A new Red Sea tourist destination and scientific
research centre will offer AR experiences, submarine
dives, underwater walks and an insight into the
region’s unique marine life, finds Tom Walker
The design of the marine life institute was inspired by coral reefs / Photo: Foster + Partner
The Red Sea Development Company (TRSDC), the developer behind the AMAALA tourism project on the shores of the Red Sea, has revealed detailed plans for a marine life institute. Designed by Foster and Partners, the institute will function as both a scientific research centre and a tourist destination, with 10 zones providing a range of experiences, from augmented reality to submarine dives.
The 10,340sqm institute will be built three levels – one above ground and two below – and offer panoramic views of the Red Sea and marina.
Inspired by the Red Sea’s coral formations, the glass-reinforced concrete being used to build the institute will be intricately moulded to resemble reef patterns. Inside, exhibition displays have also been integrated into the infrastructure, with visitors flanked by suspended semi-spherical tanks containing colourful local marine life.
Expected to host up to 650 people at any one time, guests will be able to walk underwater, snorkel with rare species, participate in lab tours and dive into the depths of the Red Sea in a submarine. The marine life institute is part of phase one of AMAALA Triple Bay, which is set to welcome its first guests in 2024.
John Pagano, Group CEO of TRSDC, said: “We wanted to design a first-of-its-kind facility that extends far beyond any existing marine life attraction.
“With 10 zones that provide everything from augmented reality experiences to night diving and spaces for the scientific community to effectively progress their environmental projects, the facility is undeniably unique.
“Not only will it drive global green and blue innovations, it will also help put Saudi Arabia on the map for travellers seeking trips that enrich their lives.”
More than 40 per cent of the site will be covered by native plants, and a system to collect runoff water put in place to prevent erosion and pollution while reducing mains water use. The lighting throughout the institute has also been designed with the company’s green ambitions in mind, with an innovative framework to prevent light pollution to protect the nocturnal environment.
Gerard Evenden, head of studio at Foster and Partners, said: “The marine life institute will take guests on a vibrant, educational, and awe-inspiring journey that unveils the natural wonders of the Red Sea and blurs the boundaries between the institute and the ocean.
“By recreating natural marine habitats, offering unforgettable marine interactions, and sharing glimpses into conservation projects, it will provide guests with an immersive marine experience unlike any other.”
TRSDC is wholly owned by the Public Investment Fund of Saudi Arabia.
AMAALA is marketed as an ultra-luxury destination and as the “first global integrated family wellness destination.”
Phase One of Triple Bay is set to be complete in 2024. It will consist of eight resorts offering upwards of 1,200 hotel keys.
Once complete, AMAALA will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and homes, alongside high-end retail, dining, wellness, and recreational facilities.
Photo: Foster + Partners
"We wanted to design a first of its kind facility that extends far beyond any existing marine life attraction" – Gerard Evenden, head of studio at Foster and Partners
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 4
Letters: Write to reply
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A new Red Sea scientific research centre and marine life attraction will offer visitors AR experiences, underwater walks, submarine dives and more
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These operators are getting clever with technology, using digital companions to personalise the guest experience, creating opportunities for deeper connections
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A new Red Sea tourist destination and scientific
research centre will offer AR experiences, submarine
dives, underwater walks and an insight into the
region’s unique marine life, finds Tom Walker
The design of the marine life institute was inspired by coral reefs / Photo: Foster + Partner
The Red Sea Development Company (TRSDC), the developer behind the AMAALA tourism project on the shores of the Red Sea, has revealed detailed plans for a marine life institute. Designed by Foster and Partners, the institute will function as both a scientific research centre and a tourist destination, with 10 zones providing a range of experiences, from augmented reality to submarine dives.
The 10,340sqm institute will be built three levels – one above ground and two below – and offer panoramic views of the Red Sea and marina.
Inspired by the Red Sea’s coral formations, the glass-reinforced concrete being used to build the institute will be intricately moulded to resemble reef patterns. Inside, exhibition displays have also been integrated into the infrastructure, with visitors flanked by suspended semi-spherical tanks containing colourful local marine life.
Expected to host up to 650 people at any one time, guests will be able to walk underwater, snorkel with rare species, participate in lab tours and dive into the depths of the Red Sea in a submarine. The marine life institute is part of phase one of AMAALA Triple Bay, which is set to welcome its first guests in 2024.
John Pagano, Group CEO of TRSDC, said: “We wanted to design a first-of-its-kind facility that extends far beyond any existing marine life attraction.
“With 10 zones that provide everything from augmented reality experiences to night diving and spaces for the scientific community to effectively progress their environmental projects, the facility is undeniably unique.
“Not only will it drive global green and blue innovations, it will also help put Saudi Arabia on the map for travellers seeking trips that enrich their lives.”
More than 40 per cent of the site will be covered by native plants, and a system to collect runoff water put in place to prevent erosion and pollution while reducing mains water use. The lighting throughout the institute has also been designed with the company’s green ambitions in mind, with an innovative framework to prevent light pollution to protect the nocturnal environment.
Gerard Evenden, head of studio at Foster and Partners, said: “The marine life institute will take guests on a vibrant, educational, and awe-inspiring journey that unveils the natural wonders of the Red Sea and blurs the boundaries between the institute and the ocean.
“By recreating natural marine habitats, offering unforgettable marine interactions, and sharing glimpses into conservation projects, it will provide guests with an immersive marine experience unlike any other.”
TRSDC is wholly owned by the Public Investment Fund of Saudi Arabia.
AMAALA is marketed as an ultra-luxury destination and as the “first global integrated family wellness destination.”
Phase One of Triple Bay is set to be complete in 2024. It will consist of eight resorts offering upwards of 1,200 hotel keys.
Once complete, AMAALA will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and homes, alongside high-end retail, dining, wellness, and recreational facilities.
Photo: Foster + Partners
"We wanted to design a first of its kind facility that extends far beyond any existing marine life attraction" – Gerard Evenden, head of studio at Foster and Partners
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 4
Letters: Write to reply
Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
People: Es Devlin
Known for her large scale public art installations, the designer and stage director has been awarded a CBE
People: Evert Poor
On what the Canadian Prime Minister’s visit meant for the Indigenous Peoples Experience
Interview: Ramona Bass
Half way thought a $130m masterplan and with conservation projects in 30 countries, Fort Worth Zoo is thinking big, its co-chair tells Magali Robathan
Research: Tough times
The cost of living crisis is already seeing the public cut its leisure spend, but these steps will help attractions keep visitors coming, says Jon Young
Innovation: Ars Electronica
Linz in Austria has reinvented itself as a city of innovation, with the future facing Ars Electronica Center at its heart
Tech: Emotional reward
Scientists have found a way to tweak video game difficulty according to player emotion, and it has huge potential for visitor attractions
Profile: Margaret Kerrison
The former Disney Imagineer is determined to share what she’s learned about creating absorbing worlds for visitors
Preview: Bird Paradise
Singapore is bringing its nature attractions together to help drive conservation and improve the visitor experience
Interview: Graham MacVoy
How the team behind Boomtown Festival harnessed their brand of creativity to build a unique permanent attraction
Scientific research: Under the sea
A new Red Sea scientific research centre and marine life attraction will offer visitors AR experiences, underwater walks, submarine dives and more
Tech: Getting personal
These operators are getting clever with technology, using digital companions to personalise the guest experience, creating opportunities for deeper connections
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
