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People
James Cretney

The world needs us all to be more ambitious


As Marwell Zoo celebrates its 50th anniversary, it is renewing its focus on sustainability and conservation, with wildlife tracking and protection programmes in Kenya and North Africa, the generation of renewable energy from animal waste and plans to go beyond carbon neutral. CEO James Cretney speaks exclusively to Attractions Management about zoo poo, animal welfare and Marwell’s international conservation work.

How has 2022 gone so far?
2022 has been a great year for Marwell Zoo in terms of our conservation and sustainability work. Earlier this year, we won the Queen’s Award for Enterprise: Sustainable Development, as a result of work on our sustainability aims – particularly converting zoo poo into energy that we use to heat our Energy for Life tropical house. The scheme has been such a success that we are now heating many of the larger buildings within the park using energy from our zoo poo energy centre.

2022 is also the first year since COVID that we’ve been able to welcome guests all year round, plus we’re launching Glow Marwell, our first ever after-dark lights event.

Tell us about your new Energy for Life tropical house
Energy for Life is the most immersive exhibit at Marwell Zoo. Spanning two levels, the building was designed to give guests the best vantage points and face-to-face encounters with our tropical animals and plants. What makes it truly special though, is that it’s helping us achieve our goal of becoming carbon neutral.

Next door to the tropical house, our energy centre converts the 700 tonnes of animal waste we previously paid to dispose of into energy, reducing our carbon footprint and our dependency on fossil fuels. The heat required to create the tropical house’s humid environment comes directly from the energy centre.

The building’s curved roof uses materials that allow natural light to shine through whilst insulating the building against heat loss.

Rainwater is harvested from the roof into two 50,000 litre tanks that provide the water for the building. In essence, the building is totally self-sufficient and provides the perfect habitat for the hundreds of plants and animals that live there.

What other initiatives are helping to improve sustainability at Marwell?
We have 170kWp of solar panels on our rooftops generating around 150,000kWh of electricity per year. We’re also repairing ageing underground pipework to reduce water wastage and we’ve installed water filling stations to encourage guests to refill bottles and reduce the use of single-use plastic.

These changes have helped us to reduce water consumption by 23 per cent, waste by 46 per cent and our carbon footprint by 77 per cent.

We’re looking into large scale rainwater capture to further reduce our water usage by up to 60 per cent, surpassing carbon neutral and introducing new recycling options to reduce the amount of waste generated. In addition, our ethical sourcing strategy ensures items in our gift shop are made from recycled and sustainable materials and we only use paper or home-compostable packaging.

These goals are particularly important to Marwell because our core mission as an organisation is to conserve biodiversity and other natural resources, both locally and internationally. We hope to inspire others by demonstrating ways of conserving our planet’s natural resources.

You are involved in conservation projects in North Africa. What work are you doing there?
Our work in Tunisia has included the translocation of 10 barbery sheep to Zaghouan National Park to establish the species in a new area. The species had declined dramatically due to illegal, unsustainable hunting and habitat degradation to the extent that only a few free-living groups remain. It’s hoped, through the implementation of the national strategy, that the species will return to more of the arid mountain landscapes.

This work follows in the footsteps of Marwell’s engagement in work to reintroduce scimitar-horned oryx, a species that had been classified as extinct in the wild but are now – thanks to reintroductions to the wild from captive bred populations – breeding in the wild once again. Similarly, Addax and North African Ostrich are important species that are either critically vulnerable or now extinct in these former range areas, that we are working with.

You’re working in northern Kenya to monitor wildlife. Can you tell us more?
We’re engaging with local communities to monitor wildlife and gather information about native animals including Grevy’s zebra, dik-dik, black-backed jackals and cheetahs. In these areas, poaching seems to be on the increase, so our team is working closely with Kenya Wildlife Service and a number of local partners to share information that will help the authorities protect the wildlife. We’ve been working with community conservancies to help provide movement corridors with quality resources for animals to ensure their survival. During the recent droughts, supplementary hay provision was supplied to help them survive the harsh conditions.

