The RLX Satori
lounger can supplement treatments or work as a touchless option / PHOTO: GHARIEN
Spa operators are faced with numerous operational challenges, including the efficient utilisation of booking systems, staff and facilities to optimise profitability – particularly the optimal use space, both revenue and non-revenue-generating.
For a spa to achieve its potential as a tangible asset, operators know they have to be dynamic in their pricing, availability and service offering and although savvy managers will generally advise against discounting across the board – particularly in luxury markets where it can be seen to devalue a brand – yield management has proven to be a powerful revenue maximisation tool.
Opportunity for more profit “We believe spa and wellness operators need to be creative with revenue management and take a cue from how the airline and hotel industry manages unused inventory,” says Sammy Gharieni. “The products on offer are perishable and capacity is fixed, so using yield management tools brings into greater focus what can also be done with non-revenue-generating spaces in order to drive maximum profits.”
There are many options in the yield management toolbox: adding extras on top of existing treatments can increase profits and differentiate spa offerings, for example.
Gharieni’s Mind/Body Wellness Technologies have been designed to work both individually and as standalone treatments and also to be integrated into a spa’s treatment menu to create bespoke treatments and offer unique experiences.
Touchless drives ROI Gharieni’s RLX Satori Wellness Lounger provides clients with an effortless way to improve their mental and physical wellbeing while creating a deeply relaxing and enjoyable experience – without the need for a dedicated therapist.
As a standalone treatment, this creates an opportunity to make use of non-revenue-generating spaces, while cutting down on therapist time. It also provides an instant solution for staff shortages, while additional benefits include the delivery of consistent results and reduction in therapist fatigue.
Gharieni’s touchless technologies can also prevent lost revenue due to unexpected unavailability of staff.
“Touchless technologies can make a valuable contribution to yield management in many ways,” says Gharieni. “By adding value to spa protocols in treatment rooms which traditionally only generate revenue when a therapist is involved, or integrating them into non-revenue-generating spaces, turning them into sources of income.
“To date yield management in spas is not being used to its full potential” says Gharieni. “In order to maximise it, accurate assessments must be made of spa’s individual needs, as the pursuit and delivery of meaningful experiences should remain the main priority for any wellness space – one that combines innovative products and services to provide value and align with what’s important to guests.”
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The RLX Satori
lounger can supplement treatments or work as a touchless option / PHOTO: GHARIEN
Spa operators are faced with numerous operational challenges, including the efficient utilisation of booking systems, staff and facilities to optimise profitability – particularly the optimal use space, both revenue and non-revenue-generating.
For a spa to achieve its potential as a tangible asset, operators know they have to be dynamic in their pricing, availability and service offering and although savvy managers will generally advise against discounting across the board – particularly in luxury markets where it can be seen to devalue a brand – yield management has proven to be a powerful revenue maximisation tool.
Opportunity for more profit “We believe spa and wellness operators need to be creative with revenue management and take a cue from how the airline and hotel industry manages unused inventory,” says Sammy Gharieni. “The products on offer are perishable and capacity is fixed, so using yield management tools brings into greater focus what can also be done with non-revenue-generating spaces in order to drive maximum profits.”
There are many options in the yield management toolbox: adding extras on top of existing treatments can increase profits and differentiate spa offerings, for example.
Gharieni’s Mind/Body Wellness Technologies have been designed to work both individually and as standalone treatments and also to be integrated into a spa’s treatment menu to create bespoke treatments and offer unique experiences.
Touchless drives ROI Gharieni’s RLX Satori Wellness Lounger provides clients with an effortless way to improve their mental and physical wellbeing while creating a deeply relaxing and enjoyable experience – without the need for a dedicated therapist.
As a standalone treatment, this creates an opportunity to make use of non-revenue-generating spaces, while cutting down on therapist time. It also provides an instant solution for staff shortages, while additional benefits include the delivery of consistent results and reduction in therapist fatigue.
Gharieni’s touchless technologies can also prevent lost revenue due to unexpected unavailability of staff.
“Touchless technologies can make a valuable contribution to yield management in many ways,” says Gharieni. “By adding value to spa protocols in treatment rooms which traditionally only generate revenue when a therapist is involved, or integrating them into non-revenue-generating spaces, turning them into sources of income.
“To date yield management in spas is not being used to its full potential” says Gharieni. “In order to maximise it, accurate assessments must be made of spa’s individual needs, as the pursuit and delivery of meaningful experiences should remain the main priority for any wellness space – one that combines innovative products and services to provide value and align with what’s important to guests.”
Spa People: Marc Cohen
Leading medical, research, science and educational activities are all part of the new medical director’s role at the Peninsula Hot Springs Group in Australia
Menu engineering: At your service
Get inspired by the latest wellness services including a high-tech diagnostic circuit at SHA and a Zita West fertility programme at Bürgenstock
Interview: Stephan Wagner
As Saudi Arabia taps into tourism, the man heading up wellness at Amaala talks to Spa Business about what the major development is looking to bring to a previously undiscovered part of the Kingdom
Interview: Aradhana Khowala
The chair of the advisory board of the Red Sea – a Saudi development the size of Belgium – shares her passion for regenerative tourism with Spa Business
Sponsored: RKF: Dressed to impress
Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023
Everyone’s talking about...: Cold water immersion
A new scientific paper warns of the significant risk of cold water therapies. Spa Business investigates how operators can protect those taking part in extreme bathing programmes
Event report: Healing summit
Self-help and self-love were the key messages from this wellness event in Portugal, says Spa Business’ Lisa Starr
Sponsored: Comfort Zone: Effective by nature
Comfort Zone has revealed three new
products, including a new neck and
décolleté fluid, leveraging the power of
botanical bioactive extracts
Interview: Alex & Sue Glasscock
Editor-at-large, Jane Kitchen is put through her paces at The Ranch's new outpost in Palazzo Fiuggi, Italy and catches up with the owners
Event Report: Global Wellness Summit
The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
Research: Wellness for all
A new study by the Global Wellness Institute provides a framework for businesses and governments to make healthy lifestyles accessible to all
Sponsored: TechnoAlpin Snowroom
The TechnoAlpin Snowroom made our Grand Aufguss Masters event extra special, says Robert Heinevetter
Finishing Touch: Cold call
Tumor suppression and boosting ‘good fat’ are two potential benefits of exposure to cool temperatures and swimming in icy waters, scientists reveal
London Museum will open four new food and drink destinations when it launches its new home
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of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
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private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
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education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
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Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
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in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
