Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Editor's letter
Creating change

This industry has the potential to transform the world around us – and we’ve never needed it more than we do now


In the summer, Canada’s Prime Minister Justin Trudeau visited the Indigenous Peoples Experience at living history museum Fort Edmonton Park in Edmonton, Canada. Opened in 2021, this immersive exhibit explores the history and culture of Canada’s Indigenous peoples via stories, artworks, artefacts and music. Crucially, it tells their story in their voice - the information has been collected via interviews with elders and community members, and all of the staff working in the space are Indigenous.

On p20 we interview Evert Poor, Indigenous narratives supervisor at Fort Edmonton Park, who showed Trudeau around. Poor explains that the museum is about far more than just giving visitors a memorable experience – it’s a space for visitors to speak to Indigenous people and ask difficult questions. It addresses the colonial narrative that infers that history didn’t start until the Europeans arrived in North America, and, crucially, it aims to become a tool for reconciliation. And for Poor, it’s highly personal – Poor’s mother grew up in one of Canada’s notorious residential schools, and he has made it his mission to tell her story.

Canada’s Truth and Reconciliation Commission’s 94 calls to action included several actions for museums – demonstrating the potential of our industry to create real change.

Museums and attractions are powerful tools for change because they can connect us emotionally to history and culture in a unique way. They can build bridges and foster unity, make us think and question ourselves, and they reach out to large audiences.

This issue is full of examples of the impact our industry has on the world – we interview Fort Worth Zoo co-chair Ramona Bass on p36, who has transformed what was once a depressing zoo into a place of conservation, education and fun that’s helping to protect future species. Es Devlin, featured on p12 uses her profile to convey her message about climate change. And Gordon Hartland, founder of Morgan’s Wonderland, speaks on p10 about how launching a theme park designed with visitors with special needs in mind has helped change the conversation around inclusion and seen real advances.

This industry provides fun and entertainment, but so much more. It has the potential to change attitudes and improve lives, and that’s something we’ve never needed more.

Magali Robathan, editor

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
  • Editor's letter: Creating change
    Museums and attractions must harness their potential to create real change, says Magali Robathan
  • Letters: Write to reply
    Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
  • People: Es Devlin
    Known for her large scale public art installations, the designer and stage director has been awarded a CBE
  • People: James Cretney
    Marwell’s CEO on conservation, communities and harnessing zoo poo
  • People: Evert Poor
    On what the Canadian Prime Minister’s visit meant for the Indigenous Peoples Experience
  • Interview: Ramona Bass
    Half way thought a $130m masterplan and with conservation projects in 30 countries, Fort Worth Zoo is thinking big, its co-chair tells Magali Robathan
  • Research: Tough times
    The cost of living crisis is already seeing the public cut its leisure spend, but these steps will help attractions keep visitors coming, says Jon Young
  • Innovation: Ars Electronica
    Linz in Austria has reinvented itself as a city of innovation, with the future facing Ars Electronica Center at its heart
  • Tech: Emotional reward
    Scientists have found a way to tweak video game difficulty according to player emotion, and it has huge potential for visitor attractions
  • Profile: Margaret Kerrison
    The former Disney Imagineer is determined to share what she’s learned about creating absorbing worlds for visitors
  • Preview: Bird Paradise
    Singapore is bringing its nature attractions together to help drive conservation and improve the visitor experience
  • Interview: Graham MacVoy
    How the team behind Boomtown Festival harnessed their brand of creativity to build a unique permanent attraction
  • Scientific research: Under the sea
    A new Red Sea scientific research centre and marine life attraction will offer visitors AR experiences, underwater walks, submarine dives and more
  • Tech: Getting personal
    These operators are getting clever with technology, using digital companions to personalise the guest experience, creating opportunities for deeper connections
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Editor's letter
Creating change

This industry has the potential to transform the world around us – and we’ve never needed it more than we do now


In the summer, Canada’s Prime Minister Justin Trudeau visited the Indigenous Peoples Experience at living history museum Fort Edmonton Park in Edmonton, Canada. Opened in 2021, this immersive exhibit explores the history and culture of Canada’s Indigenous peoples via stories, artworks, artefacts and music. Crucially, it tells their story in their voice - the information has been collected via interviews with elders and community members, and all of the staff working in the space are Indigenous.

On p20 we interview Evert Poor, Indigenous narratives supervisor at Fort Edmonton Park, who showed Trudeau around. Poor explains that the museum is about far more than just giving visitors a memorable experience – it’s a space for visitors to speak to Indigenous people and ask difficult questions. It addresses the colonial narrative that infers that history didn’t start until the Europeans arrived in North America, and, crucially, it aims to become a tool for reconciliation. And for Poor, it’s highly personal – Poor’s mother grew up in one of Canada’s notorious residential schools, and he has made it his mission to tell her story.

Canada’s Truth and Reconciliation Commission’s 94 calls to action included several actions for museums – demonstrating the potential of our industry to create real change.

Museums and attractions are powerful tools for change because they can connect us emotionally to history and culture in a unique way. They can build bridges and foster unity, make us think and question ourselves, and they reach out to large audiences.

This issue is full of examples of the impact our industry has on the world – we interview Fort Worth Zoo co-chair Ramona Bass on p36, who has transformed what was once a depressing zoo into a place of conservation, education and fun that’s helping to protect future species. Es Devlin, featured on p12 uses her profile to convey her message about climate change. And Gordon Hartland, founder of Morgan’s Wonderland, speaks on p10 about how launching a theme park designed with visitors with special needs in mind has helped change the conversation around inclusion and seen real advances.

This industry provides fun and entertainment, but so much more. It has the potential to change attitudes and improve lives, and that’s something we’ve never needed more.

Magali Robathan, editor

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
  • Editor's letter: Creating change
    Museums and attractions must harness their potential to create real change, says Magali Robathan
  • Letters: Write to reply
    Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
  • People: Es Devlin
    Known for her large scale public art installations, the designer and stage director has been awarded a CBE
  • People: James Cretney
    Marwell’s CEO on conservation, communities and harnessing zoo poo
  • People: Evert Poor
    On what the Canadian Prime Minister’s visit meant for the Indigenous Peoples Experience
  • Interview: Ramona Bass
    Half way thought a $130m masterplan and with conservation projects in 30 countries, Fort Worth Zoo is thinking big, its co-chair tells Magali Robathan
  • Research: Tough times
    The cost of living crisis is already seeing the public cut its leisure spend, but these steps will help attractions keep visitors coming, says Jon Young
  • Innovation: Ars Electronica
    Linz in Austria has reinvented itself as a city of innovation, with the future facing Ars Electronica Center at its heart
  • Tech: Emotional reward
    Scientists have found a way to tweak video game difficulty according to player emotion, and it has huge potential for visitor attractions
  • Profile: Margaret Kerrison
    The former Disney Imagineer is determined to share what she’s learned about creating absorbing worlds for visitors
  • Preview: Bird Paradise
    Singapore is bringing its nature attractions together to help drive conservation and improve the visitor experience
  • Interview: Graham MacVoy
    How the team behind Boomtown Festival harnessed their brand of creativity to build a unique permanent attraction
  • Scientific research: Under the sea
    A new Red Sea scientific research centre and marine life attraction will offer visitors AR experiences, underwater walks, submarine dives and more
  • Tech: Getting personal
    These operators are getting clever with technology, using digital companions to personalise the guest experience, creating opportunities for deeper connections
LATEST NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS