Myrtha has transformed the world of aquatics over the last 60 years. Now it’s bringing its ingenuity-driven expertise to the international wellness industry
Wet facilities are conceived through a 3D system that streamlines the design process / Photo: Myrtha Wellness
The past three decades have produced technological advances in virtually every industry, with longer-lasting materials, new technology, new safety criteria and improved engineering helping to raise building standards. However, within the same time frame, the wellness industry seems to have lagged behind, and the production of steamrooms, Roman baths, hammams, and other wellness features within spa environments have remained largely unchanged.
This traditional building production approach typically involves the use of EPS panels for structural elements, which are made from shaved polystyrene and cement mortar, reinforced with fibreglass net. However, EPS has limitations, which include a poor fire-resistance rating; a low structural rating regarding strength; and the frequent replacement of hinges on glass doors to prevent damage. EPS is also porous, and in a damp/humid wellness environment, water leaks and a build-up of bacteria and mould, as well as unpleasant odours, are a common issue. Notably, EPS is not recyclable – a growing concern due to its impact on the environment.
Engineering expertise Now Myrtha Wellness, a world leader in pool design and technology, has answered the call for a long-overdue improvement in design and technological building methods within the wellness sector.
Over the past six decades, the manufacturing company has transformed the world of aquatics, and is now bringing its ingenuity-driven expertise to the international spa and wellness industry.
The company’s revolutionary use of modular, laminated stainless-steel panels in the design of everything from Olympic competition pools to water parks and showcase hospitality pools at wellness leisure centres, hotel pools and spas – offers its clients a ‘watertight’ approach in delivering exceptional wellness products. Its technology has inspired a breathtaking line of saunas, steam baths, Kneipp pools, salt walls, ice fountains and experience showers to more than 70 locations across the world – including Europe, the US, Canada, Brazil, India, Australia, Japan and New Zealand.
“For the past 20 years, my personal mission has been to bring wellness experiences to another dimension, and now with Myrtha Wellness we’ve succeeded,” Myrtha wellness director Stefano Cattaneo explains. “Myrtha Wellness provides a series of solutions that combine the beauty of ‘Made in Italy’ design, with sustainable production and the best warranties for spa structures, equipment and waterproofing.
Designed to fit Relaxation has never been so well engineered, with each wellness area prefabricated and assembled in-house and flat packed for shipping – boasting a robust structure that is literally as strong as steel.
Customised design is an important consideration in the conceptual development of a bespoke wellness environment. Mosaics, marble and other exceptionally fine finishes are included in Myrtha Wellness’ product portfolio. The flexible design of the modular system, the structural integrity of our steel components and the ability to customise specific designs with beautiful finishes, make it possible to create sensational wellness spaces to the highest standards of modern design for hotels, spas, clinics and wellness customers.
Structural panels or components can also be easily inspected, removed and replaced from within the cabin, which allows minimal disruption for the operator.
Technology gains Sustainability is built into the Myrtha technology, with products engineered, designed and manufactured using environmentally sustainable processes that have a low carbon footprint and lead to reductions in both energy and water consumption.
Myrtha products contribute up to six of the nine LEED certification categories. Additionally, with decades of aquatics experience, products also deliver superior waterproofing advantages.
The benefits of Myrtha’s technological expertise extends to many areas critical to a well-conceived wellness facility design. The products are made from insulation material of Class B Fire Resistance and the stainless-steel components ensure a 90 per cent reduction in bacterial growth and odours.
Myrtha Wellness also employs a 3D-design system that streamlines the approval process and allows identification of possible issues before manufacturing even begins. The result is an in-house ‘assembly process’ that comes together with plug-and-play ease.
As partners from the earliest planning conversations to the first ‘toe in the water’, the Myrtha team offer expertise, inspiration and support for wellness facilities in any shape and size..
