Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
People
Delta Kay

Our art has been appropriated, our flag has been stolen. Our stories must remain with us


Indigenous tour operator Delta Kay has launched a new guided walking tour, sharing an Aboriginal perspective of the coastline around the iconic Cape Byron Lighthouse on mainland Australia’s most easterly point.

Aimed at helping visitors gain a deeper understanding of the local Bundjalung people and the cultural significance of Byron Bay’s coast, the 1.5 hour-long tour takes in coastal rainforests, beaches, Cape Byron and the lighthouse.

During the tour, Kay – a respected Arakwal custodian from the Byron Bay region known as Bundjalung nation – shares insights into the spiritual history and significance of the landscape, telling traditional Dreaming stories that explain the relationship between the Bundjalung people and the land. Guests also learn about native bush foods and natural medicine and have the opportunity to spot wildlife including dolphins, koalas, sea eagles and wallabies.

“I want people to leave my tours with a deeper understanding of how my family have always cared for the land and are still caring for it,” said Kay. “I believe this understanding leads to a stronger feeling of belonging for our locals and a deeper respect from visitors who want to connect with Indigenous people and learn about this incredible place.

“The Lighthouse, of course, is such a European symbol, and the fact that we can infuse the Aboriginal narrative into the experience provides a truly unique viewpoint that will give visitors a much richer perspective of the Byron region.”

According to Kay, tours and indigenous experiences play an important role in fostering respect for the land and for Indigenous cultures.

“Byron Shire has many sacred sites that we want protected for future generations – we need people who are not Indigenous to this country to support us and avoid certain areas to protect them. Or, if you’re visiting a sensitive area then to behave appropriately, refrain from splashing it up on Instagram – just enjoy the moment!”

Indigenous tourism and attractions are a growing trend centred on cultural authenticity and a desire for education and culture exchange. However there are concerns about non-Indigenous operators misrepresenting the cultures they are showcasing.

“It’s important for visitors to follow cultural protocols and ensure that they use genuine Indigenous tours, not non-Indigenous people telling our stories and culture,” said Kay.

“Our art has been appropriated internationally, our flag has been stolen, our stories, at the very least, must remain with us – not with non-Indigenous tourism operators.

“I respectfully ask tour operators to ensure they have an Indigenous person from their traditional country doing cultural interpretations. Indigenous tourism must be led by Aboriginal people.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2025 issue 1
  • Editor's letter: A fresh perspective
    As a new report argues that silence can help visitors better appreciate zoos, Magali Robathan explores a different way of operating
  • People: Marian Lee
    As Netflix announces the launch of immersive attraction Netflix House, we hear about the plans from the company’s CMO
  • People: Frida Escobedo
    The first woman to design a wing at the Metropolitan Museum of Art shares her vision for a more usable and welcoming space for modern and contemporary art
  • People: Delta Kay
    Indigenous experiences are important for fostering respect, and must not be co-opted by non Indigenous operators, says Aboriginal tour guide Delta Kay
  • Theme parks: Bob Weis
    The former president of Imagineering pulls back the curtain to give a behind the scenes look at how some of Disney’s biggest projects took shape
  • Museums: Space to learn
    From the world’s first AI art museum to the latest cultural institution transforming a rural Japanese island... We check out some intriguing museums taking shape across the globe
  • Technology: Guiding light
    Genell Zuciya, creator of attractions for Disney and Meow Wolf, explores the transformative power of lighting
  • Immersive attractions: The magic ingredient
    With its ability to transform visitors’ emotions, music is key to creating powerful experiences, says composer Dom James
  • Theme parks: Block party
    Merlin meets Minecraft in a $85m deal set to bring the world’s biggest selling video game to life. Could this be Merlin’s most significant partnership?
  • Museums: A new dawn
    The first phase of a ground-breaking new museum campus has opened in Benin City, Nigeria. Is this the future for post-colonial institutions?
  • Theme parks: Universal Epic Universe: countdown to opening
    Billed as the most ambitious theme park Universal has ever created, Epic Universe is taking shape in Florida. We check it out
  • Research: Quiet zoos
    Could a quieter zoo environment restore zoos’ original purpose as restorative retreats for overstimulated minds? The authors of a new research paper certainly think so
/ Photo courtesy of Explore Byron Bay
The tour offers an Aboriginal perspective on the coastline around Byron Bay
The tour offers an Aboriginal perspective on the coastline around Byron Bay / Photo: Destination NSW
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
People
Delta Kay

Our art has been appropriated, our flag has been stolen. Our stories must remain with us


Indigenous tour operator Delta Kay has launched a new guided walking tour, sharing an Aboriginal perspective of the coastline around the iconic Cape Byron Lighthouse on mainland Australia’s most easterly point.

