Inspired by shimmering fish scales and
housing exhibition and event spaces, a
private cinema and a rooftop terrace, this
floating visitor centre aims to explore more
sustainable ways of feeding the planet
The Salmon Eye centre aims to educate visitors about the future of fish farming / Photo: Sebastian L Torjusen
A new floating visitor centre and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood. Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.
Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.
A world-class visitor and learning centre, Salmon Eye aims to highlight the impact of aquaculture and its production techniques. The centre is intended to be a leading forum for learning, teaching and holding open discussions about the future of fish farming.
The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.
Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels. The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.
Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: “Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.
“I’m convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.
“I’m thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.
“Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago.”
FAST FACTS
Project: Salmon Eye
Client: Eide Fjordbruk, Hålandsdalen, Norway
Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway
Architecture and experience design: Kvorning Design, Denmark
AV: Creative Technology Norway
Contractor AS: Fluctus, Norway
Fabrication: Marketex Marine, Estonia
Project period: 2019-2022
DATA
Double-curved ellipsoid structure
Height: 14,55 m spanning 4 levels (above and below the water)
Area: 1,000.6 square meters
Weight: 1,256 tons
Location: Located above 300m depth, designed and built to withstand over 4m waves
Access: Guided visits by electric boats from Rosendal, Norway.
Photo: Anders Hjerming
Arne Kvorning of Kvorning Design designed the new visitor centre
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 1
Editor's letter: The power of stories
We think we understand the value of storytelling, but do we really? It’s important to be clear on what it contributes to our industry, says Magali Robathan
People: Simon Daniels
The director of the Handel & Hendrix in London attraction on the £3m revamp aiming to bring visitors closer to the musicians
People: Jacqueline Stewart
The president of the Academy Museum of Motion Pictures on honouring the stars of Black cinema
Interview: Tom Lochtefeld
The ‘father of artificial surf parks’ changed the industry with his pioneering sheet waves. Now he’s back to shake things up again with new deep water wave technology
Talking point: Storytime
How can we use the power of story to connect to guests and create better attractions? We ask the experts
Interview: Brian Zimmerman
The world’s fifth biggest zoo closed its doors in September 2022. We go behind the scenes of the Bristol Zoological Society to find out what happens next
Sponsored: No matter the venue aquatic play delivers
Aquatic play helps keep kids happy,
resulting in higher spend from families.
WhiteWater’s Cassidy Newman shares some
of the attractions using aquatic play to
bring in more visitors and increase spend
Science centre: Eureka!
How the new science centre consulted with young people and industry to bring a quirky sense of fun to STEAM
Museums: New museums
From a Bangalore photography and art museum to the Grand Egyptian Museum in Cairo, we review some exciting openings for 2023
Marketing: Screaming for screening
With its edgy brand and young visitor base, Merlin’s London Dungeon was a natural choice for an innovative marketing campaign aiming to take the stigma out of STI testing
Research: On the right track
After a rollercoaster ride, US theme parks are bouncing back, with opportunities for growth driven by gaming IPs, says Mintel
Visitor centre: Fish tale
A floating visitor attraction in Norway has been designed to promote fish farming, as Magali Robathan discovered
Inspired by shimmering fish scales and
housing exhibition and event spaces, a
private cinema and a rooftop terrace, this
floating visitor centre aims to explore more
sustainable ways of feeding the planet
The Salmon Eye centre aims to educate visitors about the future of fish farming / Photo: Sebastian L Torjusen
A new floating visitor centre and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood. Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.
Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.
A world-class visitor and learning centre, Salmon Eye aims to highlight the impact of aquaculture and its production techniques. The centre is intended to be a leading forum for learning, teaching and holding open discussions about the future of fish farming.
The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.
Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels. The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.
Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: “Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.
“I’m convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.
“I’m thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.
“Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago.”
FAST FACTS
Project: Salmon Eye
Client: Eide Fjordbruk, Hålandsdalen, Norway
Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway
Architecture and experience design: Kvorning Design, Denmark
AV: Creative Technology Norway
Contractor AS: Fluctus, Norway
Fabrication: Marketex Marine, Estonia
Project period: 2019-2022
DATA
Double-curved ellipsoid structure
Height: 14,55 m spanning 4 levels (above and below the water)
Area: 1,000.6 square meters
Weight: 1,256 tons
Location: Located above 300m depth, designed and built to withstand over 4m waves
Access: Guided visits by electric boats from Rosendal, Norway.
Photo: Anders Hjerming
Arne Kvorning of Kvorning Design designed the new visitor centre
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 1
Editor's letter: The power of stories
We think we understand the value of storytelling, but do we really? It’s important to be clear on what it contributes to our industry, says Magali Robathan
People: Simon Daniels
The director of the Handel & Hendrix in London attraction on the £3m revamp aiming to bring visitors closer to the musicians
People: Jacqueline Stewart
The president of the Academy Museum of Motion Pictures on honouring the stars of Black cinema
Interview: Tom Lochtefeld
The ‘father of artificial surf parks’ changed the industry with his pioneering sheet waves. Now he’s back to shake things up again with new deep water wave technology
Talking point: Storytime
How can we use the power of story to connect to guests and create better attractions? We ask the experts
Interview: Brian Zimmerman
The world’s fifth biggest zoo closed its doors in September 2022. We go behind the scenes of the Bristol Zoological Society to find out what happens next
Sponsored: No matter the venue aquatic play delivers
Aquatic play helps keep kids happy,
resulting in higher spend from families.
WhiteWater’s Cassidy Newman shares some
of the attractions using aquatic play to
bring in more visitors and increase spend
Science centre: Eureka!
How the new science centre consulted with young people and industry to bring a quirky sense of fun to STEAM
Museums: New museums
From a Bangalore photography and art museum to the Grand Egyptian Museum in Cairo, we review some exciting openings for 2023
Marketing: Screaming for screening
With its edgy brand and young visitor base, Merlin’s London Dungeon was a natural choice for an innovative marketing campaign aiming to take the stigma out of STI testing
Research: On the right track
After a rollercoaster ride, US theme parks are bouncing back, with opportunities for growth driven by gaming IPs, says Mintel
Visitor centre: Fish tale
A floating visitor attraction in Norway has been designed to promote fish farming, as Magali Robathan discovered
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news
COMPANY PROFILES
Sally Corporation Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
IAAPA EMEA IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