“We work globally in partnership with architects, designers and engineers throughout the project lifecycle to create exceptional wellness experiences, by pioneering the latest technological and eco-friendly trends in the hospitality market,” Cattaneo concludes.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 2
Editor's letter: The wellness metaverse
We’re being handed a powerful new tool that will become a channel for creativity and innovation – pioneering wellness operators are already getting to grips with its exciting potential
Spa People: Michael Stusser
The wellness pioneer explains how he created an authentic Japanese bathing experience in the heart of the California hills
Spa People: Scot Toon
The Asia MD of The Pavilions Hotels & Resorts unveils the company's latest island development plans
Project preview: Off-grid
Svart Six Senses is set to open in Norway in 2024, and redefine the meaning of sustainable wellness tourism and regenerative travel
Sponsored: Myrtha Wellness: watertight expertise
Myrtha has transformed the world of aquatics over the last 60 years. Now it’s bringing its ingenuity-driven expertise to the international wellness industry
Interview: Rainer Usselmann
Tech business Happy Finish is bringing metaverse-based experiences to the wellness sector, working with Wund
Everyone's talking about: Menopause
From taboo to hot topic – how can spas offer treatments and a safe space for women to explore this often challenging phase of life?
Research: Bounceback
PwC says the US spa market was worth US$1bn in 2021 and growing well, according to data from ISPA's latest industry-wide study
First person: An icon reborn
Fairmont unveils the stunning renovation of its iconic Century Plaza hotel in LA, and Rianna Riego checks out the new spa
Q&A: Magdaleena Nikolov
The GM of spa, wellness and retail at Fairmont
Century Plaza talks to Jane Kitchen
Q&A: Mia Kyricos
The wellness leader talks about the creation of her new trademarked framework for the development and delivery of wellness interventions
Sponsored: Art of Cryo: raising the bar
Art of Cryo is complementing its high
performance cryotherapy range with advanced
new technology to enhance treatment benefits
Mystery Shopper: The Londoner
Our reviewer travels undercover to check out the spa offering at The Londoner – one of the most high profile openings in the capital in recent times
Myrtha has transformed the world of aquatics over the last 60 years. Now it’s bringing its ingenuity-driven expertise to the international wellness industry
Wet facilities are conceived through a 3D system that streamlines the design process / Photo: Myrtha Wellness
The past three decades have produced technological advances in virtually every industry, with longer-lasting materials, new technology, new safety criteria and improved engineering helping to raise building standards. However, within the same time frame, the wellness industry seems to have lagged behind, and the production of steamrooms, Roman baths, hammams, and other wellness features within spa environments have remained largely unchanged.
This traditional building production approach typically involves the use of EPS panels for structural elements, which are made from shaved polystyrene and cement mortar, reinforced with fibreglass net. However, EPS has limitations, which include a poor fire-resistance rating; a low structural rating regarding strength; and the frequent replacement of hinges on glass doors to prevent damage. EPS is also porous, and in a damp/humid wellness environment, water leaks and a build-up of bacteria and mould, as well as unpleasant odours, are a common issue. Notably, EPS is not recyclable – a growing concern due to its impact on the environment.
Engineering expertise Now Myrtha Wellness, a world leader in pool design and technology, has answered the call for a long-overdue improvement in design and technological building methods within the wellness sector.
Over the past six decades, the manufacturing company has transformed the world of aquatics, and is now bringing its ingenuity-driven expertise to the international spa and wellness industry.
The company’s revolutionary use of modular, laminated stainless-steel panels in the design of everything from Olympic competition pools to water parks and showcase hospitality pools at wellness leisure centres, hotel pools and spas – offers its clients a ‘watertight’ approach in delivering exceptional wellness products. Its technology has inspired a breathtaking line of saunas, steam baths, Kneipp pools, salt walls, ice fountains and experience showers to more than 70 locations across the world – including Europe, the US, Canada, Brazil, India, Australia, Japan and New Zealand.
