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Everyone’s talking about...
Cold water immersion

A new scientific paper warns of the significant risk of cold water therapies. What does this mean for spa operators offering extreme bathing programmes?


The reported benefits of cold water immersion (CWI), championed by the likes of ‘ice man’ Wim Hof, and a growing hunger for all things health-focused are driving a demand for extreme wellness.

It’s believed CWI can do everything from boosting the immune system and metabolism to improving cardiovascular health and sleep. Most recently, research also suggests that it has the potential to suppress tumours and reduce body fat (see p130).

From Marc Cohen’s Extreme Wellness retreats in New Zealand to Schloss Elmau in Germany, operators are offering CWI programmes themselves or partnering with specialists to deliver them – whether they include jumping into freezing lakes or braving icy plunge pools.

Experts, however, are warning that CWI carries a great risk if not done responsibly. For warm-blooded mammals like humans, it can potentially lead to respiratory, cardiovascular and, possibly, peripheral neurovascular injury. ‘Cold shock’, the most dangerous response, is caused by a rapid fall in skin temperature and includes gasping, hyperventilation, release of stress hormones, hypertension and arrhythmias.

A scientific paper, published in the British Journal of Sports Medicine* in September, outlines how to mitigate risks associated with CWI. These include taking a medical assessment before entering cold water, nominating a safety observer and entering the water slowly and gradually.

Michael Tipton, a professor of sport science at the University of Portsmouth, UK, co-led the study. He says: “This is a challenge that should not be undertaken casually; CWI is a major cause of accidental death internationally, but it is possible to reduce the risks to an extent.”

He’s hopeful the paper will act as a safety guide. But what specific advice does he and other experts have for spa and wellness operators? And what precautions are they already taking?

* Source: Tipton M, Massey H, Mayhew A, et al. Cold water therapies: minimising risks. British Journal of Sports Medicine. September 2022
Mike Tipton
Professor of human and applied physiology, University of Portsmouth, UK
photo: Helen Yates

There are many anecdotal accounts of the physical and mental health benefits of cold water immersion (CWI) activities. In contrast, the scientific jury is still out with regard to the benefits and the underpinning mechanism; too few properly controlled studies have been completed and the findings are mixed.

One thing we are sure about is the potential risk associated with sudden immersion in cold water; in particular drowning and heart problems caused by the ‘cold shock’ response (CSR), evoked by rapid skin cooling on initial CWI. The uncontrollable breathing and sudden demand placed on the heart by the CSR account for about 60 per cent of the annual immersion deaths in the UK, so, it’s wise for spas to take some precautions before guests embark on CWI programmes.

They need to ensure participants have a medical check-up from their doctor to ensure they’re fit and healthy enough to expose themselves to the significant stress of CWI. Doctors should check if they have any relevant cardio-respiratory, peripheral vascular, neural or immune disorders that will be negatively affected by CWI, or are on any medications such as pro-arrhythmic drugs such as antihistamines that could increase the likelihood of a problem occurring.

If given the all-clear, people should only undertake CWI in safe places when supervised by a group with experience. It’s important they enter the water slowly, stay in their depth, only stay in for a few minutes (don’t just rely on how they feel). They should also avoid face immersion with breath holding.

In open water, swim parallel to the shore, wear luminous clothing and use a swim float and wetsuit if needed – and rewarm before driving. These precautions should help minimise the risks and maximise any benefit of CWI.

People should only undertake CWI in safe places when supervised by a group with experience
Stephanie Lehnort
Co-director, Carlton Hotel St Moritz, Switzerland
photo: Carlton Hotel St Moritz

Ice bathing takes place in St Moritz lake directly in front of our property and is part of our signature Moving Mountains programme designed to restore vitality, reconnect with nature and celebrate joy.

We were one of the first hotels to offer ice bathing in St Moritz last winter and word spread very quickly in the village and among guests from other hotels, so we offered it a lot. The hour-long programme is free to hotel guests if it’s included in their stay or costs CHF150 (US$151, €155, £134) externally.

Moving Mountains is offered across the Tschuggen Collection’s four properties in Switzerland, but ours is the only one to offer CWI. We attended a special Wim Hof Method course for execution and guidance and take many precautions to avoid risks such as hypothermia and cold shock.

