Hers is the face that launched a thousand campaigns, so it’s by any measure a bit of a coup for BioMimetic Laboratories to have iconic supermodel Linda Evangelista involved in the creation of its Erasa XEP-30 skincare line.
BioMimetic Laboratories is a venture-backed startup from the portfolio of Skyler Brand Ventures, an R&D incubator in the cosmetics industry. Erasa, which launched last year, is a skincare concentrate with an anti-ageing formulation developed by chemists.
As vice president and creative director, Evangelista is a key member of the product innovation team, utilising her model status and knowledge of the fashion and beauty industries to help the Erasa scientific team create products that resonate with today’s women.
Jules Zecchino, chief technical officer for BioMimetic Laboratories, believes that Evangelista’s experience over the years maintaining her looks both on and off the runway gives her a unique perspective.
“We believe Linda will tremendously enhance the quality of the products in our pipeline, and expect her expertise to have an immediate impact on product creation,” he says.
Evangelista and BioMimetic are working on two new moisturisers that will be available in mid-2017, as well as a new eye gel and lip renewal product set to launch by early 2018. BioMimetic is currently distributed in the US, but has immediate plans for expansion into Canada and the UK.
“Linda is a fully-fledged member of the company, and directs all our creative elements – from our website, to executing PR strategies with our business partners,” says Zecchino. “She also rolls up her sleeves and comes out to the laboratory with me every week to provide insights into the type of new products we should be developing, as well as evaluating and giving comments on how to modify and perfect each product’s aesthetics and performance as we go.”
Evangelista explains that she’s been an avid fan and user of Erasa since a friend gifted her the product, and that it is “wholeheartedly a product I believe in and stand behind.
“I aspire to elevate and bring awareness to the brand so that women everywhere can benefit from the outstanding results,” Evangelista says.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 1
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Hers is the face that launched a thousand campaigns, so it’s by any measure a bit of a coup for BioMimetic Laboratories to have iconic supermodel Linda Evangelista involved in the creation of its Erasa XEP-30 skincare line.
BioMimetic Laboratories is a venture-backed startup from the portfolio of Skyler Brand Ventures, an R&D incubator in the cosmetics industry. Erasa, which launched last year, is a skincare concentrate with an anti-ageing formulation developed by chemists.
As vice president and creative director, Evangelista is a key member of the product innovation team, utilising her model status and knowledge of the fashion and beauty industries to help the Erasa scientific team create products that resonate with today’s women.
Jules Zecchino, chief technical officer for BioMimetic Laboratories, believes that Evangelista’s experience over the years maintaining her looks both on and off the runway gives her a unique perspective.
“We believe Linda will tremendously enhance the quality of the products in our pipeline, and expect her expertise to have an immediate impact on product creation,” he says.
Evangelista and BioMimetic are working on two new moisturisers that will be available in mid-2017, as well as a new eye gel and lip renewal product set to launch by early 2018. BioMimetic is currently distributed in the US, but has immediate plans for expansion into Canada and the UK.
“Linda is a fully-fledged member of the company, and directs all our creative elements – from our website, to executing PR strategies with our business partners,” says Zecchino. “She also rolls up her sleeves and comes out to the laboratory with me every week to provide insights into the type of new products we should be developing, as well as evaluating and giving comments on how to modify and perfect each product’s aesthetics and performance as we go.”
Evangelista explains that she’s been an avid fan and user of Erasa since a friend gifted her the product, and that it is “wholeheartedly a product I believe in and stand behind.
“I aspire to elevate and bring awareness to the brand so that women everywhere can benefit from the outstanding results,” Evangelista says.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 1
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
+ More news
COMPANY PROFILES
DJW David & Lynn Willrich started the Company
over thirty years ago, from the Audio Visual
Department [more...]
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
instantprint We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
