Spas that offer medical testing services to guests are at the top of their game, but there are many reasons people come to get tested and then for follow-up treatment at a spa – and some of them may not be quite as obvious as we imagine
By Liz Terry | Published in Spa Business 2017 issue 2
Some have health checks done in spas to keep ownership of results / shutterstock/Alexander Raths
To test, or not to test? That is the question. As more spas begin to tackle the opportunities presented by the move to wellness and wellbeing, one of the main decisions to be made is whether to offer medical testing.
In this issue, we examine the pros and cons of offering testing services in our Ask an Expert feature on page 52.
Test results – in the right hands – enable the prescription of more effective, customised treatments, superior outcomes for the guest and increased revenue for the spa.
However, there are pitfalls when it comes to offering medical testing and the process is not without risk for both operator and guest, especially if the spa doesn’t have full-time medical staff on-site, so the balance must be weighed.
Spas that introduce testing will find an uptake from guests who want to enhance their visit and leave in better shape, but there’s a bigger picture when it comes to motivation. Why do some choose to have tests done in a spa rather than in a medical facility? My strong inkling is that the decision may be related to insurance premiums.
Get tests done within the mainstream medical universe and your results will be kept on your medical records and, as a result, will be accessible by health insurers.
However, have your medical testing done in a private spa and the results are kept off the grid, meaning any adverse findings will not impact your ability to buy health or life insurances, or the premiums you pay for it.
In my stays at spas that offer medical testing, I’ve been intrigued to find large numbers of wealthy people who visit regularly for health tests. While the insurance aspect of the transaction is never articulated, it doesn’t take a genius to figure out that’s one of the reasons this is happening.
So if your clientele extends to the wealthy, and you’re not yet offering testing, you may find there’s an appetite for these services, should you decide to introduce them.
Of course not everyone’s hiding their test results from the insurers; many guests rely on their spa break to give them a life-saving reboot. Testing can be a vital part of the process, because it leads to accurate treatment which gets results more quickly, enabling them to optimise their visit.
Whatever the motivation, if customers need it and you’re able to provide it, then testing can add a valuable and valued service which will elevate your business to another level, enabling you to offer a more rounded wellness service.
Liz Terry, editorial director @elizterry
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 2
Wellness communities: Europe
Part 2 of our series explores some of
the most exciting European wellness
communities in development
Promotional feature: Babor
CEO Michael Schummert explains how the
company’s expertise in results-driven treatments makes its precision
‘Made in Germany’ products more relevant than ever before
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Spas that offer medical testing services to guests are at the top of their game, but there are many reasons people come to get tested and then for follow-up treatment at a spa – and some of them may not be quite as obvious as we imagine
By Liz Terry | Published in Spa Business 2017 issue 2
Some have health checks done in spas to keep ownership of results / shutterstock/Alexander Raths
To test, or not to test? That is the question. As more spas begin to tackle the opportunities presented by the move to wellness and wellbeing, one of the main decisions to be made is whether to offer medical testing.
In this issue, we examine the pros and cons of offering testing services in our Ask an Expert feature on page 52.
Test results – in the right hands – enable the prescription of more effective, customised treatments, superior outcomes for the guest and increased revenue for the spa.
However, there are pitfalls when it comes to offering medical testing and the process is not without risk for both operator and guest, especially if the spa doesn’t have full-time medical staff on-site, so the balance must be weighed.
Spas that introduce testing will find an uptake from guests who want to enhance their visit and leave in better shape, but there’s a bigger picture when it comes to motivation. Why do some choose to have tests done in a spa rather than in a medical facility? My strong inkling is that the decision may be related to insurance premiums.
Get tests done within the mainstream medical universe and your results will be kept on your medical records and, as a result, will be accessible by health insurers.
However, have your medical testing done in a private spa and the results are kept off the grid, meaning any adverse findings will not impact your ability to buy health or life insurances, or the premiums you pay for it.
In my stays at spas that offer medical testing, I’ve been intrigued to find large numbers of wealthy people who visit regularly for health tests. While the insurance aspect of the transaction is never articulated, it doesn’t take a genius to figure out that’s one of the reasons this is happening.
So if your clientele extends to the wealthy, and you’re not yet offering testing, you may find there’s an appetite for these services, should you decide to introduce them.
Of course not everyone’s hiding their test results from the insurers; many guests rely on their spa break to give them a life-saving reboot. Testing can be a vital part of the process, because it leads to accurate treatment which gets results more quickly, enabling them to optimise their visit.
Whatever the motivation, if customers need it and you’re able to provide it, then testing can add a valuable and valued service which will elevate your business to another level, enabling you to offer a more rounded wellness service.
Liz Terry, editorial director @elizterry
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 2
Wellness communities: Europe
Part 2 of our series explores some of
the most exciting European wellness
communities in development
Promotional feature: Babor
CEO Michael Schummert explains how the
company’s expertise in results-driven treatments makes its precision
‘Made in Germany’ products more relevant than ever before
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
