With work well underway on its groundbreaking collaboration
with China’s Evergrande Group, IDEATTACK shares details
of three brand new attractions in the pipeline
Curse of the Jaguar is a terrifying walk-through haunted house attraction conceptualised by IDEATTACK
IDEATTACK, a global leader in tourism and leisure destination creation, is moving forward in the design phase of two major theme parks for China’s Evergrande Group, located in Kaifeng and Changsha cities.
Evergrande, one of the largest real-estate companies in eastern Asia, has exclusively partnered with IDEATTACK on several theme parks set to open within the next few years, following a rigorous round of bidding and concept pitches by many of the top design firms in the industry.
Over the past several months, IDEATTACK has been developing thrilling concepts for world-class attractions that will immerse guests in exotic, faraway places and enchanted worlds straight out of storybooks and the most fantastical reaches of the imagination.
IDEATTACK is dedicated to creating guest experiences of the highest order, combining excellence in storytelling with cutting-edge placemaking technology and dazzling visual effects that will redefine the art of themed entertainment in China and beyond.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
AIR RACE Air Race takes guests on a journey beneath the ocean, where a Mermaid King presides over a royal pavilion, entered through an antechamber made of coral fans and seashells of all shapes and sizes. Here in the boarding area, the king appears on a video wall to invite everyone to celebrate his reign.
The Mermaid King takes his guests on a ‘flying’ tour of his underwater kingdom aboard shell-inspired vehicles, travelling through schools of fish, sharks and dolphins, while the long tentacles of jellyfish drift down from above.
Air Race
CURSE OF THE JAGUAR Curse of the Jaguar is a terrifying walk-through haunted attraction experience that places guests in the middle of an ancient Mayan pyramid, where evil spirits do their best to make the intruders permanent residents. The journey begins at an abandoned tourist expedition office in the South American jungle. With startling visual effects and terrifying jump scare moments, will the jaguar god of the underworld show mercy on the group of guests?
Curse of the Jaguar
GUARDIANS OF THE AMAZON The Guardians of the Amazon is a river ride adventure through the heart of the rainforest. Filled with danger and wonder, the family-friendly attraction educates guests about the Amazon region, its people and many different creatures, and the dangers of deforestation. Guests follow a jungle path into the village of an indigenous tribe where they meet Mateo, a native boy who talks about being a volunteer for the Amazon Patrol and the various beliefs of his elders. Boarding a 20-passenger boat ride, the adventure begins, drifting past stunning sets accompanied by elaborate lighting and special effects, a rousing musical score, and a heart-pounding climactic moment – resulting in one of the largest flume drops in the country.
The Guardians of the Amazon
COMPANY PROFILES
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With work well underway on its groundbreaking collaboration
with China’s Evergrande Group, IDEATTACK shares details
of three brand new attractions in the pipeline
Curse of the Jaguar is a terrifying walk-through haunted house attraction conceptualised by IDEATTACK
IDEATTACK, a global leader in tourism and leisure destination creation, is moving forward in the design phase of two major theme parks for China’s Evergrande Group, located in Kaifeng and Changsha cities.
Evergrande, one of the largest real-estate companies in eastern Asia, has exclusively partnered with IDEATTACK on several theme parks set to open within the next few years, following a rigorous round of bidding and concept pitches by many of the top design firms in the industry.
Over the past several months, IDEATTACK has been developing thrilling concepts for world-class attractions that will immerse guests in exotic, faraway places and enchanted worlds straight out of storybooks and the most fantastical reaches of the imagination.
IDEATTACK is dedicated to creating guest experiences of the highest order, combining excellence in storytelling with cutting-edge placemaking technology and dazzling visual effects that will redefine the art of themed entertainment in China and beyond.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
AIR RACE Air Race takes guests on a journey beneath the ocean, where a Mermaid King presides over a royal pavilion, entered through an antechamber made of coral fans and seashells of all shapes and sizes. Here in the boarding area, the king appears on a video wall to invite everyone to celebrate his reign.
The Mermaid King takes his guests on a ‘flying’ tour of his underwater kingdom aboard shell-inspired vehicles, travelling through schools of fish, sharks and dolphins, while the long tentacles of jellyfish drift down from above.
Air Race
CURSE OF THE JAGUAR Curse of the Jaguar is a terrifying walk-through haunted attraction experience that places guests in the middle of an ancient Mayan pyramid, where evil spirits do their best to make the intruders permanent residents. The journey begins at an abandoned tourist expedition office in the South American jungle. With startling visual effects and terrifying jump scare moments, will the jaguar god of the underworld show mercy on the group of guests?
Curse of the Jaguar
GUARDIANS OF THE AMAZON The Guardians of the Amazon is a river ride adventure through the heart of the rainforest. Filled with danger and wonder, the family-friendly attraction educates guests about the Amazon region, its people and many different creatures, and the dangers of deforestation. Guests follow a jungle path into the village of an indigenous tribe where they meet Mateo, a native boy who talks about being a volunteer for the Amazon Patrol and the various beliefs of his elders. Boarding a 20-passenger boat ride, the adventure begins, drifting past stunning sets accompanied by elaborate lighting and special effects, a rousing musical score, and a heart-pounding climactic moment – resulting in one of the largest flume drops in the country.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
