For Wincomn, working in partnership with 7thSense enables incredible levels of realism
With more than 100 theme parks in the pipeline, China’s attractions boom is showing no signs of abating. Responding to this rapid expansion, 7thSense Design, the UK-based manufacturer of the Delta Media Server range, has been working with Beijing audiovisual solutions provider Wincomn Technology, providing a trusted partner on projects across the country.
Wincomn, which is headquartered in Beijing with sub-branches in Shanghai, Shenzhen, Hong Kong, Chengdu, Wuhan, Xi’an and Shenyang, provides products, software and hardware solutions for control rooms and conferences, culture and entertainment, and VR and simulation projects.
With expertise in the attractions sector, Wincomn acts as the preferred distributor and integrator for 7thSense Delta Media Servers for theme parks, live shows, museums, science centres and planetariums across China, delivering content for dark rides and theatres, projection mapping and other world-class multimedia experiences. The partnership means clients are offered creative planning, design consulting, system design, hardware and software development, software and hardware integration, operation maintenance and after-sales support.
7thSense has worked closely with the team at Wincomn on more than 30 projects, bringing state-of-the-art installations to China’s most popular visitor attractions.
Incredible realism For Wincomn, working in partnership with 7thSense enables incredible levels of realism when delivering digital experiences, having recently worked on installations for Wanda, such as Harbin Wanda Movie Park and Nanning Wanda Theme Park, Hunan Museum in Changsha, Hunan province, and large-scale cultural water/light shows in places including Xiamen, Fujian province, and Hancheng, Shaanxi province.
For 7thSense, delivering unparalleled media serving technology involves the ability to offer multi-tool, comprehensive feature sets which can be customised to meet specific client needs and project demands. Delta Media Servers deliver high frame rate, high colour intensity, high-resolution content which is fully supported by a proprietary content management system to enable design, scheduling and show control, and much more.
“Display resolution is now at, or nearing, an eye-limiting level,” says 7thSense Design managing director Matt Barton. “That means pixels can no longer be ‘picked out’ by the human eye. Instead, attention is now turning to other elements that impact display perception and visitor experience: colour bit-depth, colour space, frame rate.
“The cinema world has already been experimenting with high frame rate production and playback with the likes of The Hobbit and Billy Lynn’s Long Halftime Walk – the latter we supplied our media serving technology to for the testing and uncompressed playback of 4K resolution in 3D at 120Hz (per eye) in 10-bit colour at the film’s worldwide premiers.”
Bringing IPs to life As the Chinese market develops an appetite for introducing IP-led experiences, demand is growing for large-format 3D/4D/5D rides and theatres powered by cutting-edge multimedia technology. Movie-based rides are an effective way to bring big-name IPs to life with highly realistic and visually stunning content, at the same time helping attract more visitors to the park.
“Audiences also want to control their journey through a story more than ever before. They want to have a level of control over what they see on screen. Interactivity is a hugely important feature of AV that’s becoming increasingly in demand and that’s something Delta Media Server delivers.”
“Our job is to listen and bring together the visions of the end user and the content producers, developing our technologies to enable their ambitions. Behind the scenes, the means of transporting this huge amount of data from source to display are developed to allow for higher fidelity.”
Tech you can rely on In a multimedia experience, it’s crucial that the technology won’t let you down. Nobody wants to see guests disappointed after finding a ride is closed.
Barton says: “Dependability and reliability are vital. Technology should never interrupt the show and distract the visitor from the story. Many attractions operate for long hours and have little availability for maintenance, so things need to work well and any maintenance must be fast.”
“Working with Wincomn and 7thSense makes sense for clients, as we not only deliver the best quality solutions on the market, but we also have close working relationships with attraction end users, other manufacturers and integrators – across China and the world.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
SELECTED PROJECTS • Chisui • Dragon Palace White Whale Water World • Haikou 5D Theater • Hancheng Water Show • Harbin Wanda Movie Park • Hunan Museum • Nanning Wanda Theme Park • Shanxi Shangluo Danhe Building Mapping Show • SuperD Visual Experience Center • Xiamen Haichang Lake Water Shoe • Zhenghou Meisheng Miaoli Sales Center
Testimonial
Hansen Yang
Hansen YangDeputy General ManagerWincomn
“Wincomn is an important AV integrator in China and 7thSense supports us greatly in development of the theme park and exhibition market and we value the partnership with 7thSense very much. 7thSense media servers are very important to theme park AV systems and we have found Delta Media Servers provide the best technical features and most reliable technology. Setting them apart from other media servers, Delta Media Servers have excellent uncompressed playback, warp and blend ability, and outstanding bandwidth up to 6.5 Gb/s, supporting 8K movie play and 120 fps, 4:4:4, 12-bit formats.”
