative with revenue management and take a cue from how the airline and hotel industry manages unused inventory,” says Sammy Gharieni. “The products on offer are perishable and capacity is fixed, so using yield management tools brings into greater focus what can also be done with non-revenue-generating spaces in order to drive maximum profits.”
There are many options in the yield management toolbox: adding extras on top of existing treatments can increase profits and differentiate spa offerings, for example.
Gharieni’s Mind/Body Wellness Technologies have been designed to work both individually and as standalone treatments and also to be integrated into a spa’s treatment menu to create bespoke treatments and offer unique experiences.
Touchless drives ROI Gharieni’s RLX Satori Wellness Lounger provides clients with an effortless way to improve their mental and physical wellbeing while creating a deeply relaxing and enjoyable experience – without the need for a dedicated therapist.
As a standalone treatment, this creates an opportunity to make use of non-revenue-generating spaces, while cutting down on therapist time. It also provides an instant solution for staff shortages, while additional benefits include the delivery of consistent results and reduction in therapist fatigue.
Gharieni’s touchless technologies can also prevent lost revenue due to unexpected unavailability of staff.
“Touchless technologies can make a valuable contribution to yield management in many ways,” says Gharieni. “By adding value to spa protocols in treatment rooms which traditionally only generate revenue when a therapist is involved, or integrating them into non-revenue-generating spaces, turning them into sources of income.
“To date yield management in spas is not being used to its full potential” says Gharieni. “In order to maximise it, accurate assessments must be made of spa’s individual needs, as the pursuit and delivery of meaningful experiences should remain the main priority for any wellness space – one that combines innovative products and services to provide value and align with what’s important to guests.”
Spa People: Marc Cohen
Leading medical, research, science and educational activities are all part of the new medical director’s role at the Peninsula Hot Springs Group in Australia
Menu engineering: At your service
Get inspired by the latest wellness services including a high-tech diagnostic circuit at SHA and a Zita West fertility programme at Bürgenstock
Interview: Stephan Wagner
As Saudi Arabia taps into tourism, the man heading up wellness at Amaala talks to Spa Business about what the major development is looking to bring to a previously undiscovered part of the Kingdom
Interview: Aradhana Khowala
The chair of the advisory board of the Red Sea – a Saudi development the size of Belgium – shares her passion for regenerative tourism with Spa Business
Sponsored: RKF: Dressed to impress
Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023
Everyone’s talking about...: Cold water immersion
A new scientific paper warns of the significant risk of cold water therapies. Spa Business investigates how operators can protect those taking part in extreme bathing programmes
Event report: Healing summit
Self-help and self-love were the key messages from this wellness event in Portugal, says Spa Business’ Lisa Starr
Sponsored: Comfort Zone: Effective by nature
Comfort Zone has revealed three new
products, including a new neck and
décolleté fluid, leveraging the power of
botanical bioactive extracts
Interview: Alex & Sue Glasscock
Editor-at-large, Jane Kitchen is put through her paces at The Ranch's new outpost in Palazzo Fiuggi, Italy and catches up with the owners
Event Report: Global Wellness Summit
The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
Research: Wellness for all
A new study by the Global Wellness Institute provides a framework for businesses and governments to make healthy lifestyles accessible to all
Sponsored: TechnoAlpin Snowroom
The TechnoAlpin Snowroom made our Grand Aufguss Masters event extra special, says Robert Heinevetter
Finishing Touch: Cold call
Tumor suppression and boosting ‘good fat’ are two potential benefits of exposure to cool temperatures and swimming in icy waters, scientists reveal
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
