Beauty & Melody Hair and Spa sold more than 3,500 vouchers with Groupon / shutterstock
Beauty & Melody is a salon group offering hair, beauty, and aesthetic treatments across London. Playing host to L’Oréal and Aveda hairstyling services plus treatments from the likes of Caci and Environ, the salons are a go-to haven for many celebrities.
Following the opening of its first salon, Beauty & Melody Hair and Spa needed to make its name known. Elena Hachaturianc, owner of Beauty & Melody tells Spa Business how using Groupon has helped her expand the company.
What encouraged you to work with Groupon? Before working with Groupon, I had tried many different marketing strategies. The location of the salon is very central, and we have lots of hotels around us. I had meetings with hotel managers and concierges and we worked with local businesses to offer corporate discounts, however, we never achieved the results we really wanted. I’d heard about Groupon before I opened my first salon, and I really liked the idea that with Groupon you only have to pay when you have a customer. There are usually never any guarantees with a marketing strategy; you can spend thousands and might not even have one customer, so this strategy really appealed to me.
How did you use Groupon? Through Groupon we sold laser hair removal and spa deals. To give you an example of its success, we sold more than 3,500 vouchers during the first eight months of trading in just one of our salons.
How has Groupon helped your business? As a result of working with Groupon, after a year and a half in business, I’ve managed to open six more branches – we have seven branches now. It’s also helped to employ more staff; we’ve gone from five to more than 70 people.
Would you recommend Groupon? I would recommend Groupon for other businesses who are looking for huge online exposure, increased website traffic, and if it’s the right deal – a lot of new customers!
KEYWORD: Groupon
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 1
Promotional feature: Oakworks
Dafne Berlanga, vice president of international business
development of Oakworks, discusses the importance of sustainability
Beauty & Melody Hair and Spa sold more than 3,500 vouchers with Groupon / shutterstock
Beauty & Melody is a salon group offering hair, beauty, and aesthetic treatments across London. Playing host to L’Oréal and Aveda hairstyling services plus treatments from the likes of Caci and Environ, the salons are a go-to haven for many celebrities.
Following the opening of its first salon, Beauty & Melody Hair and Spa needed to make its name known. Elena Hachaturianc, owner of Beauty & Melody tells Spa Business how using Groupon has helped her expand the company.
What encouraged you to work with Groupon? Before working with Groupon, I had tried many different marketing strategies. The location of the salon is very central, and we have lots of hotels around us. I had meetings with hotel managers and concierges and we worked with local businesses to offer corporate discounts, however, we never achieved the results we really wanted. I’d heard about Groupon before I opened my first salon, and I really liked the idea that with Groupon you only have to pay when you have a customer. There are usually never any guarantees with a marketing strategy; you can spend thousands and might not even have one customer, so this strategy really appealed to me.
How did you use Groupon? Through Groupon we sold laser hair removal and spa deals. To give you an example of its success, we sold more than 3,500 vouchers during the first eight months of trading in just one of our salons.
How has Groupon helped your business? As a result of working with Groupon, after a year and a half in business, I’ve managed to open six more branches – we have seven branches now. It’s also helped to employ more staff; we’ve gone from five to more than 70 people.
Would you recommend Groupon? I would recommend Groupon for other businesses who are looking for huge online exposure, increased website traffic, and if it’s the right deal – a lot of new customers!
KEYWORD: Groupon
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 1
Promotional feature: Oakworks
Dafne Berlanga, vice president of international business
development of Oakworks, discusses the importance of sustainability
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
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