Our long-term goal in Kenya is to ensure the survival of species that might otherwise become extinct, while supporting biodiversity. Whilst the tactics we use to achieve this will likely change over time with the knowledge our research brings, biodiversity absolutely underpins this work.

What are the results of your work?
The best example of the results of our conservation work is probably the scimitar-horned oryx. Once abundant, they were assessed as being extinct in the wild in 2000. Hunting, fragmentation and competition with livestock caused populations to decline to the point of extinction and it’s thanks to captive bred populations that we’ve been able to help reverse this process.

Scimitar-horned oryx have been reintroduced in Chad and are now beginning to breed in the wild. Similar reintroductions in protected areas of Tunisia started in 1985 with 10 animals from Marwell and Edinburgh zoos. In 1999 and 2007 Marwell co-ordinated the release of scimitar-horned oryx in three more protected areas within their historic range.

What other plans do you have?
We have lots of plans for the zoo and the work we do overseas. Underlying all our work is a very clear mission to support biodiversity, encourage sustainability and connect people to the nature around them.

Sharing our knowledge is vital to engage others in our sustainable journey. We’ve reached audiences worldwide and engage with tens of thousands of children and young people through our education programmes.

We know there’s still more we can do and we’re always looking at new ways of working, of conserving natural resources and of helping wildlife to thrive, even when the odds are stacked against it.

The world needs us all to be more ambitious – not just achieving but surpassing carbon neutrality; not just saving but having a vision for thriving wildlife; not just being economic with resources but making better use of them.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
  • Editor's letter: Creating change
    Museums and attractions must harness their potential to create real change, says Magali Robathan
  • Letters: Write to reply
    Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
  • People: Es Devlin
    Known for her large scale public art installations, the designer and stage director has been awarded a CBE
  • People: James Cretney
    Marwell’s CEO on conservation, communities and harnessing zoo poo
  • People: Evert Poor
    On what the Canadian Prime Minister’s visit meant for the Indigenous Peoples Experience
  • Interview: Ramona Bass
    Half way thought a $130m masterplan and with conservation projects in 30 countries, Fort Worth Zoo is thinking big, its co-chair tells Magali Robathan
  • Research: Tough times
    The cost of living crisis is already seeing the public cut its leisure spend, but these steps will help attractions keep visitors coming, says Jon Young
  • Innovation: Ars Electronica
    Linz in Austria has reinvented itself as a city of innovation, with the future facing Ars Electronica Center at its heart
  • Tech: Emotional reward
    Scientists have found a way to tweak video game difficulty according to player emotion, and it has huge potential for visitor attractions
  • Profile: Margaret Kerrison
    The former Disney Imagineer is determined to share what she’s learned about creating absorbing worlds for visitors
  • Preview: Bird Paradise
    Singapore is bringing its nature attractions together to help drive conservation and improve the visitor experience
  • Interview: Graham MacVoy
    How the team behind Boomtown Festival harnessed their brand of creativity to build a unique permanent attraction
  • Scientific research: Under the sea
    A new Red Sea scientific research centre and marine life attraction will offer visitors AR experiences, underwater walks, submarine dives and more
  • Tech: Getting personal
    These operators are getting clever with technology, using digital companions to personalise the guest experience, creating opportunities for deeper connections
Animal waste is now being converted into energy at Marwell
Animal waste is now being converted into energy at Marwell / Photo: Jason Brown
The tropical house is totally self-sufficient for energy and water
The tropical house is totally self-sufficient for energy and water / Photo: Jason Brown
Marwell has already reduced its carbon footprint by 77 per cent
Marwell has already reduced its carbon footprint by 77 per cent / Photo: Paul Collins
Marwell is dedicated to a vision for thriving wildlife
Marwell is dedicated to a vision for thriving wildlife / Photo: Jason Brown
Marwell has engaged thousands of children through its education programmes
Marwell has engaged thousands of children through its education programmes / Photo: Paul Collins
Connecting people to nature is one of Marwell’s missions
Connecting people to nature is one of Marwell’s missions / Photo: Paul Collins
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
People
James Cretney

The world needs us all to be more ambitious


As Marwell Zoo celebrates its 50th anniversary, it is renewing its focus on sustainability and conservation, with wildlife tracking and protection programmes in Kenya and North Africa, the generation of renewable energy from animal waste and plans to go beyond carbon neutral. CEO James Cretney speaks exclusively to Attractions Management about zoo poo, animal welfare and Marwell’s international conservation work.

