Picsolve’s Experience Wall offers visitors a fun and interactive photo opportunity at Madame Tussauds in London
Capturing a visitor’s image while visiting an attraction is a staple offer for any operator.
However, over time, visitors have been getting used to the traditional green screen set-up and many see it as a forced activity rather than something they actively engage with. Attractions worldwide have been looking for the next step forward in innovative content capture that is engaging and compatible with their experience or theming, but can also cope with high footfall.
Thanks to its acquisition of Freeze Frame, Picsolve’s patented Experience Wall technology solves these issues and offers visitors an immersive and seamless capture experience.
How does it work? A collection of floor-to-ceiling HD screens forms the backdrop of the Experience Wall, replacing the traditional green screen. Visitors stand in front of the Wall as they would normally. However, the content of the screen is fully customisable to fit the attraction’s theme and brand messages. Engaging content encourages visitors to interact with the photographer and the attraction. When the photo is taken, visitors are unaware that the Wall behind them turns green for a split second, allowing for post-production effects to be applied.
The Experience Wall can be seen at global destinations, including the iconic One World Observatory, New York. The latest installation can be found at Madame Tussauds London.
David Hockley, CEO at Picsolve, says: “We are hugely excited to be launching the Experience Wall in Europe. Madame Tussauds London is one of the most recognisable destinations in Europe and we believe this is the ideal opportunity for us to cement Picsolve’s position as the number one content creation partner for world class destinations”.
Visit the Picsolve team at booth #705 at the Asian Attractions Expo to find out more about the Experience Wall the company’s other new content capture experiences.
attractions-kit keyword: PICSOLVE
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
Picsolve’s Experience Wall offers visitors a fun and interactive photo opportunity at Madame Tussauds in London
Capturing a visitor’s image while visiting an attraction is a staple offer for any operator.
However, over time, visitors have been getting used to the traditional green screen set-up and many see it as a forced activity rather than something they actively engage with. Attractions worldwide have been looking for the next step forward in innovative content capture that is engaging and compatible with their experience or theming, but can also cope with high footfall.
Thanks to its acquisition of Freeze Frame, Picsolve’s patented Experience Wall technology solves these issues and offers visitors an immersive and seamless capture experience.
How does it work? A collection of floor-to-ceiling HD screens forms the backdrop of the Experience Wall, replacing the traditional green screen. Visitors stand in front of the Wall as they would normally. However, the content of the screen is fully customisable to fit the attraction’s theme and brand messages. Engaging content encourages visitors to interact with the photographer and the attraction. When the photo is taken, visitors are unaware that the Wall behind them turns green for a split second, allowing for post-production effects to be applied.
The Experience Wall can be seen at global destinations, including the iconic One World Observatory, New York. The latest installation can be found at Madame Tussauds London.
David Hockley, CEO at Picsolve, says: “We are hugely excited to be launching the Experience Wall in Europe. Madame Tussauds London is one of the most recognisable destinations in Europe and we believe this is the ideal opportunity for us to cement Picsolve’s position as the number one content creation partner for world class destinations”.
Visit the Picsolve team at booth #705 at the Asian Attractions Expo to find out more about the Experience Wall the company’s other new content capture experiences.
attractions-kit keyword: PICSOLVE
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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