After a year in which our homes have
become the centre of our lives, London’s
100-year-old Museum of the Home has
reopened with a new look and a new
purpose. Magali Robathan takes a look
A new entrance opposite Hoxton Station has been added to increase footfall / Photo: Hufton+Crow
After being locked down for much of the past year, the public are now being invited to learn more about the places we’ve been confined to, as the Museum of the Home in Hoxton, London reopens following an £18.1m redevelopment by Wright & Wright.
The 100-year-old Museum of the Home (formerly the Geffrye Museum) is housed in a group of 18th-century almshouses and gardens, and is designed to be a ‘creative space to explore and debate the meaning of home’ through displays of its permanent collections, exhibitions, performances, discussions, and events.
In 2011, the museum brought in David Chipperfield Architects to create more space via a proposal that involved demolishing the site’s listed pub to create a new extension – locals campaigned to save the pub, the council refused planning permission and David Chipperfield’s scheme did not proceed.
Ten years on, Wright & Wright’s redevelopment sees the pub turned into the museum’s café, and consolidates the historic buildings with new contemporary spaces, creating 80 per cent more exhibition space and 50 per cent more public space. It also introduces a new entrance, adds two new garden pavilions and a street-facing café, and improves public access.
In the main almshouse, the architects have excavated and re-established the lower ground floor to form the new Home Galleries, which explore the concept of home over the past 400 years. The first floors have been reinstated to create a new Collections Library and Study Room, and the reception area has also been redesigned. A reconfigured circulation route gives visitors more flexibility to navigate the museum in their own way.
Two new pavilions – one with a green roof planted to increase biodiversity – provide community space for educational activities.
UNCOMFORTABLE TRUTHS The museum has faced controversy over the contentious statue of 17th century merchant and slave trader Robert Geffrye, the former namesake of the museum who partly funded the almshouses in which it stands. While consultation last year found that the majority of locals supported the removal of the statue from the museum’s grounds, UK culture secretary Oliver Dowden demanded that it should remain.
In the end, the board of trustees decided to keep and explain the statue in its current position, with a new panel that details the history of Geffrye, including his connections to the slave trade. A statement on the museum website says that the board and museum team are continuing to review and discuss options for the statue, and that: “We will confront, challenge and learn from the uncomfortable truths of the origins of the Museum buildings, and fulfil our commitment to diversity and inclusion.”
NEW CURATORIAL APPROACH While the previous focus was mainly on the changing design of homes, the aim now is to widen the appeal of the museum by focusing on contemporary issues, including changing family structures, homelessness and our emotional and psychological experiences of home.
The museum still features its 11 period rooms, or Rooms Through Time. A mix of contemporary and historical stories are told in the new Home Galleries via films, exhibits and interactive displays. Events currently running include a photo exhibition celebrating the resilience of single parent families and monthly online panel talks on themes including migration, foster care, social housing, family and gender.
In 2020, the museum invited the public to submit stories of their home lives during lockdown as part of the national collecting project Stay Home. The results join its Documenting Homes archive, which contains around 8,000 items.
Sonia Solicari
Director, Museum of the Home
"We hope visitors will be intrigued and inspired by the personal stories of home life which run through our new and reimagined galleries and programmes – from diverse contemporary and historical stories in the Home Galleries, to Stay Home, our rapid-response collecting project documenting home life during lockdown, and Behind the Door, our pioneering
partnership with the London Homeless Collective.
"In a year when many of our homes have morphed into places to work, learn and keep fit, debating, sharing and delving into ideas, feelings and personal experiences of home seems more important and relevant than ever."
Clare Wright
Architect
and partner at Wright & Wright
"As the poet T.S. Eliot wrote, “Home is where one starts from”. The revitalised Museum of the Home will appeal to those used to exploring museums and to new and younger visitors alike.
"Working with the magical, domestically scaled 18th-century buildings, we have dug down into cellars and opened up roof spaces to reveal hidden spaces, while stitching in modest extensions, linking it all into the Museum’s beautifully cared for gardens, for everyone to enjoy."
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 2
Museums: Museum of everything
At Depot Van Beuningen, a new kind of museum is taking shape, with the whole collection on show
Interview: Joe Pine
From mass customised itineraries to hybrid experiences, the pandemic is influencing attractions trends, says thought leader, Joe Pine
Disney: The Art of Marvel
Disneyland Paris has opened its new Marvel-inspired hotel. Art director Caroline May tells us what made it such a special project to work on
Interview: Nicolas de Villiers
As Puy du Fou opens its first park outside France, its president tells Attractions Management about his ambitious global plans and why China is next on his radar
Research: All creatures great and small
Large, charismatic animals drive footfall to zoos, but there are more unusual ways of boosting attendance, says Yvonne Buckley
Research: Power of youth
Teenage volunteers can help tween visitors get more out of their visits to science centres, new research shows
Disney: Reach for the stars
Dreamed up by Star Wars fans and brought to life by Disney Imagineers – a sneak peek at the Star Wars Galactic Starcruiser hotel experience
Research: Animal magic
A national study in Japan has shown how partnering with entertainment companies can help drive visits and donations to zoos
Museums: The way we live
London’s Museum of the Home has reopened after a major refurbishment. We hear from the architects and museum director
After a year in which our homes have
become the centre of our lives, London’s
100-year-old Museum of the Home has
reopened with a new look and a new
purpose. Magali Robathan takes a look
A new entrance opposite Hoxton Station has been added to increase footfall / Photo: Hufton+Crow
After being locked down for much of the past year, the public are now being invited to learn more about the places we’ve been confined to, as the Museum of the Home in Hoxton, London reopens following an £18.1m redevelopment by Wright & Wright.
