Headquartered on the Pensnett Estate in Kingswinford, West Midlands, Simworx is a media-based attractions specialist acknowledged as one of the world’s leading suppliers of Dynamic Motion Simulation Attractions and 4D Effects Cinemas for the entertainment, education and corporate markets.
The company’s skills and capabilities extend from full turnkey solutions, custom attractions, product development, manufacturing and service support, to film content, motion programming and complete themed attractions. It has built a global customer base and serves a variety of venues such as amusement and theme parks, seaside piers, family entertainment centres, resorts, museums, zoos, aquariums and cultural and heritage sites, with clients including many of the leading operators in these various sectors. Clients also have access to a vast film library with hugely varied subject content suitable for the wide variety of venue types the company works with.
In addition to projects within the UK, Simworx has designed, built and installed its products throughout the world, including in Europe, North America, South America, New Zealand, Asia and the Middle East.
The product range includes 3D/4D effects theatres, Immersive Tunnels, motion theatres, the Stargazer motion ride, a new 360° Flying Theatre, AGV dark rides, the Cobra motion ride and static/track based RoboCoaster attractions. Indeed, through the acquisition of RoboCoaster, the company now offers a new generation of AGV dark rides, together with the pioneering RCX attractions using passenger carrying robotic technology.
Dubai Parks and Resorts Looking at examples of recently completed projects, a wide range of venues in Dubai, including parks within the newly-opened prestigious Dubai Parks & Resorts (DPR) project, are now operating various products supplied by Simworx.
DPR’s Bollywood Parks Dubai features a 100-seat, 4D cinema based on the Indian intellectual property, RaOne, while the Motiongate park also incorporates a 100-seat, 4D cinema, based around Sony’s film Underworld, as well as a 100-seat Cobra motion theatre.
The two 4D cinemas have large 3D screens, HD projection and a variety of special effects. The Cobra motion theatre experience is based on the DreamWorks Kung Fu Panda IP and includes large, curved 3D screens, 4K projection and a host of special effects, along with four, 25-seat, 3DOF, hydraulic motion platforms. Inkeeping with the attraction style, it’s themed like a Hong Kong junk boat.
Hub Zero Three major attractions are also now operating at Hub Zero in downtown Dubai’s City Walk area. Operated by Meeras Holdings, it is the region’s first immersive entertainment park and a ‘gamer’s paradise’ that offers experiences created in association with a number of renowned video game developers.
Simworx provided three attractions for Hub Zero, including a 50-seat, 4D cinema based on the Japanese video game Asura’s Wrath. The cinema incorporates 1DOF seats and a range of effects such as leg ticklers, air blasts, water sprays and wind, along with special effects lighting. A large curved screen and Christie projectors provide the visual elements.
A 30-seat Simworx Immersive Tunnel is also in operation, this being based on the Final Fantasy video game series by Square Enix. With a futuristic themed vehicle, the attraction features 3D projection on both sides and to the front of the vehicle, giving guests a truly immersive experience.
The third attraction provided to Hub Zero is a four-seat RoboCoaster based on Sony’s Dragon Age video game. Guests board the ride within a castle-themed loading station before the experience begins and the passenger vehicle tilts over to hang riders in front of a quarter dome screen where all the action takes place.
And in addition to the Hub Zero projects, at the Mattel Play! Town entertainment centre also in City Walk, Simworx has installed a 4D cinema based around the hugely popular IP, Thomas and Friends, with blue seats, Thomas badges on the seats and other related features.
Other export sales Elsewhere, Simworx has secured a major contract for the supply of three attractions to each of 10 individual venues in China over the next two years. The attractions to be provided to each location will all incorporate new product developments.
The company has also signed a deal with a new theme park opening in France in 2018 to supply a 360° 4D Cinema, an AGV Dark Ride, a Stargazer motion theatre and the first European example of its new Dinosaur Island Immersive Tunnel.
Among Simworx’s 2017 project openings is one at the brand new Ferrari Land theme park at PortAventura World in Spain, where the company has supplied a major media-based attraction based on its Stargazer motion theatre solution, named Racing Legends by the park.
Additionally this year the company has completed the installation of over 200 new 4D seats in the Mar Rojo Theatre at the Oceanogràfic Aquarium in Valencia, Spain, to provide a new experience opportunity for guests to Europe’s largest aquarium.
Simworx will be promoting its complete range of attractions on booth B1030 at AAE 2017.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 2
Promotional feature: IDEATTACK
IDEATTACK is working on a magical destination resort in Hunan Province, China.
Founders Natasha Varnica and Dan Thomas walk us through the fairytale experience
Science centres: Sparks Fly
The Wolf Museum of Exploration +
Innovation (MOXI) is a brand new science
centre in Santa Barbara, with a refreshing
approach. CEO Steve Hinkley tells all
Theme parks: Speed Demons
PortAventura’s COO Mark Robinson on the
company’s latest investment – Ferrari Land
Promotional feature: Simworx
UK-based attractions manufacturer Simworx is building on its global
portfolio with a range of new projects in Dubai, China and Spain
Attractions: That’s the Spirit
Jameson’s visitor experience centre has
been revamped by BRC Imagination
Arts. Tom Anstey went to Dublin and
talked to the team about the project
Promotional feature: FORREC
FORREC has worked with some of the world’s
most recognisable characters and IPs. Here Steven Rhys
shares some tips on bringing those cherished worlds to life
Headquartered on the Pensnett Estate in Kingswinford, West Midlands, Simworx is a media-based attractions specialist acknowledged as one of the world’s leading suppliers of Dynamic Motion Simulation Attractions and 4D Effects Cinemas for the entertainment, education and corporate markets.
