Interior designer Inge Moore has called on hospitality designers to incorporate fun, interactivity and individuality into spa and gym design. Moore is launching bespoke hospitality design studio Muse after leaving Hirsch Bedner Associates (HBA), who will invest in the new company. During her time with HBA, Moore designed a host of hospitality projects, including the renovation of London’s Grosvenor House for JW Marriott, a luxury sleeper train for Belmond in Ireland and the Belmond Eagle Island Safari Lodge in Botswana.
With the new studio, Moore, co-founder Nathan Hutchins, and their team of 15 are working on a spa resort in Goa, a new hotel in Ibiza and another luxury train for Belmond. Individuality is the feature that unifies these projects, says Moore. The interior designer says that the whole way we’re thinking about travel experiences is changing.
“These days, when we stay at a nice place, we expect there to be a great spa, gym, fitness facilities and yoga,” she says. “The better you can deliver those spaces, the more special you make people’s experience. They should be super-fun areas to socialise and learn.
“It’s so, so important to stand out,” she says. “Everywhere you go, there are three or four good hotels and countless Airbnbs, so yours needs to be special. People choose to stay at the more interesting spaces, especially now the world’s become much more visual, with social media, and everyone sending selfies immediately. That creates a huge opportunity for designers to make beautiful spaces that also make people feel good and have a ‘wow factor.’”
But Moore says a truly great spa design has to do more than just look good. “For me, space has to make you feel,” she says. “If you don’t feel something about the space, you’re not going to remember the space. Feel and look are intertwined. You can’t take one away and just have the other, because it won’t be remembered at all if you do that – it’ll just be another pretty space.”
Moore says the key to success is delivering a story, as well as allowing guests to have a fun experience. “People increasingly want to learn about health and wellbeing through spaces where you do interactive things together,” she says. “Our idea is you go to a hotel and you learn something or experience something new while you’re there. By presenting these experiences in a fun, interactive way that appeals to people across the age spectrum, you can create really interesting, memorable experiences.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 1
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Interior designer Inge Moore has called on hospitality designers to incorporate fun, interactivity and individuality into spa and gym design. Moore is launching bespoke hospitality design studio Muse after leaving Hirsch Bedner Associates (HBA), who will invest in the new company. During her time with HBA, Moore designed a host of hospitality projects, including the renovation of London’s Grosvenor House for JW Marriott, a luxury sleeper train for Belmond in Ireland and the Belmond Eagle Island Safari Lodge in Botswana.
With the new studio, Moore, co-founder Nathan Hutchins, and their team of 15 are working on a spa resort in Goa, a new hotel in Ibiza and another luxury train for Belmond. Individuality is the feature that unifies these projects, says Moore. The interior designer says that the whole way we’re thinking about travel experiences is changing.
“These days, when we stay at a nice place, we expect there to be a great spa, gym, fitness facilities and yoga,” she says. “The better you can deliver those spaces, the more special you make people’s experience. They should be super-fun areas to socialise and learn.
“It’s so, so important to stand out,” she says. “Everywhere you go, there are three or four good hotels and countless Airbnbs, so yours needs to be special. People choose to stay at the more interesting spaces, especially now the world’s become much more visual, with social media, and everyone sending selfies immediately. That creates a huge opportunity for designers to make beautiful spaces that also make people feel good and have a ‘wow factor.’”
But Moore says a truly great spa design has to do more than just look good. “For me, space has to make you feel,” she says. “If you don’t feel something about the space, you’re not going to remember the space. Feel and look are intertwined. You can’t take one away and just have the other, because it won’t be remembered at all if you do that – it’ll just be another pretty space.”
Moore says the key to success is delivering a story, as well as allowing guests to have a fun experience. “People increasingly want to learn about health and wellbeing through spaces where you do interactive things together,” she says. “Our idea is you go to a hotel and you learn something or experience something new while you’re there. By presenting these experiences in a fun, interactive way that appeals to people across the age spectrum, you can create really interesting, memorable experiences.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 1
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