How has 2022 gone so far?
2022 has been a great year for Marwell Zoo in terms of our conservation and sustainability work. Earlier this year, we won the Queen’s Award for Enterprise: Sustainable Development, as a result of work on our sustainability aims – particularly converting zoo poo into energy that we use to heat our Energy for Life tropical house. The scheme has been such a success that we are now heating many of the larger buildings within the park using energy from our zoo poo energy centre.

2022 is also the first year since COVID that we’ve been able to welcome guests all year round, plus we’re launching Glow Marwell, our first ever after-dark lights event.

Tell us about your new Energy for Life tropical house
Energy for Life is the most immersive exhibit at Marwell Zoo. Spanning two levels, the building was designed to give guests the best vantage points and face-to-face encounters with our tropical animals and plants. What makes it truly special though, is that it’s helping us achieve our goal of becoming carbon neutral.

Next door to the tropical house, our energy centre converts the 700 tonnes of animal waste we previously paid to dispose of into energy, reducing our carbon footprint and our dependency on fossil fuels. The heat required to create the tropical house’s humid environment comes directly from the energy centre.

The building’s curved roof uses materials that allow natural light to shine through whilst insulating the building against heat loss.

Rainwater is harvested from the roof into two 50,000 litre tanks that provide the water for the building. In essence, the building is totally self-sufficient and provides the perfect habitat for the hundreds of plants and animals that live there.

What other initiatives are helping to improve sustainability at Marwell?
We have 170kWp of solar panels on our rooftops generating around 150,000kWh of electricity per year. We’re also repairing ageing underground pipework to reduce water wastage and we’ve installed water filling stations to encourage guests to refill bottles and reduce the use of single-use plastic.

These changes have helped us to reduce water consumption by 23 per cent, waste by 46 per cent and our carbon footprint by 77 per cent.

We’re looking into large scale rainwater capture to further reduce our water usage by up to 60 per cent, surpassing carbon neutral and introducing new recycling options to reduce the amount of waste generated. In addition, our ethical sourcing strategy ensures items in our gift shop are made from recycled and sustainable materials and we only use paper or home-compostable packaging.

These goals are particularly important to Marwell because our core mission as an organisation is to conserve biodiversity and other natural resources, both locally and internationally. We hope to inspire others by demonstrating ways of conserving our planet’s natural resources.

You are involved in conservation projects in North Africa. What work are you doing there?
Our work in Tunisia has included the translocation of 10 barbery sheep to Zaghouan National Park to establish the species in a new area. The species had declined dramatically due to illegal, unsustainable hunting and habitat degradation to the extent that only a few free-living groups remain. It’s hoped, through the implementation of the national strategy, that the species will return to more of the arid mountain landscapes.

This work follows in the footsteps of Marwell’s engagement in work to reintroduce scimitar-horned oryx, a species that had been classified as extinct in the wild but are now – thanks to reintroductions to the wild from captive bred populations – breeding in the wild once again. Similarly, Addax and North African Ostrich are important species that are either critically vulnerable or now extinct in these former range areas, that we are working with.

You’re working in northern Kenya to monitor wildlife. Can you tell us more?
We’re engaging with local communities to monitor wildlife and gather information about native animals including Grevy’s zebra, dik-dik, black-backed jackals and cheetahs. In these areas, poaching seems to be on the increase, so our team is working closely with Kenya Wildlife Service and a number of local partners to share information that will help the authorities protect the wildlife. We’ve been working with community conservancies to help provide movement corridors with quality resources for animals to ensure their survival. During the recent droughts, supplementary hay provision was supplied to help them survive the harsh conditions.