When registering, participants are asked about health problems – CWI isn’t suitable for people with cardiovascular disease and non-swimmers and should be avoided by people who have a cold or a weakened immune system – and fill out a waiver. We make sure they know what to expect and advise them to practise with alternating showers beforehand.

Our custom-made pool is cut into the ice so participants can easily get in and out of the water and descend into the deepest part at their own pace. Breathing meditation is performed five minutes before entering the ice hole and guests can take one or more dips.

All of this is overseen by a trained member of staff, such as myself or our fitness instructor and at least two accompanying people from the spa team. While one of them is leading the programme, the others are supervising those in and outside of the water – offering towels, blankets, hot tea, muesli bars, bananas, warm shoes, gloves and hats. A vehicle is available for the return transport.

We were one of the first hotels to offer ice bathing in St Moritz last winter
Leo Pelagotti
Founder, Inspire Potential

Since the pandemic, my retreats and workshops, based on breathing techniques and CWI, have gained attention across Europe. Over the last seven years, I’ve guided about 7,000 people who are looking to improve immunity, stress management and learn to deal with the cold.

Personally, I do it to test my willpower, for mental focus, to strengthen my immune system and to give me an energy boost.

My courses take place mainly in nature (lakes, rivers, sea, waterfalls) in Italy and France, but sometimes in big cities (Milan, Florence and Paris) where I partner with hotels and spas with cold plunge pools, showers and warmer whirlpools and saunas.

The main risk comes from over-doing CWI when starting and not having proper knowledge about the timings – one minute in the water may be enough initially and building slowly up to staying in for two to three minutes for maximum benefit and safety.

It’s especially risky for people with cardiac conditions or pregnant women and if not done properly, hypothermia and frostbite are also a concern.

Until people know what they’re doing, it’s best to be guided by professionals who have learned by mistakes and through years of practice. I’m a yoga teacher, Animal Flow coach, Oxygen Advantage master instructor and also a Wim Hof Method instructor.

I’ve developed my own cold water programmes based on the Wim Hof Method as it places importance on safety, the theory and science of cold water exposure and human physiology.

The Wim Hof Method has a three-step protocol which involves learning how to do cold showers, ice baths and any other kind of CWI. The steps include preparation and concentration; relaxing once in the water; and then gaining back core body temperature once out. The participants on my course learn how to do this and then reproduce it correctly.

I’ve also developed specific movements and breathing exercises for warming up and avoiding extra cooling down when in the cold.

It’s especially risky for people with cardiac conditions or pregnant women. Hypothermia and frostbite are also a concern
Pelagotti runs cold therapy programmes in Italy and France / photos: Inspire Potential
Hayley Dorian
Cold water therapy specialist; founder, XHayle

Safety is paramount when dealing with cold water exposure and was my top priority when I developed a series of workshops for Serenity Spa at Seaham Hall in the UK.

Risk mitigation starts pre-arrival with thorough checks and detailed preparation guidelines.

The 6.5-hour programme, which costs £155 (US$173, €178), focuses on the importance of breathwork and the power of the mind, as well as CWI. We look at the science behind them and practice specific techniques – such as exhaling for longer and how to reduce the perception of pain – that will help keep the mind and body relaxed when going into the cold, enabling participants to overcome the natural fight or flight response.

It’s important to enter the water slowly and to build up exposure time gradually. Participants are invited to stay in for up to two minutes, though this is completely optional.

Although the spa offers a comforting environment, some participants can take a little longer to warm up afterwards and there’s risk of an ‘after drop’ which can cause the body to shiver and feel cold to the core. This is prevented by sticking to the recommended exposure times and by warming the body up using slow, gentle movements in a way which generates heat from the thigh muscles. CV exercise which puts a strain on the heart is avoided.

As a cold water exposure coach, I carefully observe the participants and look for any signs of panic or adverse reactions. I hold an up-to-date first aid certificate and continually keep my knowledge current with the latest science relating to CWI.

If CWI is done under proper instruction, health risks can be minimised. For the majority, this type of workshop is a fantastic way to improve mental and physical health and leave feeling empowered, happy and fulfilled.

For the majority, it’s a fantastic way to improve mental and physical health
photo: Dan Prince
Dorian heads up the Wild Sea Women community and takes cold dips weekly / photo: Dan Prince

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
Everyone’s talking about...
Cold water immersion

A new scientific paper warns of the significant risk of cold water therapies. What does this mean for spa operators offering extreme bathing programmes?


