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People people
Bill Bensley

Founder Bensley


For his latest grandiose Southeast Asian spa project, designer Bill Bensley has taken his inspiration from an unlikely combination of themes: the work of pioneering French naturalist Jean-Baptiste Lamarck, the importance of higher education, Lewis Carroll's novel Alice in Wonderland – and mushrooms.

Bensley’s typically whimsical design touches feature throughout the JW Marriott Phu Quoc Emerald Bay resort in the south of Vietnam – a project the designer describes as “perhaps my best.”

The luxury 243-bedroom property is built within the buildings of the 19th century Lamarck University, whose eponymous founder built it to promote study of the natural world. The design concept focuses on the process of learning and discovery and the influence of Lamarck – who laid the groundwork for Darwin’s theory of evolution. Hand-painted walls depict flora and fauna, sculptures of animals are present on the buildings, and objects preserved from the university can be seen throughout the hotel.

A key component of the resort is the Spa Chanterelle, which features six couple’s treatment rooms, a body treatment suite, a hair salon and steam and sauna rooms.

The design is inspired by mushrooms – which Vietnam’s French colonists long believed to have therapeutic properties, and which residents of Phu Quoc traditionally foraged for in the surrounding jungle.

Mushroom shapes are found in the furnishings and hand-drawn artwork on the walls, and biological illustrations adorn the interior ceilings, adding a surreal quality to the space. Bensley himself has collected some 20 samples of dried foraged mushrooms, which are on display at the entry to the spa, in a turn-of-the-century French glass and brass shop cabinet.

References from Alice in Wonderland – in which mushrooms play a key role – also feature heavily; the book was also published the same year – 1865 – as Lamarck University was inaugurated. In one corridor, asymmetric arches curve at mirroring angles to create a layering effect, echoing Alice falling down the rabbit hole at the start of the book.

“Mushrooms provide a historically correct fantasy element that seemed to be a perfect match for this spa on Rue de Lamarck,” Bensley explains. “To coax guests outside of the comfort of our rooms, the spa has to be even more enchanting. Creating layers and layers of stories that our guests can live seems to be a clear way forward.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 2
The Spa Chanterelle is inspired by mushrooms
The Spa Chanterelle is inspired by mushrooms
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
People people
Bill Bensley

Founder Bensley


For his latest grandiose Southeast Asian spa project, designer Bill Bensley has taken his inspiration from an unlikely combination of themes: the work of pioneering French naturalist Jean-Baptiste Lamarck, the importance of higher education, Lewis Carroll's novel Alice in Wonderland – and mushrooms.

Bensley’s typically whimsical design touches feature throughout the JW Marriott Phu Quoc Emerald Bay resort in the south of Vietnam – a project the designer describes as “perhaps my best.”

The luxury 243-bedroom property is built within the buildings of the 19th century Lamarck University, whose eponymous founder built it to promote study of the natural world. The design concept focuses on the process of learning and discovery and the influence of Lamarck – who laid the groundwork for Darwin’s theory of evolution. Hand-painted walls depict flora and fauna, sculptures of animals are present on the buildings, and objects preserved from the university can be seen throughout the hotel.

A key component of the resort is the Spa Chanterelle, which features six couple’s treatment rooms, a body treatment suite, a hair salon and steam and sauna rooms.

The design is inspired by mushrooms – which Vietnam’s French colonists long believed to have therapeutic properties, and which residents of Phu Quoc traditionally foraged for in the surrounding jungle.

Mushroom shapes are found in the furnishings and hand-drawn artwork on the walls, and biological illustrations adorn the interior ceilings, adding a surreal quality to the space. Bensley himself has collected some 20 samples of dried foraged mushrooms, which are on display at the entry to the spa, in a turn-of-the-century French glass and brass shop cabinet.

References from Alice in Wonderland – in which mushrooms play a key role – also feature heavily; the book was also published the same year – 1865 – as Lamarck University was inaugurated. In one corridor, asymmetric arches curve at mirroring angles to create a layering effect, echoing Alice falling down the rabbit hole at the start of the book.

“Mushrooms provide a historically correct fantasy element that seemed to be a perfect match for this spa on Rue de Lamarck,” Bensley explains. “To coax guests outside of the comfort of our rooms, the spa has to be even more enchanting. Creating layers and layers of stories that our guests can live seems to be a clear way forward.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 2
The Spa Chanterelle is inspired by mushrooms
The Spa Chanterelle is inspired by mushrooms
LATEST NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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