Theo Papadopoulos and Candy Holland worked on Lego Mythica / PHOTO: Inhouse Images
Merlin Entertainments’ Legoland Windsor theme park in the UK has reopened with a new multi-million-pound attraction, the Lego Mythica: World of Mythical Creatures zone.
The new zone is home to the UK’s first ever flying theatre ride – called Flight of The Sky Lion – which stands at more than 25 metres tall. The 4D experience includes wind, mist and aroma effects, which have been synchronised with the animated film to fully immerse families in the Lego Mythica world.
Flight of The Sky Lion is accompanied by an array of other attractions and rides, such as the Fire and Ice Freefall, a drop ride and the Hydra’s Challenge water ride.
Other attractions include Creature Creation, where guests can build their very own creatures; an adventure play area called Lava Dragon Play; a character meet and greet experience called Creature Encounter and The Hungry Troll restaurant.
Creative lead Theo Papadopoulos and senior creative director for Legoland Parks Candy Holland worked closely with children to design the new Mythica zone. Here they tell us about the journey from concept to completion.
What’s special/unique/exciting about LEGO Mythica? LEGO Mythica is a parallel dimension to our own. And whenever someone builds a fantasy creature using LEGO bricks in our world, it incredibly comes to life as a real creature in Mythica. Given that the types of creatures that live in Mythica are created mainly by kids, it’s home to some incredible and very unusual creatures. There are dragons, sea monsters, and unicorns, but also flying lions, flying dogs and even flying elephants! How do elephants fly? Using their butterfly wing ears of course!
Highlights include giant sized LEGO mythical creatures, super cute baby Alicorn ‘Bitsandbobs’ and Fire and Ice Bird on the family drop towers attraction. The most epic attraction is Flight of the Sky Lion – the UK’s first flying theatre ride – where guests can take flight on an incredible adventure and go even deeper into this parallel world with the Sky Lion Maximus.
How did you come up with the concept and theme of this land? After extensive research exploring various themed routes, we realised that the theme of mythical creatures was a much-loved evergreen theme for our target demographic. Importantly it’s popular for both boys and girls which enables families to all enjoy the experience together.
You worked with children when designing LEGO Mythica. What input did they have? The coolest thing about designing LEGO Mythica with children is that we realised very early on that the kids were the experts! As the theme is all about incredible creatures that kids can create using their imaginations and LEGO bricks, it allowed the children to lead the creative process and guide us (adults) on what type of creature creations they perceived as cool, engaging, scary, friendly etc. They also had a desire to create creatures with special abilities and certain personalities. For instance, the creation of the fire and ice bird was born from the mash-up of totally opposing powers and in a child’s mind it was totally normal for a mysterious bird to be half on fire, half frozen and have the ability to shoot fire and ice balls all at once.
How has the pandemic affected your work? Hugely – this project was especially rewarding after spending the best part of the last year in lockdown mode. Working from home in a form of physical isolation isn’t the most natural atmosphere for creative collaboration and development. We had to find other ways to communicate and work through the thousands of design details needed to develop the project together with all our partners.
We also had to find other ways of implementing and delivering the experience once on site.
For example, before the pandemic our overseas film production team, who created the sound mix for the flying theatre, would have come and installed it themselves, mixing all the levels on site. But instead we found UK-based local specialists to collaborate with and implement the mix.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 2
Museums: Museum of everything
At Depot Van Beuningen, a new kind of museum is taking shape, with the whole collection on show
Interview: Joe Pine
From mass customised itineraries to hybrid experiences, the pandemic is influencing attractions trends, says thought leader, Joe Pine
Disney: The Art of Marvel
Disneyland Paris has opened its new Marvel-inspired hotel. Art director Caroline May tells us what made it such a special project to work on
Interview: Nicolas de Villiers
As Puy du Fou opens its first park outside France, its president tells Attractions Management about his ambitious global plans and why China is next on his radar
Research: All creatures great and small
Large, charismatic animals drive footfall to zoos, but there are more unusual ways of boosting attendance, says Yvonne Buckley
Research: Power of youth
Teenage volunteers can help tween visitors get more out of their visits to science centres, new research shows
Disney: Reach for the stars
Dreamed up by Star Wars fans and brought to life by Disney Imagineers – a sneak peek at the Star Wars Galactic Starcruiser hotel experience
Research: Animal magic
A national study in Japan has shown how partnering with entertainment companies can help drive visits and donations to zoos
Museums: The way we live
London’s Museum of the Home has reopened after a major refurbishment. We hear from the architects and museum director
Theo Papadopoulos and Candy Holland worked on Lego Mythica / PHOTO: Inhouse Images
Merlin Entertainments’ Legoland Windsor theme park in the UK has reopened with a new multi-million-pound attraction, the Lego Mythica: World of Mythical Creatures zone.