The company’s skills and capabilities extend from full turnkey solutions, custom attractions, product development, manufacturing and service support, to film content, motion programming and complete themed attractions. It has built a global customer base and serves a variety of venues such as amusement and theme parks, seaside piers, family entertainment centres, resorts, museums, zoos, aquariums and cultural and heritage sites, with clients including many of the leading operators in these various sectors. Clients also have access to a vast film library with hugely varied subject content suitable for the wide variety of venue types the company works with.
In addition to projects within the UK, Simworx has designed, built and installed its products throughout the world, including in Europe, North America, South America, New Zealand, Asia and the Middle East.
The product range includes 3D/4D effects theatres, Immersive Tunnels, motion theatres, the Stargazer motion ride, a new 360° Flying Theatre, AGV dark rides, the Cobra motion ride and static/track based RoboCoaster attractions. Indeed, through the acquisition of RoboCoaster, the company now offers a new generation of AGV dark rides, together with the pioneering RCX attractions using passenger carrying robotic technology.
Dubai Parks and Resorts Looking at examples of recently completed projects, a wide range of venues in Dubai, including parks within the newly-opened prestigious Dubai Parks & Resorts (DPR) project, are now operating various products supplied by Simworx.
DPR’s Bollywood Parks Dubai features a 100-seat, 4D cinema based on the Indian intellectual property, RaOne, while the Motiongate park also incorporates a 100-seat, 4D cinema, based around Sony’s film Underworld, as well as a 100-seat Cobra motion theatre.
The two 4D cinemas have large 3D screens, HD projection and a variety of special effects. The Cobra motion theatre experience is based on the DreamWorks Kung Fu Panda IP and includes large, curved 3D screens, 4K projection and a host of special effects, along with four, 25-seat, 3DOF, hydraulic motion platforms. Inkeeping with the attraction style, it’s themed like a Hong Kong junk boat.
Hub Zero Three major attractions are also now operating at Hub Zero in downtown Dubai’s City Walk area. Operated by Meeras Holdings, it is the region’s first immersive entertainment park and a ‘gamer’s paradise’ that offers experiences created in association with a number of renowned video game developers.
Simworx provided three attractions for Hub Zero, including a 50-seat, 4D cinema based on the Japanese video game Asura’s Wrath. The cinema incorporates 1DOF seats and a range of effects such as leg ticklers, air blasts, water sprays and wind, along with special effects lighting. A large curved screen and Christie projectors provide the visual elements.
A 30-seat Simworx Immersive Tunnel is also in operation, this being based on the Final Fantasy video game series by Square Enix. With a futuristic themed vehicle, the attraction features 3D projection on both sides and to the front of the vehicle, giving guests a truly immersive experience.
The third attraction provided to Hub Zero is a four-seat RoboCoaster based on Sony’s Dragon Age video game. Guests board the ride within a castle-themed loading station before the experience begins and the passenger vehicle tilts over to hang riders in front of a quarter dome screen where all the action takes place.
And in addition to the Hub Zero projects, at the Mattel Play! Town entertainment centre also in City Walk, Simworx has installed a 4D cinema based around the hugely popular IP, Thomas and Friends, with blue seats, Thomas badges on the seats and other related features.
Other export sales Elsewhere, Simworx has secured a major contract for the supply of three attractions to each of 10 individual venues in China over the next two years. The attractions to be provided to each location will all incorporate new product developments.
The company has also signed a deal with a new theme park opening in France in 2018 to supply a 360° 4D Cinema, an AGV Dark Ride, a Stargazer motion theatre and the first European example of its new Dinosaur Island Immersive Tunnel.
Among Simworx’s 2017 project openings is one at the brand new Ferrari Land theme park at PortAventura World in Spain, where the company has supplied a major media-based attraction based on its Stargazer motion theatre solution, named Racing Legends by the park.
Additionally this year the company has completed the installation of over 200 new 4D seats in the Mar Rojo Theatre at the Oceanogràfic Aquarium in Valencia, Spain, to provide a new experience opportunity for guests to Europe’s largest aquarium.
Simworx will be promoting its complete range of attractions on booth B1030 at AAE 2017.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 2
Promotional feature: IDEATTACK
IDEATTACK is working on a magical destination resort in Hunan Province, China.
Founders Natasha Varnica and Dan Thomas walk us through the fairytale experience
Science centres: Sparks Fly
The Wolf Museum of Exploration +
Innovation (MOXI) is a brand new science
centre in Santa Barbara, with a refreshing
approach. CEO Steve Hinkley tells all
Theme parks: Speed Demons
PortAventura’s COO Mark Robinson on the
company’s latest investment – Ferrari Land
Promotional feature: Simworx
UK-based attractions manufacturer Simworx is building on its global
portfolio with a range of new projects in Dubai, China and Spain
Attractions: That’s the Spirit
Jameson’s visitor experience centre has
been revamped by BRC Imagination
Arts. Tom Anstey went to Dublin and
talked to the team about the project
Promotional feature: FORREC
FORREC has worked with some of the world’s
most recognisable characters and IPs. Here Steven Rhys
shares some tips on bringing those cherished worlds to life
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news
COMPANY PROFILES
Holovis Holovis is a privately owned company
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