Inspired by shimmering fish scales and
housing exhibition and event spaces, a
private cinema and a rooftop terrace, this
floating visitor centre aims to explore more
sustainable ways of feeding the planet
The Salmon Eye centre aims to educate visitors about the future of fish farming / Photo: Sebastian L Torjusen
A new floating visitor centre and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood. Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.
Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.
A world-class visitor and learning centre, Salmon Eye aims to highlight the impact of aquaculture and its production techniques. The centre is intended to be a leading forum for learning, teaching and holding open discussions about the future of fish farming.
The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.
Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels. The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.
Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: “Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.
“I’m convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.
“I’m thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.
“Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago.”
FAST FACTS
Project: Salmon Eye
Client: Eide Fjordbruk, Hålandsdalen, Norway
Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway
Architecture and experience design: Kvorning Design, Denmark
AV: Creative Technology Norway
Contractor AS: Fluctus, Norway
Fabrication: Marketex Marine, Estonia
Project period: 2019-2022
DATA
Double-curved ellipsoid structure
Height: 14,55 m spanning 4 levels (above and below the water)
Area: 1,000.6 square meters
Weight: 1,256 tons
Location: Located above 300m depth, designed and built to withstand over 4m waves
Access: Guided visits by electric boats from Rosendal, Norway.
Photo: Anders Hjerming
Arne Kvorning of Kvorning Design designed the new visitor centre
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 1
Editor's letter: The power of stories
We think we understand the value of storytelling, but do we really? It’s important to be clear on what it contributes to our industry, says Magali Robathan
People: Simon Daniels
The director of the Handel & Hendrix in London attraction on the £3m revamp aiming to bring visitors closer to the musicians
People: Jacqueline Stewart
The president of the Academy Museum of Motion Pictures on honouring the stars of Black cinema
Interview: Tom Lochtefeld
The ‘father of artificial surf parks’ changed the industry with his pioneering sheet waves. Now he’s back to shake things up again with new deep water wave technology
Talking point: Storytime
How can we use the power of story to connect to guests and create better attractions? We ask the experts
Interview: Brian Zimmerman
The world’s fifth biggest zoo closed its doors in September 2022. We go behind the scenes of the Bristol Zoological Society to find out what happens next
Sponsored: No matter the venue aquatic play delivers
Aquatic play helps keep kids happy,
resulting in higher spend from families.
WhiteWater’s Cassidy Newman shares some
of the attractions using aquatic play to
bring in more visitors and increase spend
Science centre: Eureka!
How the new science centre consulted with young people and industry to bring a quirky sense of fun to STEAM
Museums: New museums
From a Bangalore photography and art museum to the Grand Egyptian Museum in Cairo, we review some exciting openings for 2023
Marketing: Screaming for screening
With its edgy brand and young visitor base, Merlin’s London Dungeon was a natural choice for an innovative marketing campaign aiming to take the stigma out of STI testing
Research: On the right track
After a rollercoaster ride, US theme parks are bouncing back, with opportunities for growth driven by gaming IPs, says Mintel
Visitor centre: Fish tale
A floating visitor attraction in Norway has been designed to promote fish farming, as Magali Robathan discovered
Inspired by shimmering fish scales and
housing exhibition and event spaces, a
private cinema and a rooftop terrace, this
floating visitor centre aims to explore more
sustainable ways of feeding the planet
The Salmon Eye centre aims to educate visitors about the future of fish farming / Photo: Sebastian L Torjusen
A new floating visitor centre and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood. Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.
Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.
A world-class visitor and learning centre, Salmon Eye aims to highlight the impact of aquaculture and its production techniques. The centre is intended to be a leading forum for learning, teaching and holding open discussions about the future of fish farming.
The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.
Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels. The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.
Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: “Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.
“I’m convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.
“I’m thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.
“Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago.”
FAST FACTS
Project: Salmon Eye
Client: Eide Fjordbruk, Hålandsdalen, Norway
Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway
Architecture and experience design: Kvorning Design, Denmark
AV: Creative Technology Norway
Contractor AS: Fluctus, Norway
Fabrication: Marketex Marine, Estonia
Project period: 2019-2022
DATA
Double-curved ellipsoid structure
Height: 14,55 m spanning 4 levels (above and below the water)
Area: 1,000.6 square meters
Weight: 1,256 tons
Location: Located above 300m depth, designed and built to withstand over 4m waves
Access: Guided visits by electric boats from Rosendal, Norway.
Photo: Anders Hjerming
Arne Kvorning of Kvorning Design designed the new visitor centre
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 1
Editor's letter: The power of stories
We think we understand the value of storytelling, but do we really? It’s important to be clear on what it contributes to our industry, says Magali Robathan
People: Simon Daniels
The director of the Handel & Hendrix in London attraction on the £3m revamp aiming to bring visitors closer to the musicians
People: Jacqueline Stewart
The president of the Academy Museum of Motion Pictures on honouring the stars of Black cinema
Interview: Tom Lochtefeld
The ‘father of artificial surf parks’ changed the industry with his pioneering sheet waves. Now he’s back to shake things up again with new deep water wave technology
Talking point: Storytime
How can we use the power of story to connect to guests and create better attractions? We ask the experts
Interview: Brian Zimmerman
The world’s fifth biggest zoo closed its doors in September 2022. We go behind the scenes of the Bristol Zoological Society to find out what happens next
Sponsored: No matter the venue aquatic play delivers
Aquatic play helps keep kids happy,
resulting in higher spend from families.
WhiteWater’s Cassidy Newman shares some
of the attractions using aquatic play to
bring in more visitors and increase spend
Science centre: Eureka!
How the new science centre consulted with young people and industry to bring a quirky sense of fun to STEAM
Museums: New museums
From a Bangalore photography and art museum to the Grand Egyptian Museum in Cairo, we review some exciting openings for 2023
Marketing: Screaming for screening
With its edgy brand and young visitor base, Merlin’s London Dungeon was a natural choice for an innovative marketing campaign aiming to take the stigma out of STI testing
Research: On the right track
After a rollercoaster ride, US theme parks are bouncing back, with opportunities for growth driven by gaming IPs, says Mintel
Visitor centre: Fish tale
A floating visitor attraction in Norway has been designed to promote fish farming, as Magali Robathan discovered
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