The new zone is home to the UK’s first ever flying theatre ride – called Flight of The Sky Lion – which stands at more than 25 metres tall. The 4D experience includes wind, mist and aroma effects, which have been synchronised with the animated film to fully immerse families in the Lego Mythica world.
Flight of The Sky Lion is accompanied by an array of other attractions and rides, such as the Fire and Ice Freefall, a drop ride and the Hydra’s Challenge water ride.
Other attractions include Creature Creation, where guests can build their very own creatures; an adventure play area called Lava Dragon Play; a character meet and greet experience called Creature Encounter and The Hungry Troll restaurant.
Creative lead Theo Papadopoulos and senior creative director for Legoland Parks Candy Holland worked closely with children to design the new Mythica zone. Here they tell us about the journey from concept to completion.
What’s special/unique/exciting about LEGO Mythica? LEGO Mythica is a parallel dimension to our own. And whenever someone builds a fantasy creature using LEGO bricks in our world, it incredibly comes to life as a real creature in Mythica. Given that the types of creatures that live in Mythica are created mainly by kids, it’s home to some incredible and very unusual creatures. There are dragons, sea monsters, and unicorns, but also flying lions, flying dogs and even flying elephants! How do elephants fly? Using their butterfly wing ears of course!
Highlights include giant sized LEGO mythical creatures, super cute baby Alicorn ‘Bitsandbobs’ and Fire and Ice Bird on the family drop towers attraction. The most epic attraction is Flight of the Sky Lion – the UK’s first flying theatre ride – where guests can take flight on an incredible adventure and go even deeper into this parallel world with the Sky Lion Maximus.
How did you come up with the concept and theme of this land? After extensive research exploring various themed routes, we realised that the theme of mythical creatures was a much-loved evergreen theme for our target demographic. Importantly it’s popular for both boys and girls which enables families to all enjoy the experience together.
You worked with children when designing LEGO Mythica. What input did they have? The coolest thing about designing LEGO Mythica with children is that we realised very early on that the kids were the experts! As the theme is all about incredible creatures that kids can create using their imaginations and LEGO bricks, it allowed the children to lead the creative process and guide us (adults) on what type of creature creations they perceived as cool, engaging, scary, friendly etc. They also had a desire to create creatures with special abilities and certain personalities. For instance, the creation of the fire and ice bird was born from the mash-up of totally opposing powers and in a child’s mind it was totally normal for a mysterious bird to be half on fire, half frozen and have the ability to shoot fire and ice balls all at once.
How has the pandemic affected your work? Hugely – this project was especially rewarding after spending the best part of the last year in lockdown mode. Working from home in a form of physical isolation isn’t the most natural atmosphere for creative collaboration and development. We had to find other ways to communicate and work through the thousands of design details needed to develop the project together with all our partners.
We also had to find other ways of implementing and delivering the experience once on site.
For example, before the pandemic our overseas film production team, who created the sound mix for the flying theatre, would have come and installed it themselves, mixing all the levels on site. But instead we found UK-based local specialists to collaborate with and implement the mix.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 2
Museums: Museum of everything
At Depot Van Beuningen, a new kind of museum is taking shape, with the whole collection on show
Interview: Joe Pine
From mass customised itineraries to hybrid experiences, the pandemic is influencing attractions trends, says thought leader, Joe Pine
Disney: The Art of Marvel
Disneyland Paris has opened its new Marvel-inspired hotel. Art director Caroline May tells us what made it such a special project to work on
Interview: Nicolas de Villiers
As Puy du Fou opens its first park outside France, its president tells Attractions Management about his ambitious global plans and why China is next on his radar
Research: All creatures great and small
Large, charismatic animals drive footfall to zoos, but there are more unusual ways of boosting attendance, says Yvonne Buckley
Research: Power of youth
Teenage volunteers can help tween visitors get more out of their visits to science centres, new research shows
Disney: Reach for the stars
Dreamed up by Star Wars fans and brought to life by Disney Imagineers – a sneak peek at the Star Wars Galactic Starcruiser hotel experience
Research: Animal magic
A national study in Japan has shown how partnering with entertainment companies can help drive visits and donations to zoos
Museums: The way we live
London’s Museum of the Home has reopened after a major refurbishment. We hear from the architects and museum director
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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