For Wincomn, working in partnership with 7thSense enables incredible levels of realism
Matt Barton, 7thSense managing director
7thSense delivers unparalleled media serving technology
Delta Media Servers deliver high frame rate, high-resolution content
For Wincomn, working in partnership with 7thSense enables incredible levels of realism
With more than 100 theme parks in the pipeline, China’s attractions boom is showing no signs of abating. Responding to this rapid expansion, 7thSense Design, the UK-based manufacturer of the Delta Media Server range, has been working with Beijing audiovisual solutions provider Wincomn Technology, providing a trusted partner on projects across the country.
Wincomn, which is headquartered in Beijing with sub-branches in Shanghai, Shenzhen, Hong Kong, Chengdu, Wuhan, Xi’an and Shenyang, provides products, software and hardware solutions for control rooms and conferences, culture and entertainment, and VR and simulation projects.
With expertise in the attractions sector, Wincomn acts as the preferred distributor and integrator for 7thSense Delta Media Servers for theme parks, live shows, museums, science centres and planetariums across China, delivering content for dark rides and theatres, projection mapping and other world-class multimedia experiences. The partnership means clients are offered creative planning, design consulting, system design, hardware and software development, software and hardware integration, operation maintenance and after-sales support.
7thSense has worked closely with the team at Wincomn on more than 30 projects, bringing state-of-the-art installations to China’s most popular visitor attractions.
Incredible realism For Wincomn, working in partnership with 7thSense enables incredible levels of realism when delivering digital experiences, having recently worked on installations for Wanda, such as Harbin Wanda Movie Park and Nanning Wanda Theme Park, Hunan Museum in Changsha, Hunan province, and large-scale cultural water/light shows in places including Xiamen, Fujian province, and Hancheng, Shaanxi province.
For 7thSense, delivering unparalleled media serving technology involves the ability to offer multi-tool, comprehensive feature sets which can be customised to meet specific client needs and project demands. Delta Media Servers deliver high frame rate, high colour intensity, high-resolution content which is fully supported by a proprietary content management system to enable design, scheduling and show control, and much more.
“Display resolution is now at, or nearing, an eye-limiting level,” says 7thSense Design managing director Matt Barton. “That means pixels can no longer be ‘picked out’ by the human eye. Instead, attention is now turning to other elements that impact display perception and visitor experience: colour bit-depth, colour space, frame rate.
“The cinema world has already been experimenting with high frame rate production and playback with the likes of The Hobbit and Billy Lynn’s Long Halftime Walk – the latter we supplied our media serving technology to for the testing and uncompressed playback of 4K resolution in 3D at 120Hz (per eye) in 10-bit colour at the film’s worldwide premiers.”
Bringing IPs to life As the Chinese market develops an appetite for introducing IP-led experiences, demand is growing for large-format 3D/4D/5D rides and theatres powered by cutting-edge multimedia technology. Movie-based rides are an effective way to bring big-name IPs to life with highly realistic and visually stunning content, at the same time helping attract more visitors to the park.
“Audiences also want to control their journey through a story more than ever before. They want to have a level of control over what they see on screen. Interactivity is a hugely important feature of AV that’s becoming increasingly in demand and that’s something Delta Media Server delivers.”
“Our job is to listen and bring together the visions of the end user and the content producers, developing our technologies to enable their ambitions. Behind the scenes, the means of transporting this huge amount of data from source to display are developed to allow for higher fidelity.”
Tech you can rely on In a multimedia experience, it’s crucial that the technology won’t let you down. Nobody wants to see guests disappointed after finding a ride is closed.
Barton says: “Dependability and reliability are vital. Technology should never interrupt the show and distract the visitor from the story. Many attractions operate for long hours and have little availability for maintenance, so things need to work well and any maintenance must be fast.”
“Working with Wincomn and 7thSense makes sense for clients, as we not only deliver the best quality solutions on the market, but we also have close working relationships with attraction end users, other manufacturers and integrators – across China and the world.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
SELECTED PROJECTS • Chisui • Dragon Palace White Whale Water World • Haikou 5D Theater • Hancheng Water Show • Harbin Wanda Movie Park • Hunan Museum • Nanning Wanda Theme Park • Shanxi Shangluo Danhe Building Mapping Show • SuperD Visual Experience Center • Xiamen Haichang Lake Water Shoe • Zhenghou Meisheng Miaoli Sales Center
Testimonial
Hansen Yang
Hansen YangDeputy General ManagerWincomn
“Wincomn is an important AV integrator in China and 7thSense supports us greatly in development of the theme park and exhibition market and we value the partnership with 7thSense very much. 7thSense media servers are very important to theme park AV systems and we have found Delta Media Servers provide the best technical features and most reliable technology. Setting them apart from other media servers, Delta Media Servers have excellent uncompressed playback, warp and blend ability, and outstanding bandwidth up to 6.5 Gb/s, supporting 8K movie play and 120 fps, 4:4:4, 12-bit formats.”
For Wincomn, working in partnership with 7thSense enables incredible levels of realism
Matt Barton, 7thSense managing director
7thSense delivers unparalleled media serving technology
Delta Media Servers deliver high frame rate, high-resolution content
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
