Luckow is the former executive director of Canyon Ranch and hopes to bring a similar model to Europe and beyond
As a former executive director of US destination spa Canyon Ranch, Joshua Luckow had the rare opportunity to work in every key area of the business while overseeing the company’s complicated operations and jointly running the flagship property in Arizona.
Now, he wants to use his experience to bring a similar type of wellness destination to Europe and beyond. Working with several other former Canyon Ranch employees, Luckow has started a new venture, SolaVieve, which will design, develop, acquire and operate holistic, immersive wellness properties.
“This is the dawn of a consumer-led revolution within the booming wellness market,” says Luckow. “Vacationing is moving from indulgence to purpose; hospitality from conventional to experiential. At the same time, healthcare is shifting from sick care to optimal living, while spa is moving from a glamorous extravagance to a meaningful pursuit.”
Joining him is Jerry Cohen, who co-founded Canyon Ranch and was the long-standing CEO, and will serve as SolaVieve’s executive chairman; and Natalie Rushton, who was senior operations manager for Canyon Ranch’s At Sea SpaClub division, and who is the vice president of operations.
Luckow says SolaVieve, which is headquartered in Geneva, Switzerland, is focused on generating a sustainable triple-bottom-line return — people, planet, and profit. Key to the model is bringing on expert staff who engage guests at a transformational level in health and wellbeing. “We are not about momentary detoxification or mere escapism, but nurturing one’s lifestyle,” says Rushton.
Programming falls under one of six divisions: Health & Healing, Fitness & Movement, Spiritual & Creative, Rest & Relaxation, Food & Nutrition, and Personal Growth. The business model will bring an all-inclusive concept, in order to “minimise the transactional costs that might prevent someone from pursuing their passion, curiosity, or recommended health action,” says Luckow.
Plans are underway for the first SolaVieve, but Luckow is keeping specifics under wraps for now. He hopes to have three locations within the next five years.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 1
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Luckow is the former executive director of Canyon Ranch and hopes to bring a similar model to Europe and beyond
As a former executive director of US destination spa Canyon Ranch, Joshua Luckow had the rare opportunity to work in every key area of the business while overseeing the company’s complicated operations and jointly running the flagship property in Arizona.
Now, he wants to use his experience to bring a similar type of wellness destination to Europe and beyond. Working with several other former Canyon Ranch employees, Luckow has started a new venture, SolaVieve, which will design, develop, acquire and operate holistic, immersive wellness properties.
“This is the dawn of a consumer-led revolution within the booming wellness market,” says Luckow. “Vacationing is moving from indulgence to purpose; hospitality from conventional to experiential. At the same time, healthcare is shifting from sick care to optimal living, while spa is moving from a glamorous extravagance to a meaningful pursuit.”
Joining him is Jerry Cohen, who co-founded Canyon Ranch and was the long-standing CEO, and will serve as SolaVieve’s executive chairman; and Natalie Rushton, who was senior operations manager for Canyon Ranch’s At Sea SpaClub division, and who is the vice president of operations.
Luckow says SolaVieve, which is headquartered in Geneva, Switzerland, is focused on generating a sustainable triple-bottom-line return — people, planet, and profit. Key to the model is bringing on expert staff who engage guests at a transformational level in health and wellbeing. “We are not about momentary detoxification or mere escapism, but nurturing one’s lifestyle,” says Rushton.
Programming falls under one of six divisions: Health & Healing, Fitness & Movement, Spiritual & Creative, Rest & Relaxation, Food & Nutrition, and Personal Growth. The business model will bring an all-inclusive concept, in order to “minimise the transactional costs that might prevent someone from pursuing their passion, curiosity, or recommended health action,” says Luckow.
Plans are underway for the first SolaVieve, but Luckow is keeping specifics under wraps for now. He hopes to have three locations within the next five years.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 1
Promotional feature: Oakworks
Dafne Berlanga, vice president of international business
development of Oakworks, discusses the importance of sustainability
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
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