Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Industry Opinion
Zoos & Aquariums

Sabrina Brando, Animal welfare coordinator, WAZA


Chimpanzees fishing for termites with long sticks, elephants playing and socialising with their friends and family members in a pool, or a monitor lizard climbing to catch insects in a special high up feeder are interesting and wonderful activities to watch. Promoting optimal animal welfare and predominantly positive experiences 24/7 across an animal’s lifespan is one of the core responsibilities of accredited zoos and aquariums today.

Caring for Wildlife, a WAZA Animal Welfare Strategy, offers guidance on topics like assessment and monitoring of animal welfare, environmental enrichment, exhibit design, research, engagement and interaction with visitors. As animal welfare coordinator for WAZA, I work with members and external experts on matters related to animal welfare.

Where possible we also reach out to non-WAZA members to offer welfare support and advice. The expression “a rising tide lifts all boats” underscores one of WAZA’s objectives, which is to collaborate with others in our shared commitment to maintain, improve and actively encourage optimal animal welfare in all facilities housing wild animals.

Animals should be provided with opportunities for choice and control through a stimulating and complex environment and enriching activities. Different climate zones and views, the ability to retreat from a group, having to solve a puzzle to access that valued nut – these are ways zoos not only engage animals, but also the visiting public. By engaging the public through activities – and seeing happy animals – zoos hope to promote human behaviour change, caring for animals, nature and the planet.

Sabrina Brando, Animal welfare coordinator, WAZA

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 2
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Industry Opinion
Zoos & Aquariums

Sabrina Brando, Animal welfare coordinator, WAZA


Chimpanzees fishing for termites with long sticks, elephants playing and socialising with their friends and family members in a pool, or a monitor lizard climbing to catch insects in a special high up feeder are interesting and wonderful activities to watch. Promoting optimal animal welfare and predominantly positive experiences 24/7 across an animal’s lifespan is one of the core responsibilities of accredited zoos and aquariums today.

Caring for Wildlife, a WAZA Animal Welfare Strategy, offers guidance on topics like assessment and monitoring of animal welfare, environmental enrichment, exhibit design, research, engagement and interaction with visitors. As animal welfare coordinator for WAZA, I work with members and external experts on matters related to animal welfare.

Where possible we also reach out to non-WAZA members to offer welfare support and advice. The expression “a rising tide lifts all boats” underscores one of WAZA’s objectives, which is to collaborate with others in our shared commitment to maintain, improve and actively encourage optimal animal welfare in all facilities housing wild animals.

Animals should be provided with opportunities for choice and control through a stimulating and complex environment and enriching activities. Different climate zones and views, the ability to retreat from a group, having to solve a puzzle to access that valued nut – these are ways zoos not only engage animals, but also the visiting public. By engaging the public through activities – and seeing happy animals – zoos hope to promote human behaviour change, caring for animals, nature and the planet.

Sabrina Brando, Animal welfare coordinator, WAZA

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 2
LATEST NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS