A new eco-theme park and island resort are being built on the idyllic island of Langkawi in Malaysia, as part of the country’s bid to increase international tourism. We take a look at the early plans
By Jennifer Harbottle | Published in Attractions Management 2014 issue 1
A bio-dome will allow visitors to get closer to Langkawi’s natural assets
Langkawi has long been revered for its beautiful beaches and natural wildlife, but in terms of attractions, it’s kept relatively low key. Despite being only an hour’s flight from Kuala Lumpur, in terms of international visitors, it tends to lose out to the neighbouring islands of Bali in Indonesia and Phuket in Thailand – but that could be about to change with the Malaysian Government’s vision to position Langkawi as one of the top 10 tourist islands in the world by 2015.
The government-owned Langkawi Development Authority (LADA) is in charge of overseeing a number of new tourism initiatives on the island and has set itself a target of securing RM5bn (£948m, £1.5bn, E1.1bn) for private sector investments in various tourism projects over the next two years. LADA has identified two unique locations for development, and in June 2013, a Memorandum of Agreement was signed between LADA and tourism and attractions developer, Pekan Artisan, granting Pekan Artisan an 80-year renewable lease on both sites to develop two separate tourism projects on the island.
Pekan Artisan, headed up by CEO Rob Wyatt, has previously worked in Malaysia on the recently opened cultural attraction, Melaka Alive! The company is now acting as the developer and masterplanner for the new US$220m (£130m, E160m) eco-tourism attraction in Langkawi.
Cultural wonder Site one is situated on the main island and it’s here that Pekan Artisan will be developing Paradise Island Hotel & Gardens on 13 hectares (130,000 sq m) of land. The mixed-use development will include a 250-room eco-hotel, retail, restaurants, and five main attractions celebrating local culture and wildlife.
The key attraction will be ‘Langkawi Flight’, a half-dome theatre with a moving platform, which will show an immersive fly-over film of Langkawi. The attraction is being developed in conjunction with D J Willrich who are in charge of the AV integration. Guests will experience Malaysia’s natural wonders like the mangrove swamps and jungle from the eyes of different species, such as the Langkawi eagle.
Malaysia’s traditional art of Batik painting will feature in parts of the attraction, including in the cultural village where visitors will be able to watch and join in with local artisans as they craft, paint and play traditional music. Guests will also be able to watch interpretations of traditional Langkawi myths in mini theatres called ‘Myth Pods’ which will feature projection onto water curtains, using mixed media inspired by local arts like shadow puppetry (wayang), dance and marshal arts (silat).
Closer to nature The last part of the eco-attraction will be a bio dome; an immersive walk-through attraction from sea bed to tree tops, that will allow guests to get up close and personal with Langkawi’s impressive flora and fauna.
The total experience will last three to four hours and is aimed at a regional tourist demographic. “It’s really an introduction to Langkawi, as it gives you a glimpse of everything the island has on offer, for you to choose which parts you want to discover more of,” Wyatt says.
The first phase of site one is set to open in 2015. After that’s complete, phase two will begin, including a large projection show attraction up on the mountain, based on the history of Langkawi. Additional hotels and adventure trails are also planned.
The second development on site two is on one of the islands that forms Langkawi. Currently it’s untouched, but Pekan Artisan is developing an 80-room high-end luxury boutique hotel here, named Sultan’s Summer Place. This upscale retreat is due to open in 2017 – the same time as phase two of Paradise Island Hotel & Gardens.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2014 issue 1
Editor's letter: Creating Wealth
Great companies like Merlin Entertainments generate whole
ecosystems around themselves, with employees and their families,
shareholders, investors, suppliers, stakeholders and customers
benefiting from the wealth, energy and opportunity they create
Profile: Alberto Zamperla
The Italian ride entrepreneur is
attracting international attention for
his ambitious plans to build a new
cultural attraction in the heart of
Venice. Liz Terry finds out more
Planetariums: Science in the sky
We talk to Techmania's CEO Vlastimil
Volak and designer Glenn Smith
about the opening of the first 3D
Planetarium in the Czech Republic
Museums: Sea Views
Exploring underwater museums with
eco-sculptor Jason deCaires Taylor
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
A new eco-theme park and island resort are being built on the idyllic island of Langkawi in Malaysia, as part of the country’s bid to increase international tourism. We take a look at the early plans
By Jennifer Harbottle | Published in Attractions Management 2014 issue 1
A bio-dome will allow visitors to get closer to Langkawi’s natural assets
Langkawi has long been revered for its beautiful beaches and natural wildlife, but in terms of attractions, it’s kept relatively low key. Despite being only an hour’s flight from Kuala Lumpur, in terms of international visitors, it tends to lose out to the neighbouring islands of Bali in Indonesia and Phuket in Thailand – but that could be about to change with the Malaysian Government’s vision to position Langkawi as one of the top 10 tourist islands in the world by 2015.
