The building is shaped like a strand of DNA / photo: SHA Mexico
SHA Wellness Clinic has opened its first international outpost in Mexico following 15 years of establishing its cutting-edge preventative facility in Alicante, Spain.
The brand, known for its holistic approach that blends anti-ageing and genetic medicine with natural therapies and macrobiotics, says the launch is part of a worldwide rollout plan driven by increasing consumer demands for health and wellbeing pursuits.
“We feel we’ve reached our maximum potential at SHA Spain, so we’re making our offer more accessible to a global market,” SHA vice president Alejandro Bataller told Spa Business in an exclusive interview (see www.spabusiness.com/alejandrobataller).
Genome inspired design SHA Mexico is located in Riviera Maya in the eastern portion of the Yucatán Peninsula. The shape of the striking building, comprising 35 residences and 100 oceanfront rooms, has been inspired by the human genome.
Designed by Mexican architectural firm, Sordo Madaleno, with interiors by Alejandro Escudero, the property blends the indoors with the outdoors with an organic, sustainable and contemporary feel.
Wellness dominates As in Spain, wellness facilities are the core focus. SHA Mexico boasts 100 treatment rooms ranging from medical consultation areas, a spa, a hydrotherapy circuit, mind and body rooms, a fitness studio and yoga and meditation sanctuaries.
Guests can choose from four health programmes – Rebalance & Reenergize, Detox & Optimal Weight, Well-Ageing & Prevention and Leader’s Performance – ranging from four to 21 days.
Each will be curated to meet people’s needs across nine disciplines including advanced preventative diagnostics, holistic medicine, preventative and well-ageing, cognitive performance and nutrition.
Physical performance, fitness and healthy living are other features and they’ll be delivered in a high-tech Athletics Club with expansive facilities.
Bataller says releasing the vision in Mexico marks a new chapter in integrative health and wellbeing: “Our commitment to transformative health experiences and unparalleled hospitality is now extended to the heart of Mexico, inviting individuals to embark on a journey of self-discovery and optimal health.
“This is not just an inauguration; it’s a celebration of a harmonious blend of nature, science and luxury, creating a sanctuary where balance is not just achieved but embraced.”
Rollout ambitions In his interview with Spa Business, Bataller revealed that the overall aim is to have SHA Wellness Clinics on all continents in the next 10 years. And construction is already well underway for SHA Emirates, a further property due to open in Abu Dhabi in 2026 (see www.spabusiness.com/shaemirates).
Both new sites are part of AB Wellness, one of three divisions that fall under the brand’s holding group AB Living – a global development firm founded in 2022.
The two other divisions are AB Properties, focused on residential real estate and AB Hospitality, which aims to develop hotel projects with leading global brands.
Most recently, AB Hospitality has partnered with Marriott with the intent of opening four all-inclusive properties in and around Costa Mujeres – where SHA Mexico is located. The portfolio includes a St Regis, Luxury Collection, JW Marriott and W hotel, which will all be managed by Marriott and up and running by 2026.
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The building is shaped like a strand of DNA / photo: SHA Mexico
SHA Wellness Clinic has opened its first international outpost in Mexico following 15 years of establishing its cutting-edge preventative facility in Alicante, Spain.
The brand, known for its holistic approach that blends anti-ageing and genetic medicine with natural therapies and macrobiotics, says the launch is part of a worldwide rollout plan driven by increasing consumer demands for health and wellbeing pursuits.
“We feel we’ve reached our maximum potential at SHA Spain, so we’re making our offer more accessible to a global market,” SHA vice president Alejandro Bataller told Spa Business in an exclusive interview (see www.spabusiness.com/alejandrobataller).
Genome inspired design SHA Mexico is located in Riviera Maya in the eastern portion of the Yucatán Peninsula. The shape of the striking building, comprising 35 residences and 100 oceanfront rooms, has been inspired by the human genome.
Designed by Mexican architectural firm, Sordo Madaleno, with interiors by Alejandro Escudero, the property blends the indoors with the outdoors with an organic, sustainable and contemporary feel.
Wellness dominates As in Spain, wellness facilities are the core focus. SHA Mexico boasts 100 treatment rooms ranging from medical consultation areas, a spa, a hydrotherapy circuit, mind and body rooms, a fitness studio and yoga and meditation sanctuaries.
Guests can choose from four health programmes – Rebalance & Reenergize, Detox & Optimal Weight, Well-Ageing & Prevention and Leader’s Performance – ranging from four to 21 days.
Each will be curated to meet people’s needs across nine disciplines including advanced preventative diagnostics, holistic medicine, preventative and well-ageing, cognitive performance and nutrition.
Physical performance, fitness and healthy living are other features and they’ll be delivered in a high-tech Athletics Club with expansive facilities.
Bataller says releasing the vision in Mexico marks a new chapter in integrative health and wellbeing: “Our commitment to transformative health experiences and unparalleled hospitality is now extended to the heart of Mexico, inviting individuals to embark on a journey of self-discovery and optimal health.
“This is not just an inauguration; it’s a celebration of a harmonious blend of nature, science and luxury, creating a sanctuary where balance is not just achieved but embraced.”
Rollout ambitions In his interview with Spa Business, Bataller revealed that the overall aim is to have SHA Wellness Clinics on all continents in the next 10 years. And construction is already well underway for SHA Emirates, a further property due to open in Abu Dhabi in 2026 (see www.spabusiness.com/shaemirates).
Both new sites are part of AB Wellness, one of three divisions that fall under the brand’s holding group AB Living – a global development firm founded in 2022.
The two other divisions are AB Properties, focused on residential real estate and AB Hospitality, which aims to develop hotel projects with leading global brands.
Most recently, AB Hospitality has partnered with Marriott with the intent of opening four all-inclusive properties in and around Costa Mujeres – where SHA Mexico is located. The portfolio includes a St Regis, Luxury Collection, JW Marriott and W hotel, which will all be managed by Marriott and up and running by 2026.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 2
Editor's letter: Cool customers
Spas must adapt to unlock new avenues for growth while mitigating the impact of climate change, says Katie Barnes
Top Team: Therme Group
With its focus on affordable wellness, Therme Group is expanding its social spa concept globally. Jane Kitchen speaks to the people behind the brand
Interview: Susie Ellis
The chair of the Global Wellness Summit has been fundamental in defining the industry and continues to drive it forward
Sponsored: Comfort Zone: Powered by nature
B Corp-certified skincare company Comfort Zone has added a new body lotion to its Hydramemory range, which is inspired by the water-retaining powers of desert plants
Interview: Roger Tempest
The owner of Broughton Sanctuary in the UK is transforming the 900-year-old estate into a retreat-based business
Sponsored: Lemi: touched by tech
Italian spa equipment supplier, Lemi, is embracing the trend towards tech-driven wellness treatments, while also driving sustainable industry practices
First person: The real deal?
What’s the value of an authentic treatment? Andrew and Karin Gibson take to the hammams of Istanbul to find out
Wellness: Full recovery
SIRO is staking a claim to be the world’s first fitness and recovery hotel brand and is planning 100 properties. Lisa Starr visits the first site in Dubai
Sponsored: Gharieni: Defining the well universe
The launch of Gharieni’s new touchless technology brand
Metawell is perfectly aligned with the future direction of spa
and wellness, says the company’s CEO, Sammy Gharieni
Software: Member benefits
Up to a third of spa-goers now have a spa membership. What support can software systems offer?
Sponsored: Myrtha: Herbal Sauna
Pools and wellness facilities expert, Myrtha’s new Herbal Sauna, brings an innovative and therapeutic experience to the spa, says Stefano Cattaneo
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
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