Nicolas de Villiers says Puy du Fou has “carefully screened the US for the next stage of our expansion” / Photo: stephane audran/puy du fou
Puy du Fou is set to enter the US attractions market with its iconic, immersive themed visitor experience, after securing a partnership with the Eastern Band of Cherokee Indians (EBCI).
The EBCI Tribal Council has approved plans to provide US$75m worth of funding for phase 1 of The Gateway to Adventure project in Sevierville, Tennessee.
The Puy du Fou element will be a major part of the 200-acre development, located at the start of the Smoky Mountains. According to EBCI, the US’ first Puy du Fou will be a fully immersive walk-through show inspired by an “authentic and heartbreaking Cherokee story” of their heroism in World War 1.
As well as Puy du Fou, The Gateway to Adventure project will feature the world’s largest Buc-ee’s Family Travel Center, as well as shops, restaurants, other themed experiences, parks and hotels.
Here Nicolas de Villiers, chairman and artistic director of Puy du Fou, speaks exclusively to Attractions Management about this exciting project.
How did your partnership with the Eastern Band of Cherokee Indians come about? Thanks to Matthew Cross, founder of consultancy and development company OE Experiences, we crossed paths with the EBCI, who were looking for diversification by creating a family destination in Sevier County. Puy du Fou is a celebration of history and cultural roots; we mainly deal with stories inspired by history. EBCI wanted an original show with a new brand able to bring a new concept to this region. EBCI has been very open to the ideas Puy du Fou has presented; as such, this partnership makes perfect sense.
What will the show involve? This immersive experience will be a deep dive into an authentic and breathtaking history – the story of the Cherokee volunteers who fought alongside American boys for their country and for freedom during the First World War. This story is little-known and will pay a deserved tribute to these heroes. From the Appalachian foothills to the French battlefields, our spectators of all ages will embark on an epic journey that will transform them.
What excites you and the team most about telling this story about the Cherokee Indians? For us, each new meeting is an opportunity to discover another culture, another history, another perspective on our world. We’ve been touched by the glorious and suffering history of the Cherokees; there are some similarities with our history, here in western France. We’ve witnessed them making their path in modern America with hope, success and determination. proud of their Cherokee roots and cultural legacy. Our feeling is admiration just as much as excitement: how could it be otherwise?
Why did you choose the Smoky Mountains for your first US attraction? During the past year, we’ve carefully screened the USA for the next step of our international expansion. It became clear to us that South-East America, and especially the Great Smoky Mountains area could be a perfect fit for us. The natural beauty of the countryside, the legendary southern hospitality, the sense of community combined with a booming tourist destination and great support from local authorities set the stage for our first flag in America.
What do you see as the biggest challenges of developing the Puy du Fou experience for the US market? The biggest challenge for us is to become genuinely American in our hearts and minds, in order to understand what will move our future audience, trigger their curiosity and incite them to come and visit us. This is an exciting challenge which is also our signature: we don’t replicate our creations everywhere in the world. We adapt them to the local culture, where we create what we call ‘rooted entertainment’.
What are the biggest opportunities of expanding into the US? The USA is THE country for entertainment. We’ve been coming here every year for 40 years and we’re still fascinated by the depth of the market and its perpetual evolution.
Moreover, the experts of the American entertainment industry were the first to recognise our uniqueness – in Los Angeles in 2012 (Thea Award for Best Park in the World) and in Orlando in 2014 (IAAPA Applause Award for Best Park in the World), thus paving the way for our international fame.
It’s now time for us to bring Puy du Fou to our American friends: there are so many beautiful stories to tell in this country where experiences such ours don’t exist yet.
Are you looking for opportunities elsewhere in the US? Right now, our main goal is to create this first show. It’s likely to be just the start of our American adventure, though.
What else are you currently working on? We’re following our strategy of ‘perpetual creation’ in order to densify our offer in our parks in France and Spain: here, new creations will soon open their gates to the public.
Our teams are also developing a great immersive show in Shanghai, which will be unveiled before the end of the year.
In parallel, we’ve launched our own train experience: Le Grand Tour – a 4,000km tour of France’s magnificent treasures, lasting six days and five nights.
