Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Mohammed Ibrahim, CEO of industry design and consultancy practice,
Albert Einstein once said “Play is the highest form of research”, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness. “My aim is to revive this philosophy and help our future generations develop and have fun, away from the stressful life we put them through.
“We want kids to be kids, learning without stress and enjoying life but how can we do this today? The high-tech life they live nowadays takes them away from the active, movement-filled life children used to live and creates a lot of problems with their social, visual and motor skills.
“It’s so important we give our children the right tools to adjust and stay healthy and socially intact. We must ensure we let them shine,” he says.
“When we talk about wellness for kids, we’re not talking about kids’ spas, we’re much more interested in how to help guide our new generation to develop and cope with life challenges,” he explains.
Children’s clubhouses “The availability of children’s facilities – I’d call them children’s clubhouses – are a key consideration for consumers when choosing their next destination,” says Ibrahim, “so they should be a revenue generator, as well as offering what each parent seeks for their child and what each child needs.”
Ibrahim’s vision is to enable kids to re-learn the skills they’re losing due to modern life: “Our aim is to meet the needs of families and operators through a creative design approach that aims to make sure kids stay kids, but also learn while being active,” he says.
“Offering this kind of full experience that caters for children, while also giving parents the opportunity to ‘dream big’ in terms of their own wellbeing, is very important for spa and wellness operators.
The complete experience “Parents must also be relieved of worry about their kids’ wellbeing and to know they’ll be playing, learning, experimenting and developing,” he says.
“My vision is for the creation of a kids club which is a complete experience – a place where children can grow, develop life skills and have fun, while creating a socially integrated community for all the family,” says Ibrahim.
“When developing children’s clubs, we take into account each location, the society and culture. This ensures we create every facility using a concept that’s unique and special in every way – every time,” says Ibrahim.
“Life challenges have a vital role to play in kids’ everyday lives, it shapes them into healthy, happy adults.”
The process “When creating great children’s clubs, the assessment process is very important. This is conducted using observatory play research, where experts establish the development needs of the target audience,” explains Ibrahim.
“The most important aspects when designing any children’s facility are this research and understanding the daily operational challenges. This enables us to create custom-designed solutions and enhancement programmes designed to respect each child’s differences and visions.”
Children’s clubhouses - The Wellness Blueprint
Mohammed Ibrahim outlines the elements of play needed to inspire kids to have fun and gain confidence.
Target age groups are toddlers, preschoolers and school-aged children. Each will have their own dedicated zones
The social zone
Here, kids learn behavioural skills, enjoy making friends, building their character and learning how to integrate with others and to deal with living successfully in society
Language development
Language development allows
kids to learn how to express themselves by talking and making conversation, reading and storytelling, listening and expressing
The active zone
The place where kids use their body to develop their strength and endurance and their motor skills to achieve higher levels of physical literacy and better health and vitality
Visual perception
These activities help the brain make sense of what the eyes see.
Visual perception has been shown to be closely associated with language processing
Auditory perception
This developmental element involves listening and explaining what you heard. We use auditory perception to enjoy the theatre or cinema, get attached to a story and then express our opinion
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Mohammed Ibrahim, CEO of industry design and consultancy practice,
Albert Einstein once said “Play is the highest form of research”, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness. “My aim is to revive this philosophy and help our future generations develop and have fun, away from the stressful life we put them through.
“We want kids to be kids, learning without stress and enjoying life but how can we do this today? The high-tech life they live nowadays takes them away from the active, movement-filled life children used to live and creates a lot of problems with their social, visual and motor skills.
“It’s so important we give our children the right tools to adjust and stay healthy and socially intact. We must ensure we let them shine,” he says.
“When we talk about wellness for kids, we’re not talking about kids’ spas, we’re much more interested in how to help guide our new generation to develop and cope with life challenges,” he explains.
Children’s clubhouses “The availability of children’s facilities – I’d call them children’s clubhouses – are a key consideration for consumers when choosing their next destination,” says Ibrahim, “so they should be a revenue generator, as well as offering what each parent seeks for their child and what each child needs.”
Ibrahim’s vision is to enable kids to re-learn the skills they’re losing due to modern life: “Our aim is to meet the needs of families and operators through a creative design approach that aims to make sure kids stay kids, but also learn while being active,” he says.
“Offering this kind of full experience that caters for children, while also giving parents the opportunity to ‘dream big’ in terms of their own wellbeing, is very important for spa and wellness operators.
The complete experience “Parents must also be relieved of worry about their kids’ wellbeing and to know they’ll be playing, learning, experimenting and developing,” he says.
“My vision is for the creation of a kids club which is a complete experience – a place where children can grow, develop life skills and have fun, while creating a socially integrated community for all the family,” says Ibrahim.
“When developing children’s clubs, we take into account each location, the society and culture. This ensures we create every facility using a concept that’s unique and special in every way – every time,” says Ibrahim.
“Life challenges have a vital role to play in kids’ everyday lives, it shapes them into healthy, happy adults.”
The process “When creating great children’s clubs, the assessment process is very important. This is conducted using observatory play research, where experts establish the development needs of the target audience,” explains Ibrahim.
“The most important aspects when designing any children’s facility are this research and understanding the daily operational challenges. This enables us to create custom-designed solutions and enhancement programmes designed to respect each child’s differences and visions.”
Children’s clubhouses - The Wellness Blueprint
Mohammed Ibrahim outlines the elements of play needed to inspire kids to have fun and gain confidence.
Target age groups are toddlers, preschoolers and school-aged children. Each will have their own dedicated zones
The social zone
Here, kids learn behavioural skills, enjoy making friends, building their character and learning how to integrate with others and to deal with living successfully in society
Language development
Language development allows
kids to learn how to express themselves by talking and making conversation, reading and storytelling, listening and expressing
The active zone
The place where kids use their body to develop their strength and endurance and their motor skills to achieve higher levels of physical literacy and better health and vitality
Visual perception
These activities help the brain make sense of what the eyes see.
Visual perception has been shown to be closely associated with language processing
Auditory perception
This developmental element involves listening and explaining what you heard. We use auditory perception to enjoy the theatre or cinema, get attached to a story and then express our opinion
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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