Benjamin Bernet (left) and Justin Guilbert (right)
The US military has helped develop a skincare line to meet the needs of military troops stationed in the harshest environments.
Founded in 2018, US-based Bravo Sierra worked with 1,000 people on active-duty, who engaged in field-testing and provided feedback.
The products were first made available to military patrons via Air Force, Army, Marine Corps and Navy Exchanges worldwide but are now on sale to the general public at very affordable prices.
The eight items include products for the body, hair, and face, all of which are vegan, cruelty-free and made without parabens, phthalates, SLS/SLES or phenoxyethanol. The price point is between US$5 (€4, £4) and US$14 (€13, £11).
The most popular item is the 100 per cent biodegradable cloth wipe made with antibacterial agents that can clean an entire body.
Co-founded by Benjamin Bernet and Justin Guilbert, Bravo Sierra takes its name from the NATO phonetic alphabet and alludes to cutting through the BS.
Bernet previously worked for L’Oréal and Glossier and was also head of global marketing for Kiehl’s men’s care, while Guilbert is a former marketing executive from Garnier and Maybelline.
Bernet tells Spa Business: “These are men and women being the best version of themselves through their service to the country and we were inspired to take that unifying ethos and launch a company that develops products which reflect that message.”
Guilbert adds: “We believe that if our products are good enough for the men and women who go through extreme conditions to serve our country, then we’re confident they’ll outperform the expectations of high performance-seeking civilians.”
The duo contribute 5 per cent of company revenue to the Morale, Welfare and Recreation network, which offers a range of community support programmes to US service members, veterans, and their families.
Bravo Sierra found business support in a group of investment partners delivering a US$6.75m seed round of funding in early 2019, led by Global Founders Capital, with participation from Canaan Partners, Mousse Partners, BoxGroup, Redo Ventures and Grace Beauty Capital.
The brand has announced plans to enter the nutrition space, expand the product range and launch partnerships in 2020.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
Benjamin Bernet (left) and Justin Guilbert (right)
The US military has helped develop a skincare line to meet the needs of military troops stationed in the harshest environments.
Founded in 2018, US-based Bravo Sierra worked with 1,000 people on active-duty, who engaged in field-testing and provided feedback.
The products were first made available to military patrons via Air Force, Army, Marine Corps and Navy Exchanges worldwide but are now on sale to the general public at very affordable prices.
The eight items include products for the body, hair, and face, all of which are vegan, cruelty-free and made without parabens, phthalates, SLS/SLES or phenoxyethanol. The price point is between US$5 (€4, £4) and US$14 (€13, £11).
The most popular item is the 100 per cent biodegradable cloth wipe made with antibacterial agents that can clean an entire body.
Co-founded by Benjamin Bernet and Justin Guilbert, Bravo Sierra takes its name from the NATO phonetic alphabet and alludes to cutting through the BS.
Bernet previously worked for L’Oréal and Glossier and was also head of global marketing for Kiehl’s men’s care, while Guilbert is a former marketing executive from Garnier and Maybelline.
Bernet tells Spa Business: “These are men and women being the best version of themselves through their service to the country and we were inspired to take that unifying ethos and launch a company that develops products which reflect that message.”
Guilbert adds: “We believe that if our products are good enough for the men and women who go through extreme conditions to serve our country, then we’re confident they’ll outperform the expectations of high performance-seeking civilians.”
The duo contribute 5 per cent of company revenue to the Morale, Welfare and Recreation network, which offers a range of community support programmes to US service members, veterans, and their families.
Bravo Sierra found business support in a group of investment partners delivering a US$6.75m seed round of funding in early 2019, led by Global Founders Capital, with participation from Canaan Partners, Mousse Partners, BoxGroup, Redo Ventures and Grace Beauty Capital.
The brand has announced plans to enter the nutrition space, expand the product range and launch partnerships in 2020.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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