We’ve also created Puy du Fou Films, a movie production company which will extend the Puy du Fou brand from stage to screen, telling beautiful and epic stories for international audiences. A first drama, The Last Bandit, will be released early next year.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 2
Editor's letter: Open for all
We must listen to the communities we’re trying to serve if we’re going to make attractions inclusive for everyone, says Magali Robathan
Interview: Chris Mather
As the Gretna Green Experience opens in Scotland, Mather & Co’s CEO shares the highs and lows of almost three decades in exhibition design
Waterparks: Down to earth
The world’s first ‘living waterslides’, a hydroponic farm, rooftop beehives and more than 1,500 trees – all part of the Therme Manchester next generation waterpark’s aims to be as green as possible
Museums: Gardens of the future
Dubai’s new Museum of the Future has opened with a bang. We look at how the innovative landscaping aims to support the museum’s message
Technology: A whole new world
The metaverse is coming, and the attractions industry needs to pay attention. Lesley Morisetti explores the challenges and opportunities
Immersive art: In the picture
Van Gogh: The Immersive Experience is part of a massive trend promising to offer new perspectives on art and artists
Awards: Museums & Heritage Awards
As the Oscars of the museum world celebrate the best, brightest and most creative, we take a look at this year’s winners
Tourism: The winds of change
Attractions providers not willing to take risks and get truly creative will get left behind, says Dr Terry Stevens. Here’s how to stay ahead of the curve
Research: A sustainable future
Research shows that consumers want attractions to get greener, faster, and they’re actively pushing for change. BVA BDRC’s Jon Young talks us through the numbers
Puy de Fou has partnered with the Eastern Band of Cherokee Indians / Photo: EBCI/The 407
Richard Sneed, principal chief of the Eastern Band of Cherokee Indians (centre wearing navy shirt), during a visit to Puy du Fou France in 2021 / Photo: PUY DU FOU
COMPANY PROFILES
Alterface
Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
Holovis
Holovis is a privately owned company
established in 2004 by CEO Stuart
Hetherington. [more...]
TechnoAlpin Indoor
TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd
RMA Ltd is a one-stop global company
that can design, build and produce from a
greenfield site upw [more...]
Nicolas de Villiers says Puy du Fou has “carefully screened the US for the next stage of our expansion” / Photo: stephane audran/puy du fou
Puy du Fou is set to enter the US attractions market with its iconic, immersive themed visitor experience, after securing a partnership with the Eastern Band of Cherokee Indians (EBCI).
The EBCI Tribal Council has approved plans to provide US$75m worth of funding for phase 1 of The Gateway to Adventure project in Sevierville, Tennessee.
The Puy du Fou element will be a major part of the 200-acre development, located at the start of the Smoky Mountains. According to EBCI, the US’ first Puy du Fou will be a fully immersive walk-through show inspired by an “authentic and heartbreaking Cherokee story” of their heroism in World War 1.
As well as Puy du Fou, The Gateway to Adventure project will feature the world’s largest Buc-ee’s Family Travel Center, as well as shops, restaurants, other themed experiences, parks and hotels.
Here Nicolas de Villiers, chairman and artistic director of Puy du Fou, speaks exclusively to Attractions Management about this exciting project.
How did your partnership with the Eastern Band of Cherokee Indians come about? Thanks to Matthew Cross, founder of consultancy and development company OE Experiences, we crossed paths with the EBCI, who were looking for diversification by creating a family destination in Sevier County. Puy du Fou is a celebration of history and cultural roots; we mainly deal with stories inspired by history. EBCI wanted an original show with a new brand able to bring a new concept to this region. EBCI has been very open to the ideas Puy du Fou has presented; as such, this partnership makes perfect sense.
What will the show involve? This immersive experience will be a deep dive into an authentic and breathtaking history – the story of the Cherokee volunteers who fought alongside American boys for their country and for freedom during the First World War. This story is little-known and will pay a deserved tribute to these heroes. From the Appalachian foothills to the French battlefields, our spectators of all ages will embark on an epic journey that will transform them.
What excites you and the team most about telling this story about the Cherokee Indians? For us, each new meeting is an opportunity to discover another culture, another history, another perspective on our world. We’ve been touched by the glorious and suffering history of the Cherokees; there are some similarities with our history, here in western France. We’ve witnessed them making their path in modern America with hope, success and determination. proud of their Cherokee roots and cultural legacy. Our feeling is admiration just as much as excitement: how could it be otherwise?