The government-owned Langkawi Development Authority (LADA) is in charge of overseeing a number of new tourism initiatives on the island and has set itself a target of securing RM5bn (£948m, £1.5bn, E1.1bn) for private sector investments in various tourism projects over the next two years. LADA has identified two unique locations for development, and in June 2013, a Memorandum of Agreement was signed between LADA and tourism and attractions developer, Pekan Artisan, granting Pekan Artisan an 80-year renewable lease on both sites to develop two separate tourism projects on the island.
Pekan Artisan, headed up by CEO Rob Wyatt, has previously worked in Malaysia on the recently opened cultural attraction, Melaka Alive! The company is now acting as the developer and masterplanner for the new US$220m (£130m, E160m) eco-tourism attraction in Langkawi.
Cultural wonder Site one is situated on the main island and it’s here that Pekan Artisan will be developing Paradise Island Hotel & Gardens on 13 hectares (130,000 sq m) of land. The mixed-use development will include a 250-room eco-hotel, retail, restaurants, and five main attractions celebrating local culture and wildlife.
The key attraction will be ‘Langkawi Flight’, a half-dome theatre with a moving platform, which will show an immersive fly-over film of Langkawi. The attraction is being developed in conjunction with D J Willrich who are in charge of the AV integration. Guests will experience Malaysia’s natural wonders like the mangrove swamps and jungle from the eyes of different species, such as the Langkawi eagle.
Malaysia’s traditional art of Batik painting will feature in parts of the attraction, including in the cultural village where visitors will be able to watch and join in with local artisans as they craft, paint and play traditional music. Guests will also be able to watch interpretations of traditional Langkawi myths in mini theatres called ‘Myth Pods’ which will feature projection onto water curtains, using mixed media inspired by local arts like shadow puppetry (wayang), dance and marshal arts (silat).
Closer to nature The last part of the eco-attraction will be a bio dome; an immersive walk-through attraction from sea bed to tree tops, that will allow guests to get up close and personal with Langkawi’s impressive flora and fauna.
The total experience will last three to four hours and is aimed at a regional tourist demographic. “It’s really an introduction to Langkawi, as it gives you a glimpse of everything the island has on offer, for you to choose which parts you want to discover more of,” Wyatt says.
The first phase of site one is set to open in 2015. After that’s complete, phase two will begin, including a large projection show attraction up on the mountain, based on the history of Langkawi. Additional hotels and adventure trails are also planned.
The second development on site two is on one of the islands that forms Langkawi. Currently it’s untouched, but Pekan Artisan is developing an 80-room high-end luxury boutique hotel here, named Sultan’s Summer Place. This upscale retreat is due to open in 2017 – the same time as phase two of Paradise Island Hotel & Gardens.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2014 issue 1
Editor's letter: Creating Wealth
Great companies like Merlin Entertainments generate whole
ecosystems around themselves, with employees and their families,
shareholders, investors, suppliers, stakeholders and customers
benefiting from the wealth, energy and opportunity they create
Profile: Alberto Zamperla
The Italian ride entrepreneur is
attracting international attention for
his ambitious plans to build a new
cultural attraction in the heart of
Venice. Liz Terry finds out more
Planetariums: Science in the sky
We talk to Techmania's CEO Vlastimil
Volak and designer Glenn Smith
about the opening of the first 3D
Planetarium in the Czech Republic
Museums: Sea Views
Exploring underwater museums with
eco-sculptor Jason deCaires Taylor
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
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