Our long-term goal in Kenya is to ensure the survival of species that might otherwise become extinct, while supporting biodiversity. Whilst the tactics we use to achieve this will likely change over time with the knowledge our research brings, biodiversity absolutely underpins this work.

What are the results of your work?
The best example of the results of our conservation work is probably the scimitar-horned oryx. Once abundant, they were assessed as being extinct in the wild in 2000. Hunting, fragmentation and competition with livestock caused populations to decline to the point of extinction and it’s thanks to captive bred populations that we’ve been able to help reverse this process.

Scimitar-horned oryx have been reintroduced in Chad and are now beginning to breed in the wild. Similar reintroductions in protected areas of Tunisia started in 1985 with 10 animals from Marwell and Edinburgh zoos. In 1999 and 2007 Marwell co-ordinated the release of scimitar-horned oryx in three more protected areas within their historic range.

What other plans do you have?
We have lots of plans for the zoo and the work we do overseas. Underlying all our work is a very clear mission to support biodiversity, encourage sustainability and connect people to the nature around them.

Sharing our knowledge is vital to engage others in our sustainable journey. We’ve reached audiences worldwide and engage with tens of thousands of children and young people through our education programmes.

We know there’s still more we can do and we’re always looking at new ways of working, of conserving natural resources and of helping wildlife to thrive, even when the odds are stacked against it.

The world needs us all to be more ambitious – not just achieving but surpassing carbon neutrality; not just saving but having a vision for thriving wildlife; not just being economic with resources but making better use of them.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 4
  • Editor's letter: Creating change
    Museums and attractions must harness their potential to create real change, says Magali Robathan
  • Letters: Write to reply
    Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
  • People: Es Devlin
    Known for her large scale public art installations, the designer and stage director has been awarded a CBE
  • People: James Cretney
    Marwell’s CEO on conservation, communities and harnessing zoo poo
  • People: Evert Poor
    On what the Canadian Prime Minister’s visit meant for the Indigenous Peoples Experience
  • Interview: Ramona Bass
    Half way thought a $130m masterplan and with conservation projects in 30 countries, Fort Worth Zoo is thinking big, its co-chair tells Magali Robathan
  • Research: Tough times
    The cost of living crisis is already seeing the public cut its leisure spend, but these steps will help attractions keep visitors coming, says Jon Young
  • Innovation: Ars Electronica
    Linz in Austria has reinvented itself as a city of innovation, with the future facing Ars Electronica Center at its heart
  • Tech: Emotional reward
    Scientists have found a way to tweak video game difficulty according to player emotion, and it has huge potential for visitor attractions
  • Profile: Margaret Kerrison
    The former Disney Imagineer is determined to share what she’s learned about creating absorbing worlds for visitors
  • Preview: Bird Paradise
    Singapore is bringing its nature attractions together to help drive conservation and improve the visitor experience
  • Interview: Graham MacVoy
    How the team behind Boomtown Festival harnessed their brand of creativity to build a unique permanent attraction
  • Scientific research: Under the sea
    A new Red Sea scientific research centre and marine life attraction will offer visitors AR experiences, underwater walks, submarine dives and more
  • Tech: Getting personal
    These operators are getting clever with technology, using digital companions to personalise the guest experience, creating opportunities for deeper connections
Animal waste is now being converted into energy at Marwell
Animal waste is now being converted into energy at Marwell / Photo: Jason Brown
The tropical house is totally self-sufficient for energy and water
The tropical house is totally self-sufficient for energy and water / Photo: Jason Brown
Marwell has already reduced its carbon footprint by 77 per cent
Marwell has already reduced its carbon footprint by 77 per cent / Photo: Paul Collins
Marwell is dedicated to a vision for thriving wildlife
Marwell is dedicated to a vision for thriving wildlife / Photo: Jason Brown
Marwell has engaged thousands of children through its education programmes
Marwell has engaged thousands of children through its education programmes / Photo: Paul Collins
Connecting people to nature is one of Marwell’s missions
Connecting people to nature is one of Marwell’s missions / Photo: Paul Collins
LATEST NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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