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New opening
Banyan Tree AlUla

Banyan Tree enters Saudi Arabian market with tented desert wellbeing retreat


Banyan Tree has launched its first resort and spa in Saudi Arabia, ushering in the group’s debut in the Kingdom.

Banyan Tree AlUla is being operated by Accor on behalf of Banyan Tree, thanks to the two brands’ strategic long-term partnership agreement which was announced in 2016. The deal means Accor develops and manages Banyan Tree-branded hotels around the world.

Set against a striking desert backdrop and imposing rock formations, Banyan Tree AlUla has been developed in the Ashar Valley of the AlUla region – a historical crossroad of ancient civilisations and a popular resting place for travellers and traders since the 6th century BC.

The vision for the resort was inspired by the architecture of the Nabataeans – a nomadic tribe of Bedouins who occupied the area 2,000 years ago.

A subtle desert landscape
Banyan Tree AlUla’s 47 sand-coloured tents blend into the landscape, while a range of outdoor wellness experiences allow guests to connect with the natural surroundings.

Highlights include starlit open-air sound baths and a massage inside a hidden cave surrounded by precious minerals, incense and scented candles made with locally-grown ingredients.

Guests can also unwind in a rock pool with views of the valley on the horizon, while a signature Banyan Tree Spa offers traditional Asian healing therapies in one of five treatment spaces. Partners include Lemi, Talenti Spa and Pevonia.

A regular selection of yoga classes, retreats and workshops by world-renowned masters in their fields complete the offering.

Speaking to Spa Business, Banyan Tree revealed there are plans to expand the spa with thermal and wet facilities and a corresponding suite of rituals by Q4 of 2023.

More: www.banyantree.com/saudi-arabia/alula

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
The all-tented villa resort is being managed by Accor
The all-tented villa resort is being managed by Accor / photo: Banyan Tree AlUla
The three-bedroom pool villa
The three-bedroom pool villa / photo: Banyan Tree AlUla
The rock pool
The rock pool / photo: Banyan Tree AlUla
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
New opening
Banyan Tree AlUla

Banyan Tree enters Saudi Arabian market with tented desert wellbeing retreat


Banyan Tree has launched its first resort and spa in Saudi Arabia, ushering in the group’s debut in the Kingdom.

Banyan Tree AlUla is being operated by Accor on behalf of Banyan Tree, thanks to the two brands’ strategic long-term partnership agreement which was announced in 2016. The deal means Accor develops and manages Banyan Tree-branded hotels around the world.

Set against a striking desert backdrop and imposing rock formations, Banyan Tree AlUla has been developed in the Ashar Valley of the AlUla region – a historical crossroad of ancient civilisations and a popular resting place for travellers and traders since the 6th century BC.

The vision for the resort was inspired by the architecture of the Nabataeans – a nomadic tribe of Bedouins who occupied the area 2,000 years ago.

A subtle desert landscape
Banyan Tree AlUla’s 47 sand-coloured tents blend into the landscape, while a range of outdoor wellness experiences allow guests to connect with the natural surroundings.

Highlights include starlit open-air sound baths and a massage inside a hidden cave surrounded by precious minerals, incense and scented candles made with locally-grown ingredients.

Guests can also unwind in a rock pool with views of the valley on the horizon, while a signature Banyan Tree Spa offers traditional Asian healing therapies in one of five treatment spaces. Partners include Lemi, Talenti Spa and Pevonia.

A regular selection of yoga classes, retreats and workshops by world-renowned masters in their fields complete the offering.

Speaking to Spa Business, Banyan Tree revealed there are plans to expand the spa with thermal and wet facilities and a corresponding suite of rituals by Q4 of 2023.

More: www.banyantree.com/saudi-arabia/alula

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
The all-tented villa resort is being managed by Accor
The all-tented villa resort is being managed by Accor / photo: Banyan Tree AlUla
The three-bedroom pool villa
The three-bedroom pool villa / photo: Banyan Tree AlUla
The rock pool
The rock pool / photo: Banyan Tree AlUla
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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