Why did you choose the Smoky Mountains for your first US attraction? During the past year, we’ve carefully screened the USA for the next step of our international expansion. It became clear to us that South-East America, and especially the Great Smoky Mountains area could be a perfect fit for us. The natural beauty of the countryside, the legendary southern hospitality, the sense of community combined with a booming tourist destination and great support from local authorities set the stage for our first flag in America.
What do you see as the biggest challenges of developing the Puy du Fou experience for the US market? The biggest challenge for us is to become genuinely American in our hearts and minds, in order to understand what will move our future audience, trigger their curiosity and incite them to come and visit us. This is an exciting challenge which is also our signature: we don’t replicate our creations everywhere in the world. We adapt them to the local culture, where we create what we call ‘rooted entertainment’.
What are the biggest opportunities of expanding into the US? The USA is THE country for entertainment. We’ve been coming here every year for 40 years and we’re still fascinated by the depth of the market and its perpetual evolution.
Moreover, the experts of the American entertainment industry were the first to recognise our uniqueness – in Los Angeles in 2012 (Thea Award for Best Park in the World) and in Orlando in 2014 (IAAPA Applause Award for Best Park in the World), thus paving the way for our international fame.
It’s now time for us to bring Puy du Fou to our American friends: there are so many beautiful stories to tell in this country where experiences such ours don’t exist yet.
Are you looking for opportunities elsewhere in the US? Right now, our main goal is to create this first show. It’s likely to be just the start of our American adventure, though.
What else are you currently working on? We’re following our strategy of ‘perpetual creation’ in order to densify our offer in our parks in France and Spain: here, new creations will soon open their gates to the public.
Our teams are also developing a great immersive show in Shanghai, which will be unveiled before the end of the year.
In parallel, we’ve launched our own train experience: Le Grand Tour – a 4,000km tour of France’s magnificent treasures, lasting six days and five nights.
We’ve also created Puy du Fou Films, a movie production company which will extend the Puy du Fou brand from stage to screen, telling beautiful and epic stories for international audiences. A first drama, The Last Bandit, will be released early next year.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 2
Editor's letter: Open for all
We must listen to the communities we’re trying to serve if we’re going to make attractions inclusive for everyone, says Magali Robathan
Interview: Chris Mather
As the Gretna Green Experience opens in Scotland, Mather & Co’s CEO shares the highs and lows of almost three decades in exhibition design
Waterparks: Down to earth
The world’s first ‘living waterslides’, a hydroponic farm, rooftop beehives and more than 1,500 trees – all part of the Therme Manchester next generation waterpark’s aims to be as green as possible
Museums: Gardens of the future
Dubai’s new Museum of the Future has opened with a bang. We look at how the innovative landscaping aims to support the museum’s message
Technology: A whole new world
The metaverse is coming, and the attractions industry needs to pay attention. Lesley Morisetti explores the challenges and opportunities
Immersive art: In the picture
Van Gogh: The Immersive Experience is part of a massive trend promising to offer new perspectives on art and artists
Awards: Museums & Heritage Awards
As the Oscars of the museum world celebrate the best, brightest and most creative, we take a look at this year’s winners
Tourism: The winds of change
Attractions providers not willing to take risks and get truly creative will get left behind, says Dr Terry Stevens. Here’s how to stay ahead of the curve
Research: A sustainable future
Research shows that consumers want attractions to get greener, faster, and they’re actively pushing for change. BVA BDRC’s Jon Young talks us through the numbers
Puy de Fou has partnered with the Eastern Band of Cherokee Indians / Photo: EBCI/The 407
Richard Sneed, principal chief of the Eastern Band of Cherokee Indians (centre wearing navy shirt), during a visit to Puy du Fou France in 2021 / Photo: PUY DU FOU
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news
COMPANY PROFILES
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
Holovis Holovis is a privately owned company
established in 2004 by CEO Stuart
Hetherington. [more...]
TechnoAlpin Indoor TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd RMA Ltd is a one-stop global company
that can design, build and produce from a
greenfield site upw [more...]