The 100-year-old Museum of the Home (formerly the Geffrye Museum) is housed in a group of 18th-century almshouses and gardens, and is designed to be a ‘creative space to explore and debate the meaning of home’ through displays of its permanent collections, exhibitions, performances, discussions, and events.
In 2011, the museum brought in David Chipperfield Architects to create more space via a proposal that involved demolishing the site’s listed pub to create a new extension – locals campaigned to save the pub, the council refused planning permission and David Chipperfield’s scheme did not proceed.
Ten years on, Wright & Wright’s redevelopment sees the pub turned into the museum’s café, and consolidates the historic buildings with new contemporary spaces, creating 80 per cent more exhibition space and 50 per cent more public space. It also introduces a new entrance, adds two new garden pavilions and a street-facing café, and improves public access.
In the main almshouse, the architects have excavated and re-established the lower ground floor to form the new Home Galleries, which explore the concept of home over the past 400 years. The first floors have been reinstated to create a new Collections Library and Study Room, and the reception area has also been redesigned. A reconfigured circulation route gives visitors more flexibility to navigate the museum in their own way.
Two new pavilions – one with a green roof planted to increase biodiversity – provide community space for educational activities.
UNCOMFORTABLE TRUTHS The museum has faced controversy over the contentious statue of 17th century merchant and slave trader Robert Geffrye, the former namesake of the museum who partly funded the almshouses in which it stands. While consultation last year found that the majority of locals supported the removal of the statue from the museum’s grounds, UK culture secretary Oliver Dowden demanded that it should remain.
In the end, the board of trustees decided to keep and explain the statue in its current position, with a new panel that details the history of Geffrye, including his connections to the slave trade. A statement on the museum website says that the board and museum team are continuing to review and discuss options for the statue, and that: “We will confront, challenge and learn from the uncomfortable truths of the origins of the Museum buildings, and fulfil our commitment to diversity and inclusion.”
NEW CURATORIAL APPROACH While the previous focus was mainly on the changing design of homes, the aim now is to widen the appeal of the museum by focusing on contemporary issues, including changing family structures, homelessness and our emotional and psychological experiences of home.
The museum still features its 11 period rooms, or Rooms Through Time. A mix of contemporary and historical stories are told in the new Home Galleries via films, exhibits and interactive displays. Events currently running include a photo exhibition celebrating the resilience of single parent families and monthly online panel talks on themes including migration, foster care, social housing, family and gender.
In 2020, the museum invited the public to submit stories of their home lives during lockdown as part of the national collecting project Stay Home. The results join its Documenting Homes archive, which contains around 8,000 items.
Sonia Solicari
Director, Museum of the Home
"We hope visitors will be intrigued and inspired by the personal stories of home life which run through our new and reimagined galleries and programmes – from diverse contemporary and historical stories in the Home Galleries, to Stay Home, our rapid-response collecting project documenting home life during lockdown, and Behind the Door, our pioneering
partnership with the London Homeless Collective.
"In a year when many of our homes have morphed into places to work, learn and keep fit, debating, sharing and delving into ideas, feelings and personal experiences of home seems more important and relevant than ever."
Clare Wright
Architect
and partner at Wright & Wright
"As the poet T.S. Eliot wrote, “Home is where one starts from”. The revitalised Museum of the Home will appeal to those used to exploring museums and to new and younger visitors alike.
"Working with the magical, domestically scaled 18th-century buildings, we have dug down into cellars and opened up roof spaces to reveal hidden spaces, while stitching in modest extensions, linking it all into the Museum’s beautifully cared for gardens, for everyone to enjoy."
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 2
Museums: Museum of everything
At Depot Van Beuningen, a new kind of museum is taking shape, with the whole collection on show
Interview: Joe Pine
From mass customised itineraries to hybrid experiences, the pandemic is influencing attractions trends, says thought leader, Joe Pine
Disney: The Art of Marvel
Disneyland Paris has opened its new Marvel-inspired hotel. Art director Caroline May tells us what made it such a special project to work on
Interview: Nicolas de Villiers
As Puy du Fou opens its first park outside France, its president tells Attractions Management about his ambitious global plans and why China is next on his radar
Research: All creatures great and small
Large, charismatic animals drive footfall to zoos, but there are more unusual ways of boosting attendance, says Yvonne Buckley
Research: Power of youth
Teenage volunteers can help tween visitors get more out of their visits to science centres, new research shows
Disney: Reach for the stars
Dreamed up by Star Wars fans and brought to life by Disney Imagineers – a sneak peek at the Star Wars Galactic Starcruiser hotel experience
Research: Animal magic
A national study in Japan has shown how partnering with entertainment companies can help drive visits and donations to zoos
Museums: The way we live
London’s Museum of the Home has reopened after a major refurbishment. We hear from the architects and museum director
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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