Aimed at helping visitors gain a deeper understanding of the local Bundjalung people and the cultural significance of Byron Bay’s coast, the 1.5 hour-long tour takes in coastal rainforests, beaches, Cape Byron and the lighthouse.

During the tour, Kay – a respected Arakwal custodian from the Byron Bay region known as Bundjalung nation – shares insights into the spiritual history and significance of the landscape, telling traditional Dreaming stories that explain the relationship between the Bundjalung people and the land. Guests also learn about native bush foods and natural medicine and have the opportunity to spot wildlife including dolphins, koalas, sea eagles and wallabies.

“I want people to leave my tours with a deeper understanding of how my family have always cared for the land and are still caring for it,” said Kay. “I believe this understanding leads to a stronger feeling of belonging for our locals and a deeper respect from visitors who want to connect with Indigenous people and learn about this incredible place.

“The Lighthouse, of course, is such a European symbol, and the fact that we can infuse the Aboriginal narrative into the experience provides a truly unique viewpoint that will give visitors a much richer perspective of the Byron region.”

According to Kay, tours and indigenous experiences play an important role in fostering respect for the land and for Indigenous cultures.

“Byron Shire has many sacred sites that we want protected for future generations – we need people who are not Indigenous to this country to support us and avoid certain areas to protect them. Or, if you’re visiting a sensitive area then to behave appropriately, refrain from splashing it up on Instagram – just enjoy the moment!”

Indigenous tourism and attractions are a growing trend centred on cultural authenticity and a desire for education and culture exchange. However there are concerns about non-Indigenous operators misrepresenting the cultures they are showcasing.

“It’s important for visitors to follow cultural protocols and ensure that they use genuine Indigenous tours, not non-Indigenous people telling our stories and culture,” said Kay.

“Our art has been appropriated internationally, our flag has been stolen, our stories, at the very least, must remain with us – not with non-Indigenous tourism operators.

“I respectfully ask tour operators to ensure they have an Indigenous person from their traditional country doing cultural interpretations. Indigenous tourism must be led by Aboriginal people.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2025 issue 1
  • Editor's letter: A fresh perspective
    As a new report argues that silence can help visitors better appreciate zoos, Magali Robathan explores a different way of operating
  • People: Marian Lee
    As Netflix announces the launch of immersive attraction Netflix House, we hear about the plans from the company’s CMO
  • People: Frida Escobedo
    The first woman to design a wing at the Metropolitan Museum of Art shares her vision for a more usable and welcoming space for modern and contemporary art
  • People: Delta Kay
    Indigenous experiences are important for fostering respect, and must not be co-opted by non Indigenous operators, says Aboriginal tour guide Delta Kay
  • Theme parks: Bob Weis
    The former president of Imagineering pulls back the curtain to give a behind the scenes look at how some of Disney’s biggest projects took shape
  • Museums: Space to learn
    From the world’s first AI art museum to the latest cultural institution transforming a rural Japanese island... We check out some intriguing museums taking shape across the globe
  • Technology: Guiding light
    Genell Zuciya, creator of attractions for Disney and Meow Wolf, explores the transformative power of lighting
  • Immersive attractions: The magic ingredient
    With its ability to transform visitors’ emotions, music is key to creating powerful experiences, says composer Dom James
  • Theme parks: Block party
    Merlin meets Minecraft in a $85m deal set to bring the world’s biggest selling video game to life. Could this be Merlin’s most significant partnership?
  • Museums: A new dawn
    The first phase of a ground-breaking new museum campus has opened in Benin City, Nigeria. Is this the future for post-colonial institutions?
  • Theme parks: Universal Epic Universe: countdown to opening
    Billed as the most ambitious theme park Universal has ever created, Epic Universe is taking shape in Florida. We check it out
  • Research: Quiet zoos
    Could a quieter zoo environment restore zoos’ original purpose as restorative retreats for overstimulated minds? The authors of a new research paper certainly think so
/ Photo courtesy of Explore Byron Bay
The tour offers an Aboriginal perspective on the coastline around Byron Bay
The tour offers an Aboriginal perspective on the coastline around Byron Bay / Photo: Destination NSW
LATEST NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS