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Editor's letter
Creating change

This industry has the potential to transform the world around us – and we’ve never needed it more than we do now


In the summer, Canada’s Prime Minister Justin Trudeau visited the Indigenous Peoples Experience at living history museum Fort Edmonton Park in Edmonton, Canada. Opened in 2021, this immersive exhibit explores the history and culture of Canada’s Indigenous peoples via stories, artworks, artefacts and music. Crucially, it tells their story in their voice - the information has been collected via interviews with elders and community members, and all of the staff working in the space are Indigenous.

On p20 we interview Evert Poor, Indigenous narratives supervisor at Fort Edmonton Park, who showed Trudeau around. Poor explains that the museum is about far more than just giving visitors a memorable experience – it’s a space for visitors to speak to Indigenous people and ask difficult questions. It addresses the colonial narrative that infers that history didn’t start until the Europeans arrived in North America, and, crucially, it aims to become a tool for reconciliation. And for Poor, it’s highly personal – Poor’s mother grew up in one of Canada’s notorious residential schools, and he has made it his mission to tell her story.

Canada’s Truth and Reconciliation Commission’s 94 calls to action included several actions for museums – demonstrating the potential of our industry to create real change.

Museums and attractions are powerful tools for change because they can connect us emotionally to history and culture in a unique way. They can build bridges and foster unity, make us think and question ourselves, and they reach out to large audiences.

This issue is full of examples of the impact our industry has on the world – we interview Fort Worth Zoo co-chair Ramona Bass on p36, who has transformed what was once a depressing zoo into a place of conservation, education and fun that’s helping to protect future species. Es Devlin, featured on p12 uses her profile to convey her message about climate change. And Gordon Hartland, founder of Morgan’s Wonderland, speaks on p10 about how launching a theme park designed with visitors with special needs in mind has helped change the conversation around inclusion and seen real advances.

This industry provides fun and entertainment, but so much more. It has the potential to change attitudes and improve lives, and that’s something we’ve never needed more.

Magali Robathan, editor

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
  • Editor's letter: Creating change
    Museums and attractions must harness their potential to create real change, says Magali Robathan
  • Letters: Write to reply
    Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
  • People: Es Devlin
    Known for her large scale public art installations, the designer and stage director has been awarded a CBE
  • People: James Cretney
    Marwell’s CEO on conservation, communities and harnessing zoo poo
  • People: Evert Poor
    On what the Canadian Prime Minister’s visit meant for the Indigenous Peoples Experience
  • Interview: Ramona Bass
    Half way thought a $130m masterplan and with conservation projects in 30 countries, Fort Worth Zoo is thinking big, its co-chair tells Magali Robathan
  • Research: Tough times
    The cost of living crisis is already seeing the public cut its leisure spend, but these steps will help attractions keep visitors coming, says Jon Young
  • Innovation: Ars Electronica
    Linz in Austria has reinvented itself as a city of innovation, with the future facing Ars Electronica Center at its heart
  • Tech: Emotional reward
    Scientists have found a way to tweak video game difficulty according to player emotion, and it has huge potential for visitor attractions
  • Profile: Margaret Kerrison
    The former Disney Imagineer is determined to share what she’s learned about creating absorbing worlds for visitors
  • Preview: Bird Paradise
    Singapore is bringing its nature attractions together to help drive conservation and improve the visitor experience
  • Interview: Graham MacVoy
    How the team behind Boomtown Festival harnessed their brand of creativity to build a unique permanent attraction
  • Scientific research: Under the sea
    A new Red Sea scientific research centre and marine life attraction will offer visitors AR experiences, underwater walks, submarine dives and more
  • Tech: Getting personal
    These operators are getting clever with technology, using digital companions to personalise the guest experience, creating opportunities for deeper connections
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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Grand Ballroom, METT Singapore, Singapore
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Editor's letter
Creating change

This industry has the potential to transform the world around us – and we’ve never needed it more than we do now


In the summer, Canada’s Prime Minister Justin Trudeau visited the Indigenous Peoples Experience at living history museum Fort Edmonton Park in Edmonton, Canada. Opened in 2021, this immersive exhibit explores the history and culture of Canada’s Indigenous peoples via stories, artworks, artefacts and music. Crucially, it tells their story in their voice - the information has been collected via interviews with elders and community members, and all of the staff working in the space are Indigenous.

On p20 we interview Evert Poor, Indigenous narratives supervisor at Fort Edmonton Park, who showed Trudeau around. Poor explains that the museum is about far more than just giving visitors a memorable experience – it’s a space for visitors to speak to Indigenous people and ask difficult questions. It addresses the colonial narrative that infers that history didn’t start until the Europeans arrived in North America, and, crucially, it aims to become a tool for reconciliation. And for Poor, it’s highly personal – Poor’s mother grew up in one of Canada’s notorious residential schools, and he has made it his mission to tell her story.

Canada’s Truth and Reconciliation Commission’s 94 calls to action included several actions for museums – demonstrating the potential of our industry to create real change.

Museums and attractions are powerful tools for change because they can connect us emotionally to history and culture in a unique way. They can build bridges and foster unity, make us think and question ourselves, and they reach out to large audiences.

This issue is full of examples of the impact our industry has on the world – we interview Fort Worth Zoo co-chair Ramona Bass on p36, who has transformed what was once a depressing zoo into a place of conservation, education and fun that’s helping to protect future species. Es Devlin, featured on p12 uses her profile to convey her message about climate change. And Gordon Hartland, founder of Morgan’s Wonderland, speaks on p10 about how launching a theme park designed with visitors with special needs in mind has helped change the conversation around inclusion and seen real advances.

This industry provides fun and entertainment, but so much more. It has the potential to change attitudes and improve lives, and that’s something we’ve never needed more.

Magali Robathan, editor

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
  • Editor's letter: Creating change
    Museums and attractions must harness their potential to create real change, says Magali Robathan
  • Letters: Write to reply
    Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
  • People: Es Devlin
    Known for her large scale public art installations, the designer and stage director has been awarded a CBE
  • People: James Cretney
    Marwell’s CEO on conservation, communities and harnessing zoo poo
  • People: Evert Poor
    On what the Canadian Prime Minister’s visit meant for the Indigenous Peoples Experience
  • Interview: Ramona Bass
    Half way thought a $130m masterplan and with conservation projects in 30 countries, Fort Worth Zoo is thinking big, its co-chair tells Magali Robathan
  • Research: Tough times
    The cost of living crisis is already seeing the public cut its leisure spend, but these steps will help attractions keep visitors coming, says Jon Young
  • Innovation: Ars Electronica
    Linz in Austria has reinvented itself as a city of innovation, with the future facing Ars Electronica Center at its heart
  • Tech: Emotional reward
    Scientists have found a way to tweak video game difficulty according to player emotion, and it has huge potential for visitor attractions
  • Profile: Margaret Kerrison
    The former Disney Imagineer is determined to share what she’s learned about creating absorbing worlds for visitors
  • Preview: Bird Paradise
    Singapore is bringing its nature attractions together to help drive conservation and improve the visitor experience
  • Interview: Graham MacVoy
    How the team behind Boomtown Festival harnessed their brand of creativity to build a unique permanent attraction
  • Scientific research: Under the sea
    A new Red Sea scientific research centre and marine life attraction will offer visitors AR experiences, underwater walks, submarine dives and more
  • Tech: Getting personal
    These operators are getting clever with technology, using digital companions to personalise the guest experience, creating opportunities for deeper connections
LATEST NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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