The reported benefits of cold water immersion (CWI), championed by the likes of ‘ice man’ Wim Hof, and a growing hunger for all things health-focused are driving a demand for extreme wellness.

It’s believed CWI can do everything from boosting the immune system and metabolism to improving cardiovascular health and sleep. Most recently, research also suggests that it has the potential to suppress tumours and reduce body fat (see p130).

From Marc Cohen’s Extreme Wellness retreats in New Zealand to Schloss Elmau in Germany, operators are offering CWI programmes themselves or partnering with specialists to deliver them – whether they include jumping into freezing lakes or braving icy plunge pools.

Experts, however, are warning that CWI carries a great risk if not done responsibly. For warm-blooded mammals like humans, it can potentially lead to respiratory, cardiovascular and, possibly, peripheral neurovascular injury. ‘Cold shock’, the most dangerous response, is caused by a rapid fall in skin temperature and includes gasping, hyperventilation, release of stress hormones, hypertension and arrhythmias.

A scientific paper, published in the British Journal of Sports Medicine* in September, outlines how to mitigate risks associated with CWI. These include taking a medical assessment before entering cold water, nominating a safety observer and entering the water slowly and gradually.

Michael Tipton, a professor of sport science at the University of Portsmouth, UK, co-led the study. He says: “This is a challenge that should not be undertaken casually; CWI is a major cause of accidental death internationally, but it is possible to reduce the risks to an extent.”

He’s hopeful the paper will act as a safety guide. But what specific advice does he and other experts have for spa and wellness operators? And what precautions are they already taking?

* Source: Tipton M, Massey H, Mayhew A, et al. Cold water therapies: minimising risks. British Journal of Sports Medicine. September 2022
Mike Tipton
Professor of human and applied physiology, University of Portsmouth, UK
photo: Helen Yates

There are many anecdotal accounts of the physical and mental health benefits of cold water immersion (CWI) activities. In contrast, the scientific jury is still out with regard to the benefits and the underpinning mechanism; too few properly controlled studies have been completed and the findings are mixed.

One thing we are sure about is the potential risk associated with sudden immersion in cold water; in particular drowning and heart problems caused by the ‘cold shock’ response (CSR), evoked by rapid skin cooling on initial CWI. The uncontrollable breathing and sudden demand placed on the heart by the CSR account for about 60 per cent of the annual immersion deaths in the UK, so, it’s wise for spas to take some precautions before guests embark on CWI programmes.

They need to ensure participants have a medical check-up from their doctor to ensure they’re fit and healthy enough to expose themselves to the significant stress of CWI. Doctors should check if they have any relevant cardio-respiratory, peripheral vascular, neural or immune disorders that will be negatively affected by CWI, or are on any medications such as pro-arrhythmic drugs such as antihistamines that could increase the likelihood of a problem occurring.

If given the all-clear, people should only undertake CWI in safe places when supervised by a group with experience. It’s important they enter the water slowly, stay in their depth, only stay in for a few minutes (don’t just rely on how they feel). They should also avoid face immersion with breath holding.

In open water, swim parallel to the shore, wear luminous clothing and use a swim float and wetsuit if needed – and rewarm before driving. These precautions should help minimise the risks and maximise any benefit of CWI.

People should only undertake CWI in safe places when supervised by a group with experience
Stephanie Lehnort
Co-director, Carlton Hotel St Moritz, Switzerland
photo: Carlton Hotel St Moritz

Ice bathing takes place in St Moritz lake directly in front of our property and is part of our signature Moving Mountains programme designed to restore vitality, reconnect with nature and celebrate joy.

We were one of the first hotels to offer ice bathing in St Moritz last winter and word spread very quickly in the village and among guests from other hotels, so we offered it a lot. The hour-long programme is free to hotel guests if it’s included in their stay or costs CHF150 (US$151, €155, £134) externally.

Moving Mountains is offered across the Tschuggen Collection’s four properties in Switzerland, but ours is the only one to offer CWI. We attended a special Wim Hof Method course for execution and guidance and take many precautions to avoid risks such as hypothermia and cold shock.

