With work well underway on its groundbreaking collaboration
with China’s Evergrande Group, IDEATTACK shares details
of three brand new attractions in the pipeline
Curse of the Jaguar is a terrifying walk-through haunted house attraction conceptualised by IDEATTACK
IDEATTACK, a global leader in tourism and leisure destination creation, is moving forward in the design phase of two major theme parks for China’s Evergrande Group, located in Kaifeng and Changsha cities.
Evergrande, one of the largest real-estate companies in eastern Asia, has exclusively partnered with IDEATTACK on several theme parks set to open within the next few years, following a rigorous round of bidding and concept pitches by many of the top design firms in the industry.
Over the past several months, IDEATTACK has been developing thrilling concepts for world-class attractions that will immerse guests in exotic, faraway places and enchanted worlds straight out of storybooks and the most fantastical reaches of the imagination.
IDEATTACK is dedicated to creating guest experiences of the highest order, combining excellence in storytelling with cutting-edge placemaking technology and dazzling visual effects that will redefine the art of themed entertainment in China and beyond.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
AIR RACE Air Race takes guests on a journey beneath the ocean, where a Mermaid King presides over a royal pavilion, entered through an antechamber made of coral fans and seashells of all shapes and sizes. Here in the boarding area, the king appears on a video wall to invite everyone to celebrate his reign.
The Mermaid King takes his guests on a ‘flying’ tour of his underwater kingdom aboard shell-inspired vehicles, travelling through schools of fish, sharks and dolphins, while the long tentacles of jellyfish drift down from above.
Air Race
CURSE OF THE JAGUAR Curse of the Jaguar is a terrifying walk-through haunted attraction experience that places guests in the middle of an ancient Mayan pyramid, where evil spirits do their best to make the intruders permanent residents. The journey begins at an abandoned tourist expedition office in the South American jungle. With startling visual effects and terrifying jump scare moments, will the jaguar god of the underworld show mercy on the group of guests?
Curse of the Jaguar
GUARDIANS OF THE AMAZON The Guardians of the Amazon is a river ride adventure through the heart of the rainforest. Filled with danger and wonder, the family-friendly attraction educates guests about the Amazon region, its people and many different creatures, and the dangers of deforestation. Guests follow a jungle path into the village of an indigenous tribe where they meet Mateo, a native boy who talks about being a volunteer for the Amazon Patrol and the various beliefs of his elders. Boarding a 20-passenger boat ride, the adventure begins, drifting past stunning sets accompanied by elaborate lighting and special effects, a rousing musical score, and a heart-pounding climactic moment – resulting in one of the largest flume drops in the country.
With work well underway on its groundbreaking collaboration
with China’s Evergrande Group, IDEATTACK shares details
of three brand new attractions in the pipeline
Curse of the Jaguar is a terrifying walk-through haunted house attraction conceptualised by IDEATTACK
IDEATTACK, a global leader in tourism and leisure destination creation, is moving forward in the design phase of two major theme parks for China’s Evergrande Group, located in Kaifeng and Changsha cities.
Evergrande, one of the largest real-estate companies in eastern Asia, has exclusively partnered with IDEATTACK on several theme parks set to open within the next few years, following a rigorous round of bidding and concept pitches by many of the top design firms in the industry.
Over the past several months, IDEATTACK has been developing thrilling concepts for world-class attractions that will immerse guests in exotic, faraway places and enchanted worlds straight out of storybooks and the most fantastical reaches of the imagination.
IDEATTACK is dedicated to creating guest experiences of the highest order, combining excellence in storytelling with cutting-edge placemaking technology and dazzling visual effects that will redefine the art of themed entertainment in China and beyond.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
AIR RACE Air Race takes guests on a journey beneath the ocean, where a Mermaid King presides over a royal pavilion, entered through an antechamber made of coral fans and seashells of all shapes and sizes. Here in the boarding area, the king appears on a video wall to invite everyone to celebrate his reign.
The Mermaid King takes his guests on a ‘flying’ tour of his underwater kingdom aboard shell-inspired vehicles, travelling through schools of fish, sharks and dolphins, while the long tentacles of jellyfish drift down from above.
Air Race
CURSE OF THE JAGUAR Curse of the Jaguar is a terrifying walk-through haunted attraction experience that places guests in the middle of an ancient Mayan pyramid, where evil spirits do their best to make the intruders permanent residents. The journey begins at an abandoned tourist expedition office in the South American jungle. With startling visual effects and terrifying jump scare moments, will the jaguar god of the underworld show mercy on the group of guests?
Curse of the Jaguar
GUARDIANS OF THE AMAZON The Guardians of the Amazon is a river ride adventure through the heart of the rainforest. Filled with danger and wonder, the family-friendly attraction educates guests about the Amazon region, its people and many different creatures, and the dangers of deforestation. Guests follow a jungle path into the village of an indigenous tribe where they meet Mateo, a native boy who talks about being a volunteer for the Amazon Patrol and the various beliefs of his elders. Boarding a 20-passenger boat ride, the adventure begins, drifting past stunning sets accompanied by elaborate lighting and special effects, a rousing musical score, and a heart-pounding climactic moment – resulting in one of the largest flume drops in the country.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