“For the past 20 years, my personal mission has been to bring wellness experiences to another dimension, and now with Myrtha Wellness we’ve succeeded,” Myrtha wellness director Stefano Cattaneo explains. “Myrtha Wellness provides a series of solutions that combine the beauty of ‘Made in Italy’ design, with sustainable production and the best warranties for spa structures, equipment and waterproofing.
Designed to fit Relaxation has never been so well engineered, with each wellness area prefabricated and assembled in-house and flat packed for shipping – boasting a robust structure that is literally as strong as steel.
Customised design is an important consideration in the conceptual development of a bespoke wellness environment. Mosaics, marble and other exceptionally fine finishes are included in Myrtha Wellness’ product portfolio. The flexible design of the modular system, the structural integrity of our steel components and the ability to customise specific designs with beautiful finishes, make it possible to create sensational wellness spaces to the highest standards of modern design for hotels, spas, clinics and wellness customers.
Structural panels or components can also be easily inspected, removed and replaced from within the cabin, which allows minimal disruption for the operator.
Technology gains Sustainability is built into the Myrtha technology, with products engineered, designed and manufactured using environmentally sustainable processes that have a low carbon footprint and lead to reductions in both energy and water consumption.
Myrtha products contribute up to six of the nine LEED certification categories. Additionally, with decades of aquatics experience, products also deliver superior waterproofing advantages.
The benefits of Myrtha’s technological expertise extends to many areas critical to a well-conceived wellness facility design. The products are made from insulation material of Class B Fire Resistance and the stainless-steel components ensure a 90 per cent reduction in bacterial growth and odours.
Myrtha Wellness also employs a 3D-design system that streamlines the approval process and allows identification of possible issues before manufacturing even begins. The result is an in-house ‘assembly process’ that comes together with plug-and-play ease.
As partners from the earliest planning conversations to the first ‘toe in the water’, the Myrtha team offer expertise, inspiration and support for wellness facilities in any shape and size..
“We work globally in partnership with architects, designers and engineers throughout the project lifecycle to create exceptional wellness experiences, by pioneering the latest technological and eco-friendly trends in the hospitality market,” Cattaneo concludes.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 2
Editor's letter: The wellness metaverse
We’re being handed a powerful new tool that will become a channel for creativity and innovation – pioneering wellness operators are already getting to grips with its exciting potential
Spa People: Michael Stusser
The wellness pioneer explains how he created an authentic Japanese bathing experience in the heart of the California hills
Spa People: Scot Toon
The Asia MD of The Pavilions Hotels & Resorts unveils the company's latest island development plans
Project preview: Off-grid
Svart Six Senses is set to open in Norway in 2024, and redefine the meaning of sustainable wellness tourism and regenerative travel
Sponsored: Myrtha Wellness: watertight expertise
Myrtha has transformed the world of aquatics over the last 60 years. Now it’s bringing its ingenuity-driven expertise to the international wellness industry
Interview: Rainer Usselmann
Tech business Happy Finish is bringing metaverse-based experiences to the wellness sector, working with Wund
Everyone's talking about: Menopause
From taboo to hot topic – how can spas offer treatments and a safe space for women to explore this often challenging phase of life?
Research: Bounceback
PwC says the US spa market was worth US$1bn in 2021 and growing well, according to data from ISPA's latest industry-wide study
First person: An icon reborn
Fairmont unveils the stunning renovation of its iconic Century Plaza hotel in LA, and Rianna Riego checks out the new spa
Q&A: Magdaleena Nikolov
The GM of spa, wellness and retail at Fairmont
Century Plaza talks to Jane Kitchen
Q&A: Mia Kyricos
The wellness leader talks about the creation of her new trademarked framework for the development and delivery of wellness interventions
Sponsored: Art of Cryo: raising the bar
Art of Cryo is complementing its high
performance cryotherapy range with advanced
new technology to enhance treatment benefits
Mystery Shopper: The Londoner
Our reviewer travels undercover to check out the spa offering at The Londoner – one of the most high profile openings in the capital in recent times
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