When registering, participants are asked about health problems – CWI isn’t suitable for people with cardiovascular disease and non-swimmers and should be avoided by people who have a cold or a weakened immune system – and fill out a waiver. We make sure they know what to expect and advise them to practise with alternating showers beforehand.

Our custom-made pool is cut into the ice so participants can easily get in and out of the water and descend into the deepest part at their own pace. Breathing meditation is performed five minutes before entering the ice hole and guests can take one or more dips.

All of this is overseen by a trained member of staff, such as myself or our fitness instructor and at least two accompanying people from the spa team. While one of them is leading the programme, the others are supervising those in and outside of the water – offering towels, blankets, hot tea, muesli bars, bananas, warm shoes, gloves and hats. A vehicle is available for the return transport.

We were one of the first hotels to offer ice bathing in St Moritz last winter
Leo Pelagotti
Founder, Inspire Potential

Since the pandemic, my retreats and workshops, based on breathing techniques and CWI, have gained attention across Europe. Over the last seven years, I’ve guided about 7,000 people who are looking to improve immunity, stress management and learn to deal with the cold.

Personally, I do it to test my willpower, for mental focus, to strengthen my immune system and to give me an energy boost.

My courses take place mainly in nature (lakes, rivers, sea, waterfalls) in Italy and France, but sometimes in big cities (Milan, Florence and Paris) where I partner with hotels and spas with cold plunge pools, showers and warmer whirlpools and saunas.

The main risk comes from over-doing CWI when starting and not having proper knowledge about the timings – one minute in the water may be enough initially and building slowly up to staying in for two to three minutes for maximum benefit and safety.

It’s especially risky for people with cardiac conditions or pregnant women and if not done properly, hypothermia and frostbite are also a concern.

Until people know what they’re doing, it’s best to be guided by professionals who have learned by mistakes and through years of practice. I’m a yoga teacher, Animal Flow coach, Oxygen Advantage master instructor and also a Wim Hof Method instructor.

I’ve developed my own cold water programmes based on the Wim Hof Method as it places importance on safety, the theory and science of cold water exposure and human physiology.

The Wim Hof Method has a three-step protocol which involves learning how to do cold showers, ice baths and any other kind of CWI. The steps include preparation and concentration; relaxing once in the water; and then gaining back core body temperature once out. The participants on my course learn how to do this and then reproduce it correctly.

I’ve also developed specific movements and breathing exercises for warming up and avoiding extra cooling down when in the cold.

It’s especially risky for people with cardiac conditions or pregnant women. Hypothermia and frostbite are also a concern
Pelagotti runs cold therapy programmes in Italy and France / photos: Inspire Potential
Hayley Dorian
Cold water therapy specialist; founder, XHayle

Safety is paramount when dealing with cold water exposure and was my top priority when I developed a series of workshops for Serenity Spa at Seaham Hall in the UK.

Risk mitigation starts pre-arrival with thorough checks and detailed preparation guidelines.

The 6.5-hour programme, which costs £155 (US$173, €178), focuses on the importance of breathwork and the power of the mind, as well as CWI. We look at the science behind them and practice specific techniques – such as exhaling for longer and how to reduce the perception of pain – that will help keep the mind and body relaxed when going into the cold, enabling participants to overcome the natural fight or flight response.

It’s important to enter the water slowly and to build up exposure time gradually. Participants are invited to stay in for up to two minutes, though this is completely optional.

Although the spa offers a comforting environment, some participants can take a little longer to warm up afterwards and there’s risk of an ‘after drop’ which can cause the body to shiver and feel cold to the core. This is prevented by sticking to the recommended exposure times and by warming the body up using slow, gentle movements in a way which generates heat from the thigh muscles. CV exercise which puts a strain on the heart is avoided.

As a cold water exposure coach, I carefully observe the participants and look for any signs of panic or adverse reactions. I hold an up-to-date first aid certificate and continually keep my knowledge current with the latest science relating to CWI.

If CWI is done under proper instruction, health risks can be minimised. For the majority, this type of workshop is a fantastic way to improve mental and physical health and leave feeling empowered, happy and fulfilled.

For the majority, it’s a fantastic way to improve mental and physical health
photo: Dan Prince
Dorian heads up the Wild Sea Women community and takes cold dips weekly / photo: Dan Prince